Automatically predict your most likely wins
Know exactly where to focus. Get AI-enhanced win probability scores that update in real-time, so you always know which opportunities are most likely to close.
Focus your sales efforts where they pay off
Instantly identify which deals are likely to close, helping your team focus on the right opportunities and giving you a clearer picture of what your month, quarter, or year looks like.
Spend less to get more customers
Avoid spending time and resources on the long shots. Focus your efforts on the prospects with a high win probability.
Get real-time updates
Instantly track customer engagement, so you have a win probability score that’s always up-to-date.
Always know your winning strategy
Get insights that help you reach out the right way, whether it’s through lead nurturing automations or with a more hands-on approach.
Forecast more accurately
Get clearer projections of your revenue, helping you make better decisions.
Your next big win, down to a science
AI-powered win scores help you more accurately forecast your revenue. Get a clearer picture of what’s ahead, so your decisions today set you up for success tomorrow.
Know the odds, nail the outcome
With Win Probability, you’ll get an exact percentage for every deal — like “73% likely to close.” The score will update whenever prospects engage, so you always have the right data to guide your next step.
Fine-tune each input for the most accurate score
Every sales pipeline is unique. Win Probability factors in a variety of inputs, ranging from email domains to what stage the deal is in. If any factors aren’t relevant to your process, you can easily turn them off, giving you an even more accurate score.
Everything you need to stay ahead of your marketing goals
Make the most of every customer interaction. ActiveCampaign has all the tools you need for every stage of the customer journey.
Sales CRM
Manage your leads in one place. Track your prospects from the first interaction all the way through to closing the deal.
Campaign Reporting
Track your campaign's value, understand your ROI, and pinpoint gaps across your marketing strategy.
Site & Event Tracking
Effortlessly track user behaviors and actions across your website and get insights about your contacts and customers.
Lead Scoring
Assign a point-based score to each individual contact and set which actions or behaviors add or deduct points.
Split testing
Test different messages, timing, and channel combinations to optimize performance across your entire customer journey.
Cross-channel analytics
Track performance and attribution across all touchpoints to understand what's driving conversions.
Marketing automation
Build sophisticated customer journeys that respond to behaviors, preferences, and lifecycle stages across all channels.
Real-time personalization
Deliver content that changes dynamically based on customer data, location, and past interactions.
AI email & SMS builders
Simply type your campaign plan out in a simple prompt, and our AI agents will build it, personalize it, and optimize it for conversion.
Social media marketing
Connect Facebook, Instagram, and LinkedIn campaigns to your email and SMS workflows for seamless multi-platform messaging.
Attribution
Monitor customer paths from first touch to final conversion across all channels to understand your most effective sequences.
AI-Suggested Segmentation
Automatically group customers based on real-time data and interactions to deliver the right message at the right time.
FAQS
Frequently asked questions
What is Win Probability?
Win Probability is a percentage field on each deal that signifies how likely that deal is to be won. This allows you and your sales team to prioritize deals so you can focus your time and efforts on those that matter most to your business.
How much previous data do I need in order to calculate an accurate Win Probability score?
In order for our system to accurately calculate the Win Probability value for an open deal, you need the following data requirements in place:
- Correctly mark closed deals as either Won or Lost
- Have at least 100–150 deals in a pipeline marked as Won and some deals marked as Lost
- Have a healthy distribution of Won and Lost deals
If you do not have 100–150 deals correctly marked as Won in a pipeline, you will see a Not yet calculated message instead of a percentage.
I have several different product lines. How many sales pipelines can I have?
In ActiveCampaign, you can create an unlimited number of pipelines. For example, you may have one sales process for selling ads, one for selling a subscription service, or one for following up with existing customers to try to upsell them.
Can I create targeted segments using Win Probability values?
Yes, Win Probability can be used in segment conditions. You can use this to locate deals with a specific Win Probability value or whose Win Probability falls within a particular range.
You can find this feature in the segment builder. From the segment builder, go to Deal Details > Has deal with Win Probability, and use the dropdowns to define your desired segment.
You can segment by the following operators:
- Is
- Is not
- Greater than
- Greater than or equal to
- Less than
- Less than or equal to
This allows you to create targeted segments based on particular parameters of Win Probability.
