Today, there are an abundance of exceptional affiliate marketing software choices. With a wide range of options available, finding the perfect fit for your affiliate business can be overwhelming.
This article will walk you through the best affiliate marketing software, exploring their features, benefits, and suitability for your needs. Whether you’re a seasoned affiliate marketer or just starting, this comprehensive review will equip you with the knowledge to make informed decisions and propel your affiliate business to new heights.
What is affiliate marketing software?
Affiliate marketing software is a powerful tool that enables businesses to track and manage their affiliate marketing programs effectively. It provides a platform for companies to collaborate with affiliates who promote their products or services in exchange for a commission. This software streamlines the entire affiliate marketing process, from tracking referrals to managing payouts, allowing businesses to scale their affiliate programs efficiently.
At its core, affiliate marketing software is a central hub for businesses to recruit, onboard, and communicate with affiliates. It provides the necessary infrastructure for affiliates to generate unique referral links, track their performance, and access marketing materials such as banners, emails, and landing pages. With advanced tracking capabilities, businesses can monitor and attribute conversions to specific affiliates, enabling accurate commission payouts based on performance.
The software also offers valuable analytics and reporting features, allowing businesses to gain insights into the effectiveness of their affiliate marketing campaigns. They can analyze metrics such as clicks, conversions, and revenue from individual affiliates or campaigns. Armed with these insights, businesses can optimize their marketing strategies, identify top-performing affiliates, and nurture fruitful partnerships.
What are the benefits of affiliate marketing software?
There are several key benefits of using affiliate marketing software for businesses. These benefits include:
- Efficient tracking and attribution: Affiliate marketing software provides advanced tracking capabilities, allowing businesses to measure the performance of their affiliate campaigns accurately. This enables them to attribute conversions to specific affiliates and understand which marketing efforts drive results. Accurate tracking helps businesses optimize their marketing strategies, allocate resources effectively, and improve ROI.
- Streamlined affiliate management: Affiliate marketing software simplifies managing affiliates by providing a centralized communication, collaboration, and resource-sharing platform. Businesses can easily onboard new affiliates, provide them with marketing materials, and communicate important updates and promotions. This streamlined management process saves time and ensures consistent messaging and branding across affiliate campaigns.
- Scalability and automation: With affiliate marketing software, businesses can scale their affiliate programs without adding significant administrative overhead. The software automates tasks such as affiliate tracking, commission calculations, and payouts. This automation allows businesses to handle many affiliates efficiently and focus on strategic aspects of their affiliate marketing program.
- Performance analytics and optimization: Affiliate marketing software provides robust analytics and reporting features that offer valuable insights into the performance of affiliate campaigns. Businesses can track key metrics, such as clicks, conversions, and revenue generated by individual affiliates or campaigns. These insights help businesses identify top-performing affiliates, optimize their marketing strategies, and make data-driven decisions to maximize their ROI.
- Enhanced partner relationships: Affiliate marketing software enables businesses to nurture strong relationships with their affiliates. It provides a platform for open communication, collaboration, and support, fostering a sense of partnership between businesses and affiliates. This collaborative environment builds trust, encourages affiliates to promote the brand more effectively, and increases the likelihood of long-term, mutually beneficial relationships.
How to choose the best affiliate marketing software
When selecting the right affiliate marketing software for your business, there are several primary considerations to keep in mind:
- Feature set and customization options: Assess the software’s features and customization capabilities to ensure they align with your business needs. Look for features like advanced tracking, commission management, reporting, affiliate onboarding, and marketing material distribution. Customization options allow you to tailor the software to your specific requirements and brand identity.
- Integration and compatibility: Consider whether the affiliate marketing software integrates seamlessly with your existing tools and systems. Look for compatibility with your e-commerce platform, payment gateways, email marketing software, and CRM systems. Integration ensures smooth data flow, facilitates automation, and provides a cohesive experience for affiliates and your internal teams.
- User-friendly interface: The software should have an intuitive and user-friendly interface, making navigating and using the platform easy for you and your affiliates. A well-designed interface reduces the learning curve, enhances efficiency, and encourages active participation from affiliates. Consider demoing the software or requesting a trial to evaluate its usability.
