HubSpot's all-in-one solution is high price, low value

What if you could pay 5x less for better features? Stop overpaying for basic all-in-one functionality, and get a tool that gives you exactly what you need.


Plan Type: Professional
Contacts: 5,000
Emails/month: Unlimited
Setup Costs: $0

Marketing Automation
Contact Management
Email Marketing

$ 209
per month - paid yearly


Plan Type: Professional
Contacts: 5,000
Emails/month: 50,000
Setup Costs: $3,000

Marketing Automation
Contact Management
Email Marketing

$ 1,025
per month - paid yearly

Marketing automation that does what you need

  • Stop paying for limited features and functionality that doesn't provide value
  • Get a tool that's the best at what it does (and doesn't try to do everything)
  • Flexible, easy to use automation that can do almost anything
  • Easy to build automations, beautiful emails
  • Free training, free support, and free migration
g2 rating

You don't need to overpay to get great features that do what you need

The problem with all-in-one solutions like HubSpot is that you end up paying a premium price for a lot of basic features with limited depth. As the leading customer experience automation platform, ActiveCampaign provides the best in email marketing and marketing automation at a fraction of the cost, and doesn’t make you pay for features you won’t use. Skip double-paying (and overpaying), and use ActiveCampaign for your marketing strategy.

CRM. Email. Automations.

Powerful features, minus the headaches.


Global Success

150,000 customers in 170 different countries. Global campaigns in more than 15 languages.



Tags let you group, sort, send, and automate. They’re like attaching a sticky note to your contacts.

Advanced Segmentation

Use lists, tags, and custom fields to group your customers—then send them content based on their interests and lifecycle stage.* *HubSpot does not have tagging.

Lead & Contact Scoring

Track engagement so you can reach out precisely when each prospect is ready to buy. *HubSpot is limited to 1 scoring property.


*HubSpot is limited to 300 automations; you can create unlimited automations with ActiveCampaign.

Predictive Sending

Automatically send emails at a unique time for each contact, when they’re most likely to engage. *HubSpot requires additional purchase to access this feature.

Split Automations

Use If/then logic to give customized experiences without creating dozens of automations.

Split Testing

Test one automation workflow against another to see what works.

Dynamic Automations

Use multiple goals and go-to actions to create flexible workflows and send each contact down a unique path. *HubSpot is limited to 1 goal per automation, and doesn't include go-to actions.

Start/Stop an Automation

Use automation to send contacts into—or remove them from—another automation workflow.

Automation Map

See how your automations connect to each other, so you can easily update your marketing, adjust your strategy, and map out new automations.

Automation Workflows

Pre-built automations to help you get started building common workflows. *We provide more than 100 workflows; HubSpot's collection is limited.

Website Forms

SMS Automation

Send a text message to contacts within an automation using powerful integration partners.

Site & Event Tracking


Customer attribution shows you where your customers are coming from and helps you find your top-performing marketing channels.


Flexible CRM

Mobile CRM

Pipeline Management

*Have unlimited pipelines with ActiveCampaign; HubSpot is limited to 50.


Lead Creation & Management

Task Management

Lead Scoring

Get notified via email when certain customer actions/activities happen.

Win Probability

Machine learning generates a percentage field on each deal, telling you how likely that deal is to be won.

Lead Nurturing

Sales Resources & Playbook

Personalized support and free educational sales guides and templates to help you level up your sales process.


Drag & Drop Email Designer

Email Deliverability

Email Templates

Predictive Content

Create different variants of content, and automatically send each customer the content they want to see.

Conditional Content

Put different messages in front of different people based on specific rules.