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Global SaaS Unicorn ActiveCampaign Invests Further in Latin America (LATAM) with over 200% Year-Over-Year (YoY) Growth in Headcount

In 2021, company grew ecosystem of employees, customers and partners across LATAM, commits to further investment in 2022

ActiveCampaign, the leader in Customer Experience Automation (CXA), closed out 2021 with 200% employee count growth, a significant milestone for any global company. Heading into 2022, the company is investing heavily in expanding its employee, partner and customer ecosystem in LATAM by establishing its physical presence in the region.

ActiveCampaign is opening its first hub in Latin America in Florianopolis, Brazil this quarter, which follows the company’s commitment to investing in both Brazil and the greater LATAM region. Florianopolis was selected because of the combined high concentration of talent, entrepreneurs and strong tech ecosystem. The hub will be at Primavera Office, where many local tech start-ups are based. ActiveCampaign anticipates hiring up to thirty employees during the first half of 2022 that will report into this hub. 

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Part of ActiveCampaign’s physical expansion includes a strong commitment to creating jobs for Latin Americans this year. In 2021 alone, the company celebrated surpassing 1,000 employees worldwide, with the new LATAM team envisioned as a large part of ActiveCampaign’s continuing growth. ActiveCampaign’s hiring boom in general can be attributed to the company’s dynamic package of total perks and benefits, which includes equity for all employees, open paid time off, a quarterly work from home stipend, a one-month sabbatical for employees approaching their five year anniversary and more.

ActiveCampaign has experienced tremendous growth in other areas across LATAM this year as well, with highlights including:

  • Localizing the platform and content beyond English to the most widely-used languages in LATAM, Portuguese and Spanish. This investment in localization speaks to ActiveCampaign’s commitment to customer success around the world.
  • Saving customers an average of 20 hours per month using ActiveCampaign’s automations tools, which means these customers can spend more time building 1:1 relationships with their customers and ultimately powering their growth, which proves the power of ActiveCampaign CXA.
  • Securing $240 million in funding at a valuation of over $3 billion, making it one of the most valuable private SaaS companies in the world.

Supporting quotes

“We continue to expand in LATAM because of the incredible talent, growing businesses and strong partnerships the region holds,” said Jason VandeBoom, founder and CEO of ActiveCampaign. “Putting down physical roots in Brazil was important to us this year in order to provide both our regional employees and customers with additional support.”

“ActiveCampaign has played a key role in our sales processes, thanks to automations. In the last twelve months, ArTea’s sales have increased by 300%,” said Gabriel Moreno, Co-Founder of ArTea. “ActiveCampaign is like an extension of me because it simplifies the work of clients a lot while still being personalized. I still feel that I am the one who sends the emails.”

“We’re thrilled to support the continued growth of ActiveCampaign in the LATAM region as a key agency partner because we see first hand how valuable customer experience automation is to the businesses we both serve,” said Felipe Malgero, founder of InboxAcademy. “We look forward to helping more businesses grow in the region by partnering with ActiveCampaign.”

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About ActiveCampaign 

ActiveCampaign’s category-defining Customer Experience Automation Platform (CXA) helps over 150,000 businesses in 170 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to 750+ pre-built automations that combine email marketing, marketing automation and CRM for powerful segmentation and personalization across social, email, messaging, chat and text. Over 70% of ActiveCampaign’s customers use its 870+ integrations including Microsoft, Shopify, Square, Facebook, and Salesforce. ActiveCampaign scores higher in customer satisfaction than any other solution in Marketing Automation, CRM, and E-Commerce Personalization on G2.com and is the Top Rated Marketing Automation Software on TrustRadius. Pricing starts at just $9/month. Start a free trial at ActiveCampaign.com.