- Affiliate network and reputation: Research the software’s affiliate network and reputation within the affiliate marketing community. Look for a software provider with a robust network of reputable affiliates who can help drive quality traffic and conversions to your business. Additionally, read reviews and seek recommendations from other businesses to gauge the software’s reliability, customer support, and overall satisfaction.
- Pricing and scalability: Evaluate the software’s pricing structure, including setup fees, monthly costs, and commission structures. Consider whether the pricing aligns with your budget and revenue goals. Additionally, assess the software’s scalability to ensure it can accommodate your business growth without imposing limitations or incurring additional costs.
The best affiliate marketing software for 2024
The best affiliate marketing software options share common traits that make them stand out in the industry. These software solutions offer advanced tracking and analytics capabilities, empowering businesses to gain deep insights into their affiliate marketing campaigns. They are:
- ActiveCampaign
- Google Analytics
- Adobe Analytics
- HubSpot Marketing Hub
- Attribution
- AppsFlyer
- Neustar MarketShare
ActiveCampaign
G2 Rank: 4.5/5 stars
ActiveCampaign is highly regarded as one of the best affiliate marketing software solutions available today. Its powerful features and capabilities set it apart in the industry, making it a top choice for businesses. S
ome of the unique features that contribute to ActiveCampaign’s reputation:
- Robust automation: ActiveCampaign offers advanced automation tools that allow businesses to create personalized and targeted affiliate campaigns. This feature enables the automation of various tasks, such as sending follow-up emails, segmenting leads, and triggering actions based on user behavior.
- Email marketing: With its comprehensive email marketing functionality, ActiveCampaign enables businesses to create and send customized email campaigns to their affiliates. It provides features like email templates, A/B testing, and detailed analytics to optimize email performance and drive better engagement.
- Advanced analytics: ActiveCampaign provides in-depth analytics and reporting capabilities that help businesses track and measure the performance of their affiliate campaigns. It offers real-time data on clicks, conversions, and revenue, allowing businesses to make data-driven decisions and optimize their strategies.
- Best-in-class deliverability: ActiveCampaign is #1 in email deliverability among competitors in Emailtooltester’s 2024 deliverability test, with an average deliverability rate of 89.6%
If your emails aren’t landing in recipients’ inboxes, your marketing efforts are going to waste. Choose a platform that ensures your emails successfully land in recipients’ inboxes.
ActiveCampaign caters to businesses of all sizes that rely on affiliate marketing to drive their sales and revenue. Its extensive features and flexibility make it suitable for various industries, including e-commerce, online services, and digital products. Whether you are a small business looking to automate your affiliate program or a large enterprise seeking to scale your affiliate marketing efforts, ActiveCampaign offers the tools and capabilities to meet your needs.
What languages does ActiveCampaign support?
ActiveCampaign fully supports English Portuguese, Spanish, Italian, German, and French and partially supports Russian, Indonesian, Danish, Polish, Dutch, Hungarian, and Czech.
For the most up-to-date information, visit our FAQ page.
Which currencies does ActiveCampaign accept?
ActiveCampaign accepts the US Dollar (USD), Canadian Dollar (CAD), Australian Dollar (AUD), and Brazilian Real (BRL).
What is the entry price point for ActiveCampaign?
ActiveCampaign’s entry-level pricing starts at $49 per month, paid annually. With this plan, you get email marketing and marketing automation, site and event tracking, access to deep API and webhooks, email content generation, landing pages, inline, pop-up, and modal forms, and more.
Plus, no matter what plan you choose, you’ll enjoy features like:
- Accelerated onboarding
- Contact migration
- Chat and ticket support
- Customer enablement workshops
- And video tutorials
Find all plans on the ActiveCampaign pricing page.
Google Analytics
G2 Rank: 4.5/5 stars
Google Analytics is widely recognized as one of the best affiliate marketing software tools. It offers a robust suite of features that empower businesses to track, analyze, and optimize their affiliate marketing efforts. One of its standout features is the ability to monitor website traffic and user behavior, allowing affiliates to gain valuable insights into the effectiveness of their campaigns.
