Autonomous marketing plans
Become an autonomous marketer today and turn your goals into revenue. Choose your primary marketing channel:
Select Plan Type
Discover the plan that fits you best
Enterprise
Run email marketing at scale with enterprise-level support.
Customize your plan
Starts at
--
/mo
Billed annually
Pro
PopularPlus
Go further with automation and powerful customer insights.
Customize your plan
Starts at
--
/mo
Billed annually
Starter
Get started with personalized email marketing campaigns.
Customize your plan
Starts at
--
/mo
Billed annually
Discover the plan that fits you best
Key features
Email sends
15x contact limit
12x contact limit
10x contact limit
10x contact limit
Users
5
3
1
1
Multi-step marketing automation
Automation triggers & actions
Unlimited actions
Unlimited actions
Unlimited actions
5 actions per automation
Email campaigns & newsletters
Web forms
Standard & inline only
Landing pages
Email & landing page templates
Email only
A/B testing
Emails & automations
Emails & automations
Emails only
Emails only
Generative AI
Conditional content
Predictive sending
Segmentation
Premium
Advanced
Standard
Limited
Custom objects
AI-powered automation builder
900+ automation recipes
Marketing CRM
Premium CRM integrations
Salesforce, Microsoft Dynamics, & more
900+ integrations
Standard ecommerce integrations
Shopify, Square, & WooCommerce
Prospecting & retargeting ads
Google, Facebook, & LinkedIn
Reporting & analytics
Premium
Advanced
Standard
Limited
Business Goals
200 active goals
200 active goals
25 active goals
15 active goals
Site tracking
Attribution & conversion tracking
Revenue reporting
Single Sign-On (SSO)
Dedicated account team
Add-Ons
WhatsApp Messaging
Add-on
Extend your campaigns with WhatsApp marketing
Shared team inbox
Included in add-on
Included in add-on
Included in add-on
Broadcast messaging
Included in add-on
Included in add-on
Included in add-on
Flows
Included in add-on
Included in add-on
Included in add-on
SMS
Add-on
Extend your campaigns with SMS marketing automation
Opt-in management & consent tools
Included in add-on
Included in add-on
Included in add-on
Inbox & 2-Way Messaging
Included in add-on
Included in add-on
Included in add-on
Personalized broadcast campaigns
(US, UK, and AU)
MMS only available in the US and AU
Included in add-on
Included in add-on
Included in add-on
Automated SMS sends & reply triggers
Included in add-on
Included in add-on
Included in add-on
AI Reply Suggestions
Included in add-on
Included in add-on
Included in add-on
AI Conversation Summaries
Included in add-on
Included in add-on
Included in add-on
Engagement tracking & reporting
Included in add-on
Included in add-on
Included in add-on
Pipelines enhanced CRM
Add-on
Enhanced pipeline management and sales automation:
Pipeline management
Included in add-on
Included in add-on
Included in add-on
Deal records
Included in add-on
Included in add-on
Included in add-on
Account records
Included in add-on
Included in add-on
Included in add-on
Lead scoring
Included in add-on
Included in add-on
Included in add-on
Sales engagement enhanced CRM
Add-on
Includes everything in the pipelines enhanced CRM add-on, as well as additional email and AI capabilities
Automated 1:1 email
Included in add-on
Included in add-on
Included in add-on
Win probability
Included in add-on
Included in add-on
Included in add-on
Top features
Multi-step marketing automation
Cross-channel marketing
Email sends
15x contact limit
12x contact limit
10x contact limit
10x contact limit
Users
5
3
1
1
Segmentation
Premium
Advanced
Standard
Limited
Conditional content
Predictive sending
Generative AI
Business Goals
200 active goals
200 active goals
25 active goals
15 active goals
Advanced contact management
Single sign-on (SSO)
Enhanced CRM
Add-on
Boost our CRM with two add-ons: Pipelines and sales engagement
Available add-on
Available add-on
Available add-on
Active Intelligence (AI)
Active Intelligence workspace and sidebar
Unlimited access
Unlimited access
Limited access
Limited access
AI-powered automation builder
AI content generation
AI image generation
Predictive sending
AI brand kit
5 brand kits
5 brand kits
5 brand kits
1 brand kit
AI campaign calendar
Account & industry-based send times
Account & industry-based send times
Account & industry-based send times
AI campaign builder
AI campaign follow-up
Spam check
Site tracking
Link tracking
BotSense
AI-suggested segments
Suggested actions
Lead scoring
Included in Pipelines add-on
Included in Pipelines add-on
Included in Pipelines add-on
Win probability
Included in Sales Engagement add-on
Included in Sales Engagement add-on
Included in Sales Engagement add-on
AI Activities
Add-on
Supercharge your workflows with AI-driven automation and intelligence.
