Marketing Automation Tools
Explore your free tools
We made you some tools – so you can stop focusing on little, nagging questions and spend more time on stuff you love.
Subject Line Generator
Great email subject lines get more people to pay attention to you. Let us give you some subject line ideas – or check out the guide to write your own.
Generate subject lines
Webinars are a great way to increase customer engagement and get new leads, but they take a lot of time. Use these templates to account for every detail.
Streamline your process
Black Friday Toolkit
This holiday season, generate more sales for your business with less stress. Save time and remove the guesswork with this free Black Friday Toolkit.
Bring on the holidays
Want to offer your expertise as a freelancer? Or add more clients and grow your existing freelance business? Use these 12 free resources to tackle all the trickiest parts of freelance business.
Grow your freelance business
SaaS Homepage Audit Worksheet
How do you know if your homepage is working for you? Make the most of your homepage with this free homepage audit worksheet.
Audit your homepage
It can be a headache to get all of your leads organized. Start tracking your sales leads with this Excel and Google Sheets CRM.
Convert more leads
Calculate Cart Abandonment
How much money could you make, just by adding some simple abandoned cart emails? This calculator will tell you.
Calculate your ROI
Managing a content team is tricky and it can be difficult to tackle a content strategy. Use our free template to improve your content marketing workflow.
Improve your workflows
Social Media Calendar Template
Plan ahead what content to share, manage marketing campaigns, track deadlines, and build stronger relationships with your followers.
Build stronger relationships
Buyer Persona Template
Use this free template (+ 3 examples) as a guide to identify your ideal buyers and craft effective, targeted messages that lead to conversions.
Identify your target audience
You’re a busy bee, and it can be hard to say no. We get it. That’s why, for April Fools, we brought you the first-ever no generator. For when you just need a new way to say no.
Sample Ecommerce Integration and Automation Starter Stack
This ecommerce starter pack includes ActiveCampaign’s top recommended ecommerce integrations, pre-built automations, and strategy tips that target the biggest opportunities for your business.
Level up your business
Email Automation Template Starter Pack
This email automation template starter pack includes 10 of ActiveCampaign's recommended pre-built automation recipes to get your business set up digitally.
Get Your (Free) Starter Pack
Pre-Written Email Copywriting Templates (Free Download)
Writer's block getting in your way? Craft emails that open hearts, minds, and wallets with these free email copywriting templates.
Elevate your emails today
6 Free Email Reply Templates That Save You Time (and Money!)
Feel like there's not enough time to respond to everything? Join us and together, we’ll save you time (and money) with these six free email reply templates.
Never Miss A Reply Again
Creating a sales sheet? Template + Guide
Create a sales sheet and reach out to prospective customers cold, nurture existing leads, and close deals like never before.
Get Your Sales Sheet Template
Free Marketing Strategy Template
Get your team aligned from the start with our marketing strategy templates. From setting goals to SWOT analysis, we have you covered.
Get Aligned Today
Customizable Google Sheets Calendar Templates
Create a Google Sheets Calendar and customize it to your needs quickly and easily with our calendar templates.
Build Your Dream Calendar
Consulting Proposal Template
Ready to offer your expertise as a consultant? This free consulting proposal template includes everything you need to get more of your ideal client to sign on the dotted line.
Get Your Template Now
Company Profile Template
Looking for a way to show the value of your business to potential customers, clients and investors? Our free company profile template includes everything you need to grow your business through a unified message.
Show Your Value Today
Creative Brief Template
When you work with agencies, freelancers, or your creative team, you need to give them the key info required to get great work done on time. We created this creative brief template — so that you can keep everyone on the page and get great work done when you need it.
Get Creative Today
How can you tell stories in your marketing? Instead of starting from scratch, use our templates filled with tried-and-true templates and frameworks to make your story great too.
Tell Your Story Today
Value Proposition Statement Template
What are you customers really buying from you? This value proposition statement template will give you step-by-step instructions to find your value proposition.
Download Your Template Today
Website Content Template
Can you write something compelling even if you aren’t a professional writer? Together, we’ll explore finding the interesting part and translating that into incredible website content with this free website content template.
Create Great Content Today
Email Sequence Templates
Explore scaling valuable, personal touches with these free email sequence templates.
Get Your (Free) Templates
Ecommerce Budget Template
Whether you’re tired of wondering where your money is going or want to make sure you never run out of product again, this ecommerce budget template is for you.
Start Your Budget Today
Abandoned Checkout Email Template
The goal of a smart abandoned checkout email series isn’t just to get an open and a click, but to remind them of the emotion they had behind the purchase they almost made.
Win Back Sales Today
Facebook Ad Copy Template
Explore the three core parts of every Facebook ad and put our ad copy to work with this free Facebook Ad copy template.
Draft Your Copy Today
Use our testimonial templates to make gathering and collecting positive feedback easier, allowing you more time to focus on featuring it.
Use Testimonials Today
Website Budget Template
Download this re-brandable website design budget and easily customize it in Microsoft Excel or Google Sheets to estimate the cost of a website design or redesign.
Budget For Your Site Today
Sales Goal Template
This sales goal template has been designed specifically to help you, and your entire team, align with where you’re currently at, where you want to be and how to get there together.
Set Your Sales Goals Today
Free Thank You Script
It’s important to build on your existing relationship and a thank you note is one way to keep the lines of communication open.