Another unique feature of Google Analytics is its goal-tracking functionality. Affiliates can set specific goals, such as conversions or engagement metrics, and track their progress over time. This helps them identify successful strategies and make data-driven decisions to improve their affiliate marketing performance.
Google Analytics caters to many users, from individual affiliates to large enterprises. Its user-friendly interface and customizable reporting options make it accessible to beginners and experienced marketers. Additionally, Google Analytics integrates seamlessly with other Google products and third-party platforms, providing a comprehensive and holistic view of affiliate marketing data.
What languages does Google Analytics support?
Google Analytics software supports a wide range of languages to cater to its global user base. These languages include:
- English
- Spanish
- French
- German
- Italian
- Portuguese
- Dutch
- Russian
- Chinese (Simplified)
- Japanese
What currencies does Google Analytics accept?
As an analytics software, Google Analytics is a free platform and does not directly handle monetary transactions or accept currencies. Its primary purpose is to track and analyze website and marketing data to provide valuable insights and metrics.
What is the entry price point for Google Analytics?
Google Analytics offers a free version that provides essential analytics features to users. This free version is suitable for small businesses and individuals who want to track basic website data and gain insights into their online performance. It includes website traffic tracking, measuring user engagement, and monitoring basic conversion metrics.
They have a different product, Google Analytics 360, that gives more in-depth analytics, but the price depends on individual needs.
Does Google Analytics integrate with ActiveCampaign?
Yes, Google Analytics does integrate with ActiveCampaign! You can find out more in the ActiveCampaign Marketplace.
Adobe Analytics
G2 Rank: 4.1/5 stars
Adobe Analytics is regarded as one of the best affiliate marketing software due to its comprehensive features and powerful analytics capabilities. It offers advanced data analysis and reporting tools that allow affiliate marketers to track and measure the performance of their marketing campaigns effectively. With Adobe Analytics, users can gain valuable insights into customer behavior, identify trends, and make data-driven decisions to optimize their affiliate marketing strategies.
One unique feature of Adobe Analytics is its robust segmentation capabilities. Users can create custom segments based on various criteria, such as demographics, user engagement, or conversion behavior. This allows marketers to target specific audience segments and tailor their affiliate marketing efforts accordingly, resulting in more personalized and effective campaigns.
Another notable feature of Adobe Analytics is its integration with other Adobe marketing solutions, such as Adobe Experience Cloud. This integration enables seamless data sharing between different marketing channels, providing a holistic view of the customer journey. Adobe Analytics primarily caters to medium to large enterprises that require advanced analytics capabilities and have a significant online presence.
What languages does Adobe Analytics support?
Adobe Analytics supports English, Spanish, French, German, Chinese, Japanese, Korean, Portuguese, Russian, Arabic, and many more.
Find out more information on their pricing page.
Which currencies does Adobe Analytics accept?
Adobe Analytics accepts payments in US Dollars, Canadian Dollars, Australian Dollars, British Pounds, Euros, Japanese Yen, and more.
What is the entry price point for Adobe Analytics?
Adobe Analytics does not offer a fixed entry-level pricing as their pricing varies depending on the number of features included and the size of the organization. However, Adobe Analytics offers a free trial for interested users.
Find out more information on their pricing page.
Does Adobe Analytics integrate with ActiveCampaign?
Adobe Analytics does not directly integrate with ActiveCampaign. However, you can find many more similar integrations in the ActiveCampaign Marketplace.
HubSpot Marketing Hub
G2 Rank: 4.4/5 stars
HubSpot Marketing Hub is widely recognized as one of the best affiliate marketing software options due to its comprehensive features and user-friendly interface. Its robust set of tools empowers businesses to optimize their affiliate marketing efforts and drive revenue growth. One unique feature of HubSpot Marketing Hub is its powerful tracking and reporting capabilities, allowing users to monitor and analyze their affiliate campaigns in real-time. This helps businesses understand the effectiveness of their marketing strategies.
