Katherine Kim

Katherine Kim is a content marketer specializing in B2B SaaS, with over a decade of experience turning research, data, and cross-functional collaboration into full-funnel content. She got her start in tech content in Chicago, with a brief detour to Meta's WhatsApp team, where she helped launched Communities.

At ActiveCampaign, Katherine drives content production that supports a number of cross-functional activities, with a particular focus on original research including survey design and deployment to data analysis. She operates under the belief that great content is rarely built in silos and requires defensible data to separate good work from the forgettable. Katherine is drawn to the intersection of data and design, with a long-standing habit of downloading data reports just to study how information is visualized and made interactive. Her north star: making complex ideas genuinely easy for others to explore and understand.

When she's not in content strategy mode, you'll find her at Dodger Stadium still riding the high of back-to-back World Series wins.