Show Your Thanks Today
Client Onboarding Checklist
First impressions last, so let’s start off on the right foot. Make sure you don’t miss a thing with this free onboarding checklist.
Onboard Your Clients Today
Follow Up Template
You’ll get 3 follow up email templates to customize and send to your past clients. Follow-up emails help re-open the conversation and explore new opportunities to work with them again!
Follow Up Today
When you have a call, wouldn’t it be great to have everyone on the same page before it even starts? Start on the right foot with our Agenda Template!
Download our agenda template today!
Client Payment Tracker
Lost emails, multiple forms of payment, and differing payment terms between clients can become a nightmare. Let’s take care of all of that with this free client payment tracker.
Start tracking payments today!
Elevator Pitch Template
Join us and together, we’ll explore landing your ideal customers and clients with this free elevator pitch template.
Perfect your pitch today!
Facebook Giveaway Templates
Using a Facebook giveaway template is a quick and easy way to get your social media lead generation strategy off the ground. Download our templates!
Run the perfect giveaway today!
Lead Nurturing Email Templates
Together, we’ll explore creating personal, helpful touchpoints (at scale) with these free lead nurturing email templates.
Nurture Your Leads Today
Marketing Campaign Analysis Report Templates
Gain the abillity to visualize the value of your marketing campaigns and renew more clients with our marketing campaign analysis report templates.
Make Your Next Campaign A Success Today
Event ROI Report Template
Outline your key costs of running your event and increase the chance of getting your budget approved using our Event ROI Report Template
Show Your Event's Success Today
Price Increase Email Templates
If you want to quickly and effectively handle the delicate situation of raising your prices, you can’t afford to miss these price increase email templates.
Prepare Your Messaging Today
Case Study Template
Show the value and ease of your product using your own customers' words using a case study template.
Make Your Case Today
Intake Form Template
This post will show you how to create a client intake form – everything to include on it, where to use it, and tools to create it.
Create Your Form Today
Podcast Strategy Template
This free podcast strategy template includes everything you need to get more of your ideal listeners and guests
Plan Your Podcast Today
Google Order Form Template
Answer all your questions with our free Google order form template.
Create Your Form Today
Customer Onboarding Template
Get those hard-earned customers off to a strong start with this free customer onboarding template.
Onboard Your Customers Today
Communication Plan Template
When you need a plan to communicate across your company or to outside stakeholders, our communication plan template has you covered.
Start Communicating Today
Objection Handling Template
This client objection handling template shows you how to reply to 33 different objections you’ll likely encounter as you grow your business or sales career.
Overcome Objections Today
Advertising Tracking Template
Keep your advertising on course with this free advertising tracking template.
Start Tracking Today
Business Voicemail Script
Check out these free business voicemail scripts with over 20 scripts that you can implement today.
Record Your Message Today
Sales Process Template
Get even your most junior sales team members to close bigger deals with this free sales process template.
Build Your Process Today
Sales Commission Structure Template
This sales commission structure template gives you everything you need to know about roles to compensation.
Set Up Your Structure Today
Weekly Sales Report Template
In this template, you’ll be able to track, align and forecast your team around all of the metrics that matter.
Start Reporting Today
Sales Prospecting Letter Template
Use this template to put your best foot forward to prospective clients.
Download The Template Today
Template To Keep Track of Sales
A template to track sales that helps you scale your company as you grow.
Track Your Sales Today
Contact Tracking Template
Use our contact tracking template to keep notes and other important information about your clients.
Track Your Contacts Today
Google Docs eBook Template
Whether you’re creating your first ebook, or just looking for a fresh look, this free Google doc ebook template has you covered.
Design Your eBook Today
Facebook Advertising Plan Template
Eliminate the ever-rising CPC and CAC from Facebook ads with this proven Facebook advertising plan template.
Plan your advertising today
Social Media Analytics Report Template
Reduce overwhelm and prove the value of your social media marketing plan with this free social media analytics report template.
Analyze your results today
Product Sheet Template
A good product sheet will let your customers know all about your product and convince them of its worth. Save yourself hours of time with this free product sheet template.
Design your product sheet today
ROI Report Template
Whether you’re looking to project the ROI of a future marketing campaign or assess what you’re already doing, you won’t want to miss this free ROI report template.
Know your ROI today
Feedback Email Template
Whether requesting (or giving) feedback, this feedback email template can give you an idea of where to begin.
Start gathering feedback today
Outreach Email Templates
Have you ever tried sending someone an email but can't seem to find the right words to trigger a response? Worry no more with our outreach email templates.
Start your outreach today
Business Introduction Email Template
With the right business introduction email template and a few handy tips, you can avoid spam boxes.
Introduce yourself today
Email Template for Real Estate Leads
The right email template for real estate leads will help you share the right message at the right time.
Email your leads today
No Response Email Follow Up Template
Make sure that second email does get a response with this free no-response email follow up template.
Get responses today
SaaS Email Templates
Check out these free SaaS email templates to get started quickly and save time.
Email your clients today
Reconnecting With Old Clients Email Template
This free email template includes everything you need to know about reconnecting with old clients and how it can help you save a ton of time, money, and energy in the long run.
Get a free trial of ActiveCampaign
Try it free. No credit card required. Instant setup.