CUSTOMER EXPERIENCE AUTOMATION (CXA)
Treat every customer like your most important — whether you have 10 or 10 million
Customer experience is everything
Don’t just automate your email,
activate your entire customer experience
The four pillars of Customer Experience Automation
Don’t replace Shopify, Facebook, or any of the channels you already use, orchestrate across them.
Since no two businesses are truly alike, Customer Experience Automation allows businesses to build the toolset that makes the most sense for their model, then orchestrate personalized experiences across it. “Orchestration” isn’t just a fancy word for plumbing, it’s about making your existing toolsets exponentially more powerful by connecting them to the broadest set of customer data. True orchestration makes best-in-class tools smarter, with every integration adding value to the entire ecosystem.
Don’t segment buyers by cohorts, segment by individuals.
The modern buyer generates such a large amount of data, it’s impossible for humans to keep track. But in order to send personalized communications, you need to understand what each person values, where they are in the customer lifecycle, and more. Customer Experience Automation tracks buyer preferences, behavior, and many custom attributes across the entire customer lifecycle, so you have the broadest possible data set for segmentation. Customize sends based on almost any parameter, so your messages are always targeted for the right audience.
<Hi Name> is not true personalization
Your customers expect personal experiences, but you don’t have the time to serve each person one by one. What if you could create a completely new experience for every person? What if no one – even members of the same group – experienced the exact same thing? Customer Experience Automation uses data from the entire customer lifecycle to choose the best content, send time, and delivery channel for each customer, so you can create entirely customized campaigns with minimal effort. Replicate the 1-1 personal experience for every customer, no matter how big your business gets.