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ActiveCampaign vs. HubSpot
Looking for a HubSpot alternative?
Stop paying for a bit of everything and get a tool that gives you exactly what you need
ActiveCampaign
Plan Type:
Professional
Contacts:
2,500
Emails/month:
Unlimited
Setup Cost:
$0
- Marketing Automation
- Contact Management
- Email Marketing
$129
per month - paid yearly
HubSpot
Plan Type:
Pro
Contacts:
2,500
Emails/month:
25,000
Setup Cost:
$3,000
- Marketing Automation
- Contact Management
- Email Marketing
$1,800
per month - paid yearly
Designed for growing businesses
- Stop paying for features you never use
- Get a tool that's the best at what it does (instead of a bit of everything)
- Easy to build automations, beautiful emails
- Free training, free support, and free migration
Why pay for a tool that does a bunch of stuff you don't need?
HubSpot tries to do everything – which means you'll pay for a lot of features you don't use. Yeah, HubSpot offers website hosting, social media management, ad management, blogging... but how much of that stuff are you going to use HubSpot for? If you really want the best tool for each job, you'll wind up getting another platform anyway. Skip double-paying (and overpaying), and use ActiveCampaign.
CRM. Email. Automations.
Powerful features, minus the headaches.
Feature
AC
HubSpot
Automation
Usability
Tagging
Tags let you group, sort, send, and automate. They’re like attaching a sticky note to your contacts.
Powerful Segmentation
Use lists, tags, and custom fields to group your customers—then send them content based on their interests and lifecycle stage.*
*HubSpot does not have tagging.
Lead & Contact Scoring
Track engagement so you can reach out precisely when each prospect is ready to buy.*
*ActiveCampaign scores are unlimited while HubSpot is limited to 1 score.
Automations
Built-in Predictive Sending
Automatically send emails at a unique time for each contact, when they’re most likely to engage.*
*HubSpot requires integration at extra cost to use this feature.
Split Automations
Use If/then logic to give customized experiences without creating dozens of automations.
Split Testing
Test one automation workflow against another to see what works.*
*HubSpot requires webhooks to use this feature.
Dynamic Automations
Use multiple goals and go-to actions to create flexible workflows and send each contact down a unique path.*
*HubSpot is limited to 1 goal per automation, and no go-to actions.
Start/Stop an Automation
Use automation to send contacts into—or remove them from—another automation workflow.
Automation Map
See how your automations connect to each other, so you can easily update your marketing, adjust your strategy, and map out new automations.
Automation Recipes
Pre-built automations to help you get started building common workflows.
Website forms
SMS Automation
Send a text message to contacts within an automation.*
*HubSpot requires integration to use this feature.
Site & Event Tracking
Attribution
Customer attribution shows you where your customers are coming from and helps you find your top-performing marketing channels.
Messaging
Conversations Inbox and Live Chat
Conversations Mobile App
Facebook Custom Audiences
SMS Marketing
Subscribe your contacts by SMS when they send a keyword to a phone number.*
*HubSpot requires integration to use this feature.
Personalized Web Content
Team Notifications
Get notified via email when certain customer actions/activities happen.
Sales Automation
Flexible CRM
Mobile CRM
Pipeline Management
Stages
Deal Creation & Management
Task Management
Deal Scoring
Win Probability
A/B test campaigns to learn what content works best.*
*HubSpot requires webhooks to use this feature.
Lead Nurturing
Email Marketing
Drag and Drop Email Designer
Email Deliverability
Email Templates
Conditional Content
Split Testing
A/B test campaigns to learn what content works best.
Integration
Customized Stack & Scalability
Build customized stacks for your business, allowing your features to scale with you, not against.
Ecommerce
Connect multiple Shopify, WooCommerce, Square, and BigCommerce stores to your marketing and sales automation platform.*
*Cannot connect multiple Shopify stores to HubSpot.
Data Import & Export
Integration APIs
Support
Free onboarding and migration
Chat and email support
Phone support
Education
Free, high-quality training
Make it a hassle-free switch
Schedule a free demo
Get a free walkthrough of ActiveCampaign
Why small businesses love ActiveCampaign
Get the features you need
Get the best email marketing tool and the best marketing automation tool. Then integrate it with other tools that are the best at what they do. Most small businesses on HubSpot get a bunch of features they never use.
Tagging
HubSpot doesn't use a tagging system. ActiveCampaign lets you use tagging or custom fields for segmentation, which gives you the flexibility to follow up with customers based on their interests and behaviors.
See marketing at a glance
Building an automation is as easy as reading a flowchart. The ActiveCampaign automation builder is specifically designed to be as easy to use as possible – and if you need help, we offer one-on-one support and detailed tutorials.
Ecommerce
HubSpot limits users to one Shopify store. With ActiveCampaign, you can use our direct integration to connect to multiple Shopify stores in just a few clicks (along with BigCommerce, WooCommerce, and Square).
Free onboarding and migration
We'll migrate you from HubSpot for free. Once you're on ActiveCampaign, we offer free training and onboarding to get you results as quickly as possible (HubSpot charges an onboarding fee).
We’ll move you from HubSpot for free
You never need to worry about getting started. We’ll get you up and running fast.
When you get free migration , we import:
- Your lists, contacts, custom fields, and tags
- Your automation workflows
- Your opt-in forms
- Your email templates
Make it a hassle-free switch
Try ActiveCampaign for free
Instant set-up. No credit card required.
Schedule a free demo
Get a free walkthrough of ActiveCampaign