Another standout feature of HubSpot Marketing Hub is its automation functionality. It enables users to automate marketing tasks like email campaigns, lead nurturing, and personalized content delivery. This saves time and effort while ensuring consistent and targeted communication with affiliates and customers. It provides seamless integration with other HubSpot tools, such as CRM and Sales Hub, creating a unified platform for managing affiliate relationships.
HubSpot Marketing Hub primarily caters to businesses of all sizes, from startups to enterprise-level organizations, looking to optimize their affiliate marketing efforts. Whether you’re just starting or have an established affiliate program, HubSpot Marketing Hub offers the scalability and flexibility to meet your needs. Its intuitive interface and extensive resources also make it suitable for users with varying levels of technical expertise.
What languages does HubSpot Marketing Hub support?
HubSpot Marketing Hub software serves the following languages:
- English
- Spanish
- French
- German
- Portuguese
- Italian
- Dutch
- Russian
- Japanese
- Chinese (Simplified)
- Chinese (Traditional)
- Korean
What currencies does HubSpot accept?
HubSpot Marketing Hub accepts multiple currencies, including:
- United States Dollar (USD)
- Euro (EUR)
- British Pound (GBP)
- Canadian Dollar (CAD)
- Australian Dollar (AUD)
- Japanese Yen (JPY)
- Swiss Franc (CHF)
- Singapore Dollar (SGD)
- New Zealand Dollar (NZD)
- Indian Rupee (INR)
- Brazilian Real (BRL)
- Mexican Peso (MXN)
- South African Rand (ZAR)
- Hong Kong Dollar (HKD)
What is the entry price point for HubSpot Marketing Hub?
HubSpot Marketing Hub’s pricing structure includes different tiers based on the required features and capabilities. The Starter tier starts at $20 per month and offers a range of essential marketing tools to help businesses get started with their marketing efforts.
Check out their website for a complete list of HubSpot’s pricing plans.
Does HubSpot Marketing Hub integrate with ActiveCampaign?
HubSpot does not directly integrate with ActiveCampaign. However, you can find many more similar integrations in the ActiveCampaign Marketplace.
Attribution
G2 Rank: 4.5/5 stars
Attribution is widely regarded as one of the best affiliate marketing software solutions available. It stands out for its advanced tracking and attribution capabilities, enabling businesses to measure and assign credit to their marketing efforts accurately. By providing a comprehensive view of the customer journey, Attribution helps companies identify the most effective channels and campaigns, optimizing their affiliate marketing strategies for maximum ROI.
Additionally, it provides granular insights into the performance of individual affiliates, empowering businesses to optimize partnerships and maximize results. Attribution caters to businesses of all sizes and industries that rely on affiliate marketing to drive customer acquisition and revenue growth. Whether you’re an e-commerce retailer, a SaaS provider, or a digital publisher, Attribution equips you with the tools and insights to make data-driven decisions and achieve marketing success.
What languages does Attribution support?
Attribution software is designed to cater to a global audience and supports multiple languages to accommodate diverse user needs. Here is a list of some of the languages served by Attribution software:
- English
- Spanish
- French
- German
- Italian
- Portuguese
- Dutch
- And more
Visit their website to get a complete list of supported languages.
What currencies does Attribution accept?
Attribution software accepts various currencies to provide flexibility for users across different countries. Here is a list of some of the currencies that Attribution supports:
- US Dollar (USD)
- Euro (EUR)
- British Pound (GBP)
- Canadian Dollar (CAD)
- Australian Dollar (AUD)
- Japanese Yen (JPY)
- Swiss Franc (CHF)
- Indian Rupee (INR)
- And more
Visit their website to get a complete list of supported currencies.
What is the entry price point for Attribution?
The entry-level pricing for Attribution may vary based on different factors such as the scope of features and the specific needs of your business.
Visit their website to get a better idea of their pricing structure.
Does Attribution integrate with ActiveCampaign?
Attribution does not directly integrate with ActiveCampaign. However, you can find many more similar integrations in the ActiveCampaign Marketplace.
AppsFlyer
G2 Rank: 4.4/5 stars
AppsFlyer is widely recognized as one of the best affiliate marketing software solutions due to its exceptional features and capabilities. Designed to empower businesses in their affiliate marketing efforts, AppsFlyer offers a range of unique features that set it apart from the competition. With advanced attribution and analytics tools, AppsFlyer enables businesses to track and measure the effectiveness of their affiliate campaigns accurately.
