Dynamic email content tailored to each contact
Automatically swap out content for every customer to boost engagement, drive conversions, and grow your revenue.
Only send the content your customers care about
Every customer is unique. Using dynamic content ensures that you only send your audience relevant content that matters to them.
Improve open rates, click-throughs, and overall conversions by creating more curated experiences for every individual in your contact list. Use data, tags, and groups from your segments to tailor content based on customer preferences.
Control what each of your segments sees
Our dynamic content features personalize different parts of your email for every unique user. That means you can send one overall email that changes for the recipient based on their preferences, actions, and data.
Predictive content
Make sure every contact gets the message that’s best for them based on their engagement data. Our predictive content tool uses natural language processing to automatically find the best option.
Conditional content
Easily add and modify code to your emails that displays or hides certain content to relevant segments based on tags, merge fields, or other segmentation data.
Personalization marketing tags
ActiveCampaign automatically takes your standard and custom fields and turns them into personalization tags (also known as merge fields) that you can implement in your emails right away.
Mobile vs desktop
Change your experience based on the device that your contact opens your email on. Switch up content, images, and more to match the format and screen size.
One email, different message
Here’s how it works in action. Once you’ve set up your dynamic content tooling and segmentation data, you can automatically change out the different components that make up your email.
Marketing blocks
Hide or add content blocks to specific contacts to give them a more relevant experience. Give some customers more detail and others a high-level overview.
Images & media
Swap out your images and videos for personalized options that’ll resonate for each contact. Shake things up based on region, purchase history, and more.
Email subject lines & previews
Change what each contact will see in the inbox and make them more likely to open every email.
Email signatures
Enhance your sales outreach with customizable email signatures from every rep. Swap out different images and links based on each lead’s preferences.
Use AI to power predictive content
With our predictive content feature, you can write up to 5 different options and then use AI-powered analysis to make sure each contact gets the right variation.
Our natural language processing model uses click and engagement data to understand what content motivates your audience to take action, so you can always deliver relevant experiences that drive conversions.
Drive the right actions with dynamic CTAs
By changing your call to action, you can send every customer where they need to go based on their stage of the overall journey.
Learn
Send your awareness-level prospects to informative content at the top of the funnel.
Nurture relationships
Share product information, gated content, and other ways to grab your contact’s attention.
Convert leads
Take engaged customers over the line with clear and direct calls-to-action and personalized buttons.
Upsell customers
Already converted? Take them to a place where they can find relevant products and accessories that they’ll love.
Marketing Segmentation
Send the right messages
Group leads into buckets based on things like location, website behavior, and open rates so you know your contacts are getting what they need.
Email Deliverability
Make sure your emails arrive every time. Our best-in-class infrastructure and technical know-how makes sure your emails always land in the inbox.
Split Testing Tools
Don’t just A/B test your campaigns: A/B/C/D/E test them. Compare the performance of up to five options and always pick the winning variation.
Marketing Automation journeys
Save more time with our library of 900+ pre-built automations. We’ve put together ready-to-go workflows for every industry, so you can get up-and-running with powerful automations right away.
Frequently Asked Questions
What is dynamic content?
Dynamic content in marketing is a way to show specific content to specific users. Perhaps you’re sending out a newsletter but you want one group on your list to see a video, and the other to see an image. Dynamic content takes care of that by showing people what you want them to see based on parameters you set.
Why use dynamic content in email marketing?
Using dynamic content in email marketing is a great way to personalize your marketing efforts. Instead of sending one email to 1,000 people, you can send one email with different content to different groups of customers.
