CUSTOMER EXPERIENCE AUTOMATION (CXA)
Treat every customer like your most important — whether you have 10 or 10 million
Customer experience is everything
Don’t just automate your email,
activate your entire customer experience
The four pillars of Customer Experience Automation
Don’t replace Shopify, Facebook, or any of the channels you already use, orchestrate across them.
Since no two businesses are truly alike, Customer Experience Automation allows businesses to build the toolset that makes the most sense for their model, then orchestrate personalized experiences across it. “Orchestration” isn’t just a fancy word for plumbing, it’s about making your existing toolsets exponentially more powerful by connecting them to the broadest set of customer data. True orchestration makes best-in-class tools smarter, with every integration adding value to the entire ecosystem.
Don’t segment buyers by cohorts, segment by individuals.
The modern buyer generates such a large amount of data, it’s impossible for humans to keep track. But in order to send personalized communications, you need to understand what each person values, where they are in the customer lifecycle, and more. Customer Experience Automation tracks buyer preferences, behavior, and many custom attributes across the entire customer lifecycle, so you have the broadest possible data set for segmentation. Customize sends based on almost any parameter, so your messages are always targeted for the right audience.
<Hi Name> is not true personalization
Your customers expect personal experiences, but you don’t have the time to serve each person one by one. What if you could create a completely new experience for every person? What if no one – even members of the same group – experienced the exact same thing? Customer Experience Automation uses data from the entire customer lifecycle to choose the best content, send time, and delivery channel for each customer, so you can create entirely customized campaigns with minimal effort. Replicate the 1-1 personal experience for every customer, no matter how big your business gets.
Don’t just offload busywork, enhance your entire customer strategy with AI.
Old-school marketing automation tools can still require a lot of work. First you have to guess what people are interested in, then you have to build automations by hand (and change them by hand as your business shifts.) Customer Experience Automation looks at all your customer information, highlights what works best for each individual, and helps you improve your send strategy in real time based on customer behaviors. When you can provide each customer with the best possible experience in your sleep, it’s like getting an extra employee (without needing an extra desk.)
Customer Experience Automation enhances every software category
CXA helps companies across all industries
Every company can benefit from a better customer experience. With 150k active customers around the globe, here are some of the most common industries we’ve worked with.
How CXA helps you drive every key
Warm fuzzies are great, but what really happens when you give customers a meaningful and authentic experience? They buy more, spend more, stick around longer, and tell their friends.
RESOURCES FOR CUSTOMER EXPERIENCE AUTOMATION SUCCESS
ActiveCampaign gives you the tools you need to be successful today and in the future
CXA helps every part of the business meet its goals
Point solutions put people in silos, while all-in-one platforms force companies to pay for functionality they don’t need. CXA connects the dots between best-in-class tool sets and gives everyone a connected view of the customer.
CXA for Marketing
CXA for Sales
CXA for Service
The CXA Difference
Automate completely unique experiences for your customers in minutes.