Give every contact a personalized experience

Automatically swap out content for every customer to boost engagement, drive conversions, and grow your revenue.

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A female-presenting person in a professional setting, overlaid with an email with a conditional content trigger.

Only send the content your customers care about

Every customer is unique. Using dynamic content ensures that you only send your audience relevant content that matters to them. 

Improve open rates, click-throughs, and overall conversions by creating more curated experiences for every individual in your contact list. Use data, tags, and groups from your segments to tailor content based on customer preferences.

Control what each of your segments sees

Our dynamic content features personalize different parts of your email for every unique user. That means you can send one overall email that changes for the recipient based on their preferences, actions, and data.

Demonstration of building an email and adding a variable to be populated with the contacts first name.
  • Predictive content

    Make sure every contact gets the message that’s best for them based on their engagement data. Our predictive content tool uses natural language processing to automatically find the best option.

  • Conditional content

    Easily add and modify code to your emails that displays or hides certain content to relevant segments based on tags, merge fields, or other segmentation data.

  • Personalization tags

    ActiveCampaign automatically takes your standard and custom fields and turns them into personalization tags (also known as merge fields) that you can implement in your emails right away.

  • Mobile vs desktop

    Change your experience based on the device that your contact opens your email on. Switch up content, images, and more to match the format and screen size.

Same email, different message

Here’s how it works in action. Once you’ve set up your dynamic content tooling and segmentation data, you can automatically change out the different components that make up your email.

  • Content blocks

    Hide or add content blocks to specific contacts to give them a more relevant experience. Give some customers more detail and others a high-level overview.

    Example of creating content blocks in an email template that can be displayed or hidden depending on the recipient.
  • Images & media

    Swap out your images and videos for personalized options that’ll resonate for each contact. Shake things up based on region, purchase history, and more.

    Example of an image being added as content in the ActiveCampaign dashboard.
  • Subject lines & previews

    Change what each contact will see in the inbox and make them more likely to open every email.

    User interface displaying how a variable can be added to the subject line to further personalize messaging.
  • Email signatures

    Enhance your sales outreach with customizable email signatures from every rep. Swap out different images and links based on each lead’s preferences.

    Sample email with a customized and stylish signature.

Use AI to power predictive content

With our predictive content feature, you can write up to 5 different options and then use AI-powered analysis to make sure each contact gets the right variation.

Our natural language processing model uses click and engagement data to understand what content motivates your audience to take action, so you can always deliver relevant experiences that drive conversions.

Illustration demonstrating the implementation of sending emails using Predictive Sending

Drive the right actions with dynamic CTAs

By changing your call to action, you can send every customer where they need to go based on their stage of the overall journey.

Mock-up of sample email displaying a CTA button with text that can be personalized to the recipient.
  • Learn

    Send your awareness-level prospects to informative content at the top of the funnel.

  • Nurture

    Share product information, gated content, and other ways to grab your contact’s attention.

  • Convert

    Take engaged customers over the line with clear and direct calls-to-action and personalized buttons.

  • Upsell

    Already converted? Take them to a place where they can find relevant products and accessories that they’ll love.


Sort and tag contacts and use your data to build more relevant user journeys for every customer.

A male-presenting person using a laptop, overlaid with a marketing automation that sends an 1:1 email when a contact interacts with an upsell campaign.


Make sure your emails arrive every time. Our best-in-class infrastructure and technical know-how makes sure your emails always land in the inbox.

A female-presenting person looking at a cellphone outdoors. Overlaid are deliverability stats showing ActiveCampaign at 94% deliverability.

Split Testing

Make sure your emails arrive every time. Our best-in-class infrastructure and technical know-how makes sure your emails always land in the inbox.

Two email alternatives shown side-by-side, representing how they are compared in ActiveCampaigns A/B and split testing features.

Automation Recipes

Save more time with our library of 900+ pre-built automations. We’ve put together ready-to-go workflows for every industry, so you can get up-and-running with powerful automations right away.

Static example of an email-related automation workflow where a Calendly meeting is scheduled, an email is sent, then branches based on if the meeting was attended.

Ready to take ActiveCampaign for a spin?

Try it free for 14 days.

Free 14-day trial with email sign-up
Join over 150k customers. No credit card needed. Instant setup.