AI translations
Available add-on
Available add-on
Available add-on
Available add-on
AI actions
Available add-on
Available add-on
Available add-on
Available add-on
Automation
Multi-step marketing automation
Automation actions
Unlimited actions
Unlimited actions
Unlimited actions
5 actions per automation
AI-powered automation builder
Multiple triggers
Cross-channel marketing
Email only
Email automation
Sales automation
Ecommerce automation
A/B testing
Email & automation
Email & automation
Email only
Email only
Automations map
Activity feed
900+ automation recipes
SMS
Add-on
Extend your campaigns with SMS marketing automation
Opt-in management & consent tools
Included in add-on
Included in add-on
Included in add-on
Personalized broadcast campaigns
(US, UK, and AU)
MMS only available in the US and AU
Included in add-on
Included in add-on
Included in add-on
Automated SMS sends & reply triggers
Included in add-on
Included in add-on
Included in add-on
Engagement tracking & reporting
Included in add-on
Included in add-on
Included in add-on
Campaigns
Email sends
15x contact limit
12x contact limit
10x contact limit
10x contact limit
Email campaigns & newsletters
Scheduled, RSS-triggered, & date-based campaigns
Drag & drop email designer
Plain text & HTML editors
250+ pre-built templates
A/B testing
Content manager
Dynamic content
AI content generation
AI image generation
Conditional content
Predictive content
Predictive sending
AI brand kit
5 brand kits
5 brand kits
5 brand kits
1 brand kit
AI campaigns calendar
Account & industry-based send times
Account & industry-based send times
Account & industry-based send times
AI campaign builder
AI campaign follow-up
Spam check
Inbox preview & testing
Unlimited
5 per month
5 per month
Gmail & Outlook integrations
Autoresponder & reply templates
CRM
Contact profiles
Custom fields
Lists
Up to 5
Tags
Premium CRM integrations
Salesforce, Microsoft Dynamics, & more
Pipelines enhanced CRM
Add-on
Enhanced pipeline management and sales automation:
Pipeline management
Included in add-on
Included in add-on
Included in add-on
Deal records
Included in add-on
Included in add-on
Included in add-on
Account records
Included in add-on
Included in add-on
Included in add-on
Lead scoring
Included in add-on
Included in add-on
Included in add-on
Sales engagement enhanced CRM
Add-on
Includes everything in the pipelines enhanced CRM add-on, as well as additional email and AI capabilities:
Automated 1:1 email
Included in add-on
Included in add-on
Included in add-on
Win probability
Included in add-on
Included in add-on
Included in add-on
Analytics & reporting
Business Goals
200 active goals
200 active goals
25 active goals
15 active goals
Site tracking
Link tracking
Attribution tracking
Conversion tracking
Custom event tracking
Jump to
Automation reporting
Contact & subscriber reporting
Campaign reporting
Sales Reporting
Revenue reporting
Ecommerce reporting
BotSense
Custom reporting
Add-on
Get valuable insights into your customers to help you make better business decisions.
Included in plan
Available add-on
Available add-on
Channels
Email
Forms
Standard & inline only
Landing pages
Site messages
Websites
WordPress, Squarespace, Wix & more
Push notification
Via integration
Prospecting & retargeting ads
Google, Facebook, & LinkedIn
WhatsApp Messaging
Add-on
Extend your campaigns with WhatsApp marketing
Shared team inbox
Included in add-on
Included in add-on
Included in add-on
Broadcast messaging
Included in add-on
Included in add-on
Included in add-on
Flows
Included in add-on
Included in add-on
Included in add-on
SMS
Add-on
Extend your campaigns with SMS marketing automation
Opt-in management & consent tools
Included in add-on
Included in add-on
Included in add-on
Personalized broadcast campaigns
(US and UK)
MMS only available in the US and AU
Included in add-on
Included in add-on
Included in add-on
Automated SMS sends & reply triggers
Included in add-on
Included in add-on
Included in add-on
Engagement tracking & reporting
Included in add-on
Included in add-on
Included in add-on
Transactional email
Add-on
Reliably send password reset emails, notifications, confirmations, and more
Available add-on
Available add-on
Available add-on
Available add-on
Segmentation & personalization
Segmentation
Premium
Advanced
Standard
Limited
Saved segments
AI-suggested segments
Custom fields
Custom objects
Personalization fields
Dynamic content
Conditional content
Suggested actions
Ecommerce
Standard ecommerce integrations
Shopify, Square, & WooCommerce
Premium ecommerce integrations
BigCommerce, Magento, & Shopify Plus
Abandoned cart
Product catalog & blocks
Coupons
Recurring payments
Integrations
Claude & ChatGPT (via MCP)
900+ integrations
Gmail & Outlook
Zapier
Google, Facebook, & LinkedIn ads
Calendly & Eventbrite
PayPal & Stripe
Slack
Docusign
Standard ecommerce integrations
Shopify, WooCommerce, Square
Premium ecommerce integrations
BigCommerce, Magento, & Shopify Plus
Standard CRM integrations
Freshsales, Pipedrive, Zoho, & more
Premium CRM integrations
Salesforce, Microsoft Dynamics, & more
Zendesk
API & webhooks
Platform
Users
5
3
1
1
Custom mailserver domain
ActiveCampaign mobile app
Custom user permissions
Custom account domain
Custom branded forms
Custom branded landing pages
Label management page
Database sync
Single sign-on (SSO)
HIPAA support
Service & support
Guides & tutorials
Community access
Email & chat support
Priority
Priority
Basic
Basic
Onboarding & migration support
Priority
Priority
Basic
Basic
Dedicated account team
Uptime SLA
Add-ons
AI Activities
Add-on
Supercharge your workflows with AI-driven automation and intelligence.
AI translations
Available add-on
Available add-on
Available add-on
Available add-on
AI actions
Available add-on
Available add-on
Available add-on
Available add-on
Enhanced CRM
Add-on
Boost our CRM with two add-ons: Pipelines and sales engagement
Included in add-on
Included in add-on
Included in add-on
Pipelines enhanced CRM
Add-on
Enhanced pipeline management and sales automation:
Pipeline management
Included in add-on
Included in add-on
Included in add-on
Deal records
Included in add-on
Included in add-on
Included in add-on
Account records
Included in add-on
Included in add-on
Included in add-on
Lead scoring
Included in add-on
Included in add-on
Included in add-on
Sales engagement enhanced CRM
Add-on
Includes everything in the pipelines enhanced CRM add-on, as well as additional email and AI capabilities:
1:1 email
Included in add-on
Included in add-on
Included in add-on
Win probability
Included in add-on
Included in add-on
Included in add-on
WhatsApp Messaging
Add-on
Extend your campaigns with WhatsApp marketing
Shared team inbox
Included in add-on
Included in add-on
Included in add-on
Broadcast messaging
Included in add-on
Included in add-on
Included in add-on
Flows
Included in add-on
Included in add-on
Included in add-on
SMS
Add-on
Extend your campaigns with SMS marketing automation
Opt-in management & consent tools
Included in add-on
Included in add-on
Included in add-on
Inbox & 2-Way Messaging
Included in add-on
Included in add-on
Included in add-on
Personalized broadcast campaigns
(US and UK)
MMS only available in the US and AU
Included in add-on
Included in add-on
Included in add-on
Automated SMS sends & reply triggers
Included in add-on
Included in add-on
Included in add-on
AI Reply Suggestions
Included in add-on
Included in add-on
Included in add-on
AI Conversation Summaries
Included in add-on
Included in add-on
Included in add-on
Engagement tracking & reporting
Included in add-on
Included in add-on
Included in add-on
Transactional email
Add-on
Reliably send password reset emails, notifications, confirmations, and more
Available add-on
Available add-on
Available add-on
Available add-on
Custom reporting
Add-on
Get valuable insights into your customers to help you make better business decisions.
Included in add-on
Available add-on
Available add-on
Discover the plan that fits you best
Premium
Automate WhatsApp messaging at scale with enterprise-level support.
Customize your plan
Starts at
--
/mo
45%+ Off WhatsApp
Billed annually
Advanced
PopularGo further with advanced automation capabilities and team support.
Customize your plan
Starts at
--
/mo
45%+ Off WhatsApp
Billed annually
Core
Get started with WhatsApp automation and chatbots.
Customize your plan
Starts at
--
/mo
45%+ Off WhatsApp
Billed annually
Discover the plan that fits you best
WhatsApp features
Users
8
5
3
WhatsApp lines
Up to 5 lines
Up to 5 lines
Up to 2 lines
Outbound WhatsApp templated messages
Pre-paid monthly recurring credits
Pre-paid monthly recurring credits
Pre-paid monthly recurring credits
WhatsApp messages
100x contact limit
50x contact limit
25x contact limit
Shared team inbox
Broadcast messaging
Flows
Connected flows
Advanced flow steps
Team assignments
Meta conversions
Contact scoring
Single sign-on (SSO)
Dedicated account team
Add-ons
Email marketing
Add-on
Grow your business with the best email marketing tool
Included in add-on
Included in add-on
Users
Add-on
Additional users
Additional users
Additional users
WhatsApp lines
Add-on
Additional lines
Additional lines
Additional lines
Top features
Users
8
5
3
WhatsApp lines
Up to 5 lines
Up to 5 lines
Up to 2 lines
Outbound WhatsApp templated messages
Pre-paid monthly recurring credits
Pre-paid monthly recurring credits
Pre-paid monthly recurring credits
WhatsApp messages
100x contact limit
50x contact limit
25x contact limit
Shared team inbox
Broadcast messaging
Flows
Connected flows
Advanced flow steps
Team assignments
Meta conversions
Contact scoring
Shared team inbox
Contact management
Assignment rules
Labels and notes
Inbox filters and views
Quick responses
Automated satisfaction survey (CSAT)
Team performance reports
Up to 8 users included
Up to 5 users included
Up to 3 users included
Team assignments
Automations and flows
Broadcast messaging
Campaign analytics
Chatbots
Automated campaigns (flows)
API flow actions
Update contact flow actions
Conditional flow actions
Go to flow actions
Team assignment flow actions
Meta conversion flow actions
Channels
Forms
Landing pages
Integrations
Zapier
API & webhooks
Platform
Users
8
5
3
Custom user permissions
Custom branded forms
Custom branded landing pages
WhatsApp lines
Up to 5
Up to 5
Up to 2
Single sign-on (SSO)
Service & support
Guides & tutorials
Community access
Email & chat support
Priority
Priority
Basic
Onboarding & migration support
Priority
Priority
Basic
Dedicated account team
Uptime SLA
Add-ons
Email marketing
Add-on
Grow your business with the best email marketing tool
Included in add-on
Included in add-on
Users
Add-on
Additional users
Additional users
Additional users
WhatsApp lines
Add-on
Additional lines
Additional lines
Additional lines
Discover the plan that fits you best
Enterprise
Run email and WhatsApp marketing orchestration at scale with enterprise-level support.
Customize your plan
Starts at
--
/mo
45%+ Off WhatsApp
Billed annually
Pro
PopularUnlock full cross-channel marketing orchestration.
Customize your plan
Starts at
--
/mo
45%+ Off WhatsApp
Billed annually
Plus
Get started with foundational cross-channel automations paired with customer insights.
Customize your plan
Starts at
--
/mo
45%+ Off WhatsApp
Billed annually
Discover the plan that fits you best
Key features
Email sends
15x contact limit
12x contact limit
10x contact limit
Users
5
3
1
Multi-step marketing automation
Automation triggers & actions
Unlimited actions
Unlimited actions
Unlimited actions
Email campaigns & newsletters
Web forms
Landing pages
Email & landing page templates
A/B testing
Emails & automations
Emails & automations
Emails only
Generative AI
Conditional content
Predictive sending
Segmentation
Premium
Advanced
Standard
Custom objects
AI-powered automation builder
900+ automation recipes
Marketing CRM
Premium CRM integrations
Salesforce, Microsoft Dynamics, & more
900+ integrations
Standard ecommerce integrations
Shopify, Square, & WooCommerce
Prospecting & retargeting ads
Google, Facebook, & LinkedIn
Reporting & analytics
Premium
Advanced
Standard
Business Goals
200 active goals
200 active goals
25 active goals
Site tracking
Attribution & conversion tracking
Revenue reporting
Single Sign-On (SSO)
Dedicated account team
WhatsApp features
Users
8
5
3
WhatsApp lines
Up to 5 lines
Up to 5 lines
Up to 2 lines
Outbound WhatsApp templated messages
Pre-paid monthly recurring credits
Pre-paid monthly recurring credits
Pre-paid monthly recurring credits
WhatsApp messages
100x contact limit
50x contact limit
25x contact limit
Shared team inbox
Broadcast messaging
Flows
Connected flows
Advanced flow steps
Team assignments
Meta conversions
Contact scoring
Single sign-on (SSO)
Add-Ons
SMS
Add-on
Extend your campaigns with SMS marketing automation
Opt-in management & consent tools
Included in add-on
Included in add-on
Included in add-on
Inbox & 2-Way Messaging
Included in add-on
Included in add-on
Included in add-on
Personalized broadcast campaigns
(EE. UU. y RU)
MMS solo disponible en EE. UU.
Included in add-on
Included in add-on
Included in add-on
Automated SMS sends & reply triggers
Included in add-on
Included in add-on
Included in add-on
AI Reply Suggestions
Included in add-on
Included in add-on
Included in add-on
AI Conversation Summaries
Included in add-on
Included in add-on
Included in add-on
Engagement tracking & reporting
Included in add-on
Included in add-on
Included in add-on
Pipelines enhanced CRM
Add-on
Enhanced pipeline management and sales automation:
Pipeline management
Included in add-on
Included in add-on
Included in add-on
Deal records
Included in add-on
Included in add-on
Included in add-on
Account records
Included in add-on
Included in add-on
Included in add-on
Lead scoring
Included in add-on
Included in add-on
Included in add-on
Sales engagement enhanced CRM
Add-on
Includes everything in the pipelines enhanced CRM add-on, as well as additional email and AI capabilities
Automated 1:1 email
Included in add-on
Included in add-on
Included in add-on
Win probability
Included in add-on
Included in add-on
Included in add-on
Users
Add-on
Additional users
Additional users
Additional users
WhatsApp lines
Add-on
Additional lines
Additional lines
Additional lines
Top features
Multi-step marketing automation
Cross-channel marketing
Email sends
15x contact limit
12x contact limit
10x contact limit
Users
5
3
1
Segmentation
Premium
Advanced
Standard
Conditional content
Predictive sending
Generative AI
Business Goals
200 active goals
200 active goals
25 active goals
Advanced contact management
Single sign-on (SSO)
Enhanced CRM
Add-on
Boost our CRM with two add-ons: Pipelines and sales engagement
Available add-on
Available add-on
Available add-on
Active Intelligence (AI)
Active Intelligence workspace and sidebar
Unlimited access
Unlimited access
Limited access
AI-powered automation builder
AI content generation
AI image generation
Predictive sending
AI brand kit
5 brand kits
5 brand kits
5 brand kits
AI campaign calendar
Account & industry-based send times
Account & industry-based send times
Account & industry-based send times
AI campaign builder
AI campaign follow-up
Spam check
Site tracking
Link tracking
BotSense
AI-suggested segments
Suggested actions
Lead scoring
Included in Pipelines add-on
Included in Pipelines add-on
Included in Pipelines add-on
Win probability
Included in Sales Engagement add-on
Included in Sales Engagement add-on
Included in Sales Engagement add-on
AI Activities
Add-on
Supercharge your workflows with AI-driven automation and intelligence.
AI translations
Available add-on
Available add-on
Available add-on
AI actions
Available add-on
Available add-on
Available add-on
Automation
Multi-step marketing automation
Automation actions
Unlimited actions
Unlimited actions
Unlimited actions
AI-powered automation builder
Multiple triggers
Cross-channel marketing
Email automation
Sales automation
Ecommerce automation
A/B testing
Email & automation
Email & automation
Email only
Automations map
Activity feed
900+ automation recipes
SMS
Add-on
Extend your campaigns with SMS marketing automation
Opt-in management & consent tools
Included in add-on
Included in add-on
Included in add-on
Personalized broadcast campaigns
(EE. UU. y RU)
MMS solo disponible en EE. UU.
