Imagination through design

Our color palette is the foundation of our visual identity. We use color with intention to make our brand recognizable and bring out the right emotions.

Dive into our primary and secondary fonts, along with guidance on when and how to use each typeface.

Our icons tell a story with simplicity and clarity. Used sparingly, they enhance understanding without adding clutter, keeping layouts clean and focused.

Our pattern design approach transforms intricate concepts into visually intuitive experiences. By leveraging clean, structured layouts and fluid repetition, we create seamless connections that enhance clarity and cohesion. A sense of rhythm and movement brings patterns to life, making complex systems feel both natural and engaging

Our automation visuals make complex workflows feel simple and intuitive. Clean layouts, clear connections, and a sense of movement help illustrate how everything works together seamlessly.

Our illustrations, often combined with photography, create a dynamic and engaging visual experience. By blending illustrations with real-world imagery, we add depth, clarity, and a touch of creativity that helps tell the best story. This approach helps simplify complex ideas while maintaining a sense of authenticity and connection to the product.

Our imagery is warm, authentic, and human. We focus on real moments and real people—working in real environments, captured with natural lighting and a sense of connection.

Learn more about our website design system and how we use structure to tell our story on ActiveCampaign.com.

Our voice is the personality of our brand—it’s how we connect, inspire, and build trust. Whether we’re speaking to customers, partners, or to the world, it needs to feel like us.