Another notable feature of AppsFlyer is its fraud detection and prevention mechanisms. The software employs sophisticated algorithms and machine learning techniques to identify and mitigate fraudulent activities in affiliate marketing campaigns. By minimizing fraud, AppsFlyer helps businesses maintain the integrity of their campaigns and ensure accurate performance measurement.
AppsFlyer primarily caters to businesses of all sizes that engage in affiliate marketing. Whether you are a small startup or a large enterprise, AppsFlyer provides the tools and insights needed to drive successful affiliate campaigns. The software is particularly beneficial for marketers seeking to optimize their performance, increase conversions, and maximize their affiliate marketing efforts’ return on investment (ROI).
What languages does AppsFlyer support?
AppsFlyer supports English, Chinese (Simplified and Traditional), Spanish, French, German, Japanese, Korean, Portuguese, and Russian.
Which currencies does AppsFlyer accept?
AppsFlyer accepts payments in US dollars. However, they also accept major credit cards and PayPal, expanding the currencies that can be used.
What is the entry price point for AppsFlyer?
AppsFlyer offers a free plan targeted towards startups and small companies with little to no budget. Their entry-level paid plan starts at $0.07/ per conversion and can go up from there, depending on the needs of your business.
See their pricing page for the most up-to-date information.
Does AppsFlyer integrate with ActiveCampaign?
AppsFlyer does not directly integrate with ActiveCampaign. However, you can find many more similar integrations in the ActiveCampaign Marketplace.
Neustar MarketShare
G2 Rank: 3.8/5 stars
Neustar MarketShare is widely recognized as one of the best affiliate marketing software due to its powerful features and comprehensive business solutions. With its advanced analytics capabilities, Neustar MarketShare enables businesses to precisely track, measure, and optimize their affiliate marketing campaigns.
Its unique features include:
- Multi-channel attribution: Neustar MarketShare offers sophisticated multi-channel attribution models, allowing businesses to attribute conversions and revenue to various marketing touchpoints accurately. This helps marketers understand the true impact of their affiliate marketing efforts and make data-driven decisions.
- Predictive analytics: The software leverages predictive analytics to forecast future performance and simulate “what-if” scenarios. By providing insights into potential outcomes, businesses can optimize their affiliate marketing strategies and maximize their return on investment.
- Cross-device tracking: Neustar MarketShare provides cross-device tracking capabilities, allowing businesses to track user behavior across different devices, such as desktops, mobile phones, and tablets. This helps create a holistic view of the customer journey and optimize affiliate marketing campaigns accordingly.
Neustar MarketShare primarily caters to mid-sized to enterprise-level businesses that require robust and scalable affiliate marketing solutions. Its advanced analytics and attribution capabilities make it particularly suitable for businesses with complex marketing ecosystems and a need for accurate measurement and optimization.
What languages does Neustar MarketShare support?
Neustar MarketShare software supports the following languages:
- English
- French
- German
- Spanish
- Italian
- Portuguese
- Dutch
- And more
Check their website for the most up-to-date information.
What currencies does Neustar MarketShare accept?
Neustar MarketShare supports multiple currencies, including but not limited to:
- US Dollar (USD)
- Euro (EUR)
- British Pound (GBP)
- Japanese Yen (JPY)
- Canadian Dollar (CAD)
- Australian Dollar (AUD)
- Swiss Franc (CHF)
- Chinese Yuan (CNY)
- Indian Rupee (INR)
- Brazilian Real (BRL)
Check their website for the most up-to-date information.
What is the entry pricing for Neustar MarketShare?
The entry-level pricing for Neustar MarketShare is not publicly available. You’ll need to contact Neustar directly to get specific pricing details and determine the cost that suits your business needs.
Check their website for the most up-to-date information.
Does Neustar MarketShare integrate with ActiveCampaign?
Neustar MarketShare does not directly integrate with ActiveCampaign. However, you can find many more similar integrations in the ActiveCampaign Marketplace.
