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ActiveCampaign vs. HubSpot

Looking for a HubSpot alternative?

Stop paying for a bit of everything and get a tool that gives you exactly what you need


Plan Type:






Setup Cost:


  • Marketing Automation
  • Contact Management
  • Email Marketing
per month - paid yearly


Plan Type:






Setup Cost:


  • Marketing Automation
  • Contact Management
  • Email Marketing
per month - paid yearly

Designed for growing businesses

  • Stop paying for features you never use
  • Get a tool that's the best at what it does (instead of a bit of everything)
  • Easy to build automations, beautiful emails
  • Free training, free support, and free migration
4.5 stars on G2 Crowd

Why pay for a tool that does a bunch of stuff you don't need?

HubSpot tries to do everything – which means you'll pay for a lot of features you don't use. Yeah, HubSpot offers website hosting, social media management, ad management, blogging... but how much of that stuff are you going to use HubSpot for? If you really want the best tool for each job, you'll wind up getting another platform anyway. Skip double-paying (and overpaying), and use ActiveCampaign.

CRM. Email. Automations.

Powerful features, minus the headaches.







Tags let you group, sort, send, and automate. They’re like attaching a sticky note to your contacts.

Powerful Segmentation

Use lists, tags, and custom fields to group your customers—then send them content based on their interests and lifecycle stage.*
*HubSpot does not have tagging.

Lead & Contact Scoring

Track engagement so you can reach out precisely when each prospect is ready to buy.*
*ActiveCampaign scores are unlimited while HubSpot is limited to 1 score.


Built-in Predictive Sending

Automatically send emails at a unique time for each contact, when they’re most likely to engage.*
*HubSpot requires integration at extra cost to use this feature.

Split Automations

Use If/then logic to give customized experiences without creating dozens of automations.

Split Testing

Test one automation workflow against another to see what works.*
*HubSpot requires webhooks to use this feature.

Dynamic Automations

Use multiple goals and go-to actions to create flexible workflows and send each contact down a unique path.*
*HubSpot is limited to 1 goal per automation, and no go-to actions.

Start/Stop an Automation

Use automation to send contacts into—or remove them from—another automation workflow.

Automation Map

See how your automations connect to each other, so you can easily update your marketing, adjust your strategy, and map out new automations.

Automation Recipes

Pre-built automations to help you get started building common workflows.

Website Forms

SMS Automation

Send a text message to contacts within an automation.*
*HubSpot requires integration to use this feature.

Site & Event Tracking


Customer attribution shows you where your customers are coming from and helps you find your top-performing marketing channels.


Conversations Inbox & Live Chat

Conversations Mobile App


Facebook Custom Audiences

SMS Marketing

Subscribe your contacts by SMS when they send a keyword to a phone number.*
*HubSpot requires integration to use this feature.

Personalized Web Content

Team Notifications

Get notified via email when certain customer actions/activities happen.

Sales Automation

Flexible CRM

Mobile CRM

Pipeline Management


Deal Creation & Management

Task Management

Deal Scoring

Win Probability

A/B test campaigns to learn what content works best.

Lead Nurturing

Email Marketing

Drag & Drop Email Designer

Email Deliverability

Email Templates

Conditional Content

Split Testing

A/B test campaigns to learn what content works best.


Customized Stack & Scalability

Build customized stacks for your business, allowing your features to scale with you, not against.


Connect multiple Shopify, WooCommerce, Square, and BigCommerce stores to your marketing and sales automation platform.*
*Cannot connect multiple Shopify stores to HubSpot.

Data Import & Export

Integration APIs


Free Onboarding & Migration

Chat & Email Support

Phone Support


Free, High-quality Training

Make it a hassle-free switch

Try ActiveCampaign for free

Instant set-up. No credit card required.

Why small businesses love ActiveCampaign

Get the features you need

Get the best email marketing tool and the best marketing automation tool. Then integrate it with other tools that are the best at what they do. Most small businesses on HubSpot get a bunch of features they never use.


HubSpot doesn't use a tagging system. ActiveCampaign lets you use tagging or custom fields for segmentation, which gives you the flexibility to follow up with customers based on their interests and behaviors.

See marketing at a glance

Building an automation is as easy as reading a flowchart. The ActiveCampaign automation builder is specifically designed to be as easy to use as possible – and if you need help, we offer one-on-one support and detailed tutorials.


HubSpot limits users to one Shopify store. With ActiveCampaign, you can use our direct integration to connect to multiple Shopify stores in just a few clicks (along with BigCommerce, WooCommerce, and Square).

Free onboarding and migration

We'll migrate you from HubSpot for free. Once you're on ActiveCampaign, we offer free training and onboarding to get you results as quickly as possible (HubSpot charges an onboarding fee).

We’ll move you from HubSpot for free

You never need to worry about getting started. We’ll get you up and running fast.

When you get  free migration , we import:

  • Your lists, contacts, custom fields, and tags
  • Your automation workflows
  • Your opt-in forms
  • Your email templates

Make it a hassle-free switch

Try ActiveCampaign for free

Instant set-up. No credit card required.