Included in add-on
Included in add-on
Included in add-on
Automated SMS sends & reply triggers
Included in add-on
Included in add-on
Included in add-on
Engagement tracking & reporting
Included in add-on
Included in add-on
Included in add-on
Campaigns
Email sends
15x contact limit
12x contact limit
10x contact limit
Email campaigns & newsletters
Scheduled, RSS-triggered, & date-based campaigns
Drag & drop email designer
Plain text & HTML editors
250+ pre-built templates
A/B testing
Content manager
Dynamic content
AI content generation
AI image generation
Conditional content
Predictive content
Predictive sending
AI brand kit
5 brand kits
5 brand kits
5 brand kits
AI campaigns calendar
Account & industry-based send times
Account & industry-based send times
Account & industry-based send times
AI campaign builder
AI campaign follow-up
Spam check
Inbox preview & testing
Unlimited
5 per month
5 per month
Gmail & Outlook integrations
Autoresponder & reply templates
CRM
Contact profiles
Custom fields
Lists
Tags
Premium CRM integrations
Salesforce, Microsoft Dynamics, & more
Pipelines enhanced CRM
Add-on
Enhanced pipeline management and sales automation:
Pipeline management
Included in add-on
Included in add-on
Included in add-on
Deal records
Included in add-on
Included in add-on
Included in add-on
Account records
Included in add-on
Included in add-on
Included in add-on
Lead scoring
Included in add-on
Included in add-on
Included in add-on
Sales engagement enhanced CRM
Add-on
Includes everything in the pipelines enhanced CRM add-on, as well as additional email and AI capabilities:
Automated 1:1 email
Included in add-on
Included in add-on
Included in add-on
Win probability
Included in add-on
Included in add-on
Included in add-on
Analytics & reporting
Business Goals
200 active goals
200 active goals
25 active goals
Site tracking
Link tracking
Attribution tracking
Conversion tracking
Custom event tracking
Jump to
Automation reporting
Contact & subscriber reporting
Campaign reporting
Sales Reporting
Revenue reporting
Ecommerce reporting
BotSense
Custom reporting
Add-on
Get valuable insights into your customers to help you make better business decisions.
Included in plan
Available add-on
Available add-on
Channels
Email
Forms
Landing pages
Site messages
Websites
WordPress, Squarespace, Wix & more
Push notification
Via integration
Prospecting & retargeting ads
Google, Facebook, & LinkedIn
SMS
Add-on
Extend your campaigns with SMS marketing automation
Opt-in management & consent tools
Included in add-on
Included in add-on
Included in add-on
Personalized broadcast campaigns
(EUA e Reino Unido)
MMS disponível apenas nos EUA
Included in add-on
Included in add-on
Included in add-on
Automated SMS sends & reply triggers
Included in add-on
Included in add-on
Included in add-on
Engagement tracking & reporting
Included in add-on
Included in add-on
Included in add-on
Transactional email
Add-on
Reliably send password reset emails, notifications, confirmations, and more
Available add-on
Available add-on
Available add-on
Segmentation & personalization
Segmentation
Premium
Advanced
Standard
Saved segments
AI-suggested segments
Custom fields
Custom objects
Personalization fields
Dynamic content
Conditional content
Suggested actions
Top WhatsApp features
Users
8
5
3
WhatsApp lines
Up to 5 lines
Up to 5 lines
Up to 2 lines
Outbound WhatsApp templated messages
Pre-paid monthly recurring credits
Pre-paid monthly recurring credits
Pre-paid monthly recurring credits
WhatsApp messages
100x contact limit
50x contact limit
25x contact limit
Shared team inbox
Broadcast messaging
Flows
Connected flows
Advanced flow steps
Team assignments
Meta conversions
Contact scoring
Shared team inbox
Contact management
Assignment rules
Labels and notes
Inbox filters and views
Quick responses
Automated satisfaction survey (CSAT)
Team performance reports
Up to 8 users included
Up to 5 users included
Up to 3 users included
Team assignments
Automations and flows
Broadcast messaging
Campaign analytics
Chatbots
Automated campaigns (flows)
API flow actions
Update contact flow actions
Conditional flow actions
Go to flow actions
Team assignment flow actions
Meta conversion flow actions
