Industry-leading email deliverability
When it comes to getting your emails into the right inbox, ActiveCampaign outshines the competition. We make sure every email you send arrives where it’s supposed to.
Every email counts
If your emails get mistakenly caught by spam filters, you’re leaving money on the table. One missing campaign can result in thousands of dollars of lost sales.
Deliverability is built into our intelligent marketing automation platform from the ground up, so you can be sure that when you send an email, it’ll get to where you need it to go.
What makes our emails deliverable?
Not every email platform gives you a great delivery rate. But we do, and we have the track record to prove it. We make sure billions of emails arrive safely each month.
Innovative infrastructure
We’re always improving our infrastructure with state-of-the-art technology to stay ahead of the game.
Best-in-class support
Our team helps high-volume senders make sure every email gets delivered. We’ll walk you through authentication protocols (DKIM and DMARC), custom mail server domains, and pre-warmed dedicated IPs.
Email reputation management
We protect you from excessive spam reporting to protect your sender reputation. We make sure that any changes in sending patterns, like one-off bulk campaigns, get special treatment and avoid being flagged.
Networking best practice
When possible, we send emails through our secure private network instead of the public internet, decreasing the average send time by 10x.
We’re #1 for deliverability
Emailtooltester rated ActiveCampaign best for email deliverability in their 2024 study. Emails from ActiveCampaign are delivered to 8% more inboxes than from the average provider.
More emails in inboxes means higher ROI
Monitor successful deliveries, opens, and clicks, and more to accurately assess your campaign’s impact.
Campaign preview
Make sure every email looks perfect across different browsers, inboxes, and devices.
View & compare open rates
Use our platform reporting features to see who opens and engages with your emails.
Domain authentication & spam checks
Help keep your campaigns out of spam folders and protect your domain and reputation.
Filter Apple Privacy opens
Apple’s Mail Privacy Protection feature shows a 100% open rate if users opt in. We give you the option to include these metrics in your reporting, or filter them out.
Email Marketing Software
Create and send as many email marketing campaigns as you want with ActiveCampaign knowing you'll always be sending the right content to the right people.
Lead Attribution
ActiveCampaign's lead attribution model let's you know where your sales are coming from and which marketing channels you should focus on most.
Marketing Campaign Reporting
Don't just run marketing campaigns, perfect them. Our in-depth marketing analytics will allow your business to make data-based decisions that are best for everyone.
Email Builder
Design your own emails with ActiveCampaign's drag-and-drop design tools or choose from over 250 pre-built templates.
Frequently Asked Questions
What is email reputation?
Email reputation is a score that companies like Google and Yahoo give to your domain to denote how reliable a sender your company is. That means, the more you send quality content and links, the higher your score is likely to be, which in turn means a higher chance of deliverability.
How to improve email deliverability?
One of the simplest ways to improve your email deliverability is switching to ActiveCampaign, the No. 1 email service provider for deliverability according to Emailtooltester. Beyond that, you can avoid using spam words, make sure you’re cleaning and segmenting your email lists, and send emails people love.
Why is email deliverability important?
Email deliverability is the be-all end-all of email marketing because it dictates whether people even see your emails. Using a well-regarded email service provider like ActiveCampaign is an easy way to make sure your emails avoid spam and hit inboxes.
