With over 2 billion users worldwide, WhatsApp is quickly becoming one of the most powerful business tools. Brands use WhatsApp to create real, personal connections right where their customers already spend a good portion of their time.
Companies across a variety of industries are using WhatsApp to send appointment reminders, process payment transactions, and even provide personalized quotes. And as many consumers’ preferred platform, WhatsApp has been shown to dramatically improve engagement, response rates, and overall customer satisfaction.
We’ve gathered real examples from our customers across four different industries to show you exactly what companies are building with WhatsApp Messaging. These aren’t hypothetical use cases. They’re real solutions our customers created and offer a glimpse of what it looks like when businesses use WhatsApp the way it’s meant to be used.
Where trust meets simplicity: Better banking on WhatsApp
If there’s one thing consumers don’t play around with, it’s their money. For financial institutions, communicating time-sensitive information while also guaranteeing secure transactions is paramount to building trust with customers.
Balam, a payments solution provider based in Mexico, enables customers to send funds to over seven LATAM countries through WhatsApp. Using WhatsApp Messaging Flows, Balam makes it easy for customers to determine where their funds are going and how recipients will receive those funds. As a result, customers can send funds in minutes instead of days, without the hassle of paying additional fees per transaction or downloading another payment app.
Building trust with instant financial communications
Customers in the market for tailored mortgage credits and quotes can turn to Kredi directly on WhatsApp to get the information they need. WhatsApp Messaging’s shared inbox makes it easy for Kredi to streamline their customer communications and keep every team informed. Kredi also created a chatbot, Andrea, to help save time by profiling customers and assigning messages to the appropriate team member with Flows. With Andrea, customers can find tailored mortgage credits and quotes almost instantly, without ever having to leave WhatsApp.
“With our WhatsApp Messaging-powered chatbot Andrea, we recover 80% of unfinished requests and achieve a 99% delivery rate for authentication messages. Moreover, we resolve customer inquiries 30% faster and, best of all, gain comprehensive analytics on the reasons for contact.”
—Paul Viveros Montes, Head of Performance Marketing at Kredi
Keep students engaged with clear, value-driven interactions
For educational institutions, simply tracking enrollment numbers isn’t enough. Edtech companies need to drive signups, maintain engagement throughout the process, and ensure students actually complete their programs.
TripleTen, an international company operating in the U.S., Latin America, and Israel, uses WhatsApp Messaging to guide students from initial interest to program completion in several ways:
- Improving webinar attendance: With WhatsApp Messaging, TripleTen created conversation workflows to send personalized reminders before webinars, making it easy for students to join with a single click.
- Walking students through their journey: Once enrolled, students received a steady drip of check-ins, assignment reminders, and relevant resources, keeping them informed on what to expect at every step of their journey.
- Gathering feedback for future courses: After attending a webinar, TripleTen uses WhatsApp to collect student feedback via short surveys to inform future courses.
Empowering the patient experience through accessible communication
Healthtech companies often face unique challenges when communicating with patients, especially when it comes to handling a high volume of insurance-related inquiries.
With WhatsApp Messaging, digital health startup Sofia reimagined their sales and support communication strategy. Instead of relying on emails or long wait times on the phone, Sofia built chatbots to instantly route every WhatsApp chat to the right team member, ensuring faster response times and a smoother customer experience.
“Before implementing WhatsApp Messages, in Sofia we managed conversations through WhatsApp Business. As the team grew, it became increasingly difficult to have visibility into who was handling each chat, follow-up on pending conversations, and maintain operational order.
With WhatsApp Messaging, we were able to centralize attention, better distribute conversations within the team, and above all, begin measuring. Today we have complete visibility into what’s happening in real-time, make data-driven decisions, and follow-up on each interaction.”
—Merari Guerra Hernández, Sofia
When someone messages Sofia on WhatsApp, an automated chatbot asks a couple of questions to better understand their needs. The chatbot then automatically routes the conversation to the best team, such as sales for new quotes or customer support for policy questions. The result? Sofia delivers fast, personalized service for every customer while removing the friction of phone calls or complex forms.
Streamlining internal and external operations
Operations teams often find themselves juggling multiple jobs at once, whether it’s coordinating schedules or getting the right information to the right customers. But as companies scale and their customer base grows, manually trying to manage this can lead to missed messages and delays.
Consider how Carvuk uses WhatsApp to schedule automotive services at home for customers. With WhatsApp Messaging, they can automatically trigger reminder messages for booked services and give customers the option to reschedule or cancel with a single button. Message Templates and Flows also gives Carvuk the ability to automate the process for quotes and confirm payment methods for both customers and their teams.
For AgendaPro, an appointment scheduling system, they use WhatsApp Messaging to manage their operations and communications across an international team spanning multiple LATAM countries. With Flows, AgendaPro can blast marketing campaigns to engage with customers, create an automated workflow to onboard new accounts, and even reactivate users who stopped using their platform.
What could you build with WhatsApp Messaging?
These customer stories represent just a fraction of what’s possible with WhatsApp Messaging. Whether you’re looking to organize your communications, expedite customer support, drive more sales, or create new engagement channels, WhatsApp Messaging can help you achieve all that and more.
Ready to see what you can build? Explore WhatsApp Messaging or connect with our team to start building stronger, more personal customer relationships today.