Channels
Forms
Landing pages
Ecommerce
Standard ecommerce integrations
Shopify, Square, & WooCommerce
Premium ecommerce integrations
BigCommerce, Magento, & Shopify Plus
Abandoned cart
Product catalog & blocks
Coupons
Recurring payments
Integrations
Claude & ChatGPT (via MCP)
900+ integrations
Gmail & Outlook
Zapier
Google, Facebook, & LinkedIn ads
Calendly & Eventbrite
PayPal & Stripe
Slack
Docusign
Standard ecommerce integrations
Shopify, WooCommerce, Square
Premium ecommerce integrations
BigCommerce, Magento, & Shopify Plus
Standard CRM integrations
Freshsales, Pipedrive, Zoho, & more
Premium CRM integrations
Salesforce, Microsoft Dynamics, & more
Zendesk
API & webhooks
Platform
Users
5
3
1
Custom user permissions
Custom mailserver domain
Custom account domain
Custom branded forms
Custom branded landing pages
Label management page
Database sync
Single sign-on (SSO)
HIPAA support
ActiveCampaign mobile app
Service & support
Guides & tutorials
Community access
Email & chat support
Priority
Priority
Basic
Onboarding & migration support
Priority
Priority
Basic
Dedicated account team
Uptime SLA
Add-ons
Enhanced CRM
Add-on
Boost our CRM with two add-ons: Pipelines and sales engagement
Included in add-on
Included in add-on
Included in add-on
Pipelines enhanced CRM
Add-on
Enhanced pipeline management and sales automation:
Pipeline management
Included in add-on
Included in add-on
Included in add-on
Deal records
Included in add-on
Included in add-on
Included in add-on
Account records
Included in add-on
Included in add-on
Included in add-on
Lead scoring
Included in add-on
Included in add-on
Included in add-on
Sales engagement enhanced CRM
Add-on
Includes everything in the pipelines enhanced CRM add-on, as well as additional email and AI capabilities:
1:1 email
Included in add-on
Included in add-on
Included in add-on
Win probability
Included in add-on
Included in add-on
Included in add-on
SMS
Add-on
Extend your campaigns with SMS marketing automation
Opt-in management & consent tools
Included in add-on
Included in add-on
Included in add-on
Inbox & 2-Way Messaging
Included in add-on
Included in add-on
Included in add-on
Personalized broadcast campaigns
(EUA e Reino Unido)
MMS disponível apenas nos EUA
Included in add-on
Included in add-on
Included in add-on
Automated SMS sends & reply triggers
Included in add-on
Included in add-on
Included in add-on
AI Reply Suggestions
Included in add-on
Included in add-on
Included in add-on
AI Conversation Summaries
Included in add-on
Included in add-on
Included in add-on
Engagement tracking & reporting
Included in add-on
Included in add-on
Included in add-on
Transactional email
Add-on
Reliably send password reset emails, notifications, confirmations, and more
Available add-on
Available add-on
Available add-on
Custom reporting
Add-on
Get valuable insights into your customers to help you make better business decisions.
Included in plan
Available add-on
Available add-on
Users
Add-on
Additional users
Additional users
Additional users
WhatsApp lines
Add-on
Additional lines
Additional lines
Additional lines
Calculate how many WhatsApp credits you’ll need
Get an estimate based on how many templated outbound messages you plan to send.
Can’t find the answer you’re looking for?
Our Sales team is standing by to help. Get in touch and we’ll be happy to assist you.
Free services to help every growing business
No matter what plan you choose, our services are designed to help you get the most out of your investment — so you can focus on running your business.
- ActiveTraining
- Video tutorials
- Contact migration
- Chat and ticket support
- Customer enablement workshops
- Knowledge base & help guides
Frequently asked questions
Discover answers to some of the most-asked questions about our platform.
What happens if my contact list grows beyond my current plan’s limit—will I be penalized or locked out of features?
If your contact list grows beyond your current plan’s limit, ActiveCampaign makes it easy to upgrade to the next contact band or plan without penalties or losing access to features. You’ll never be locked out of your account or forced to pay unexpected fees—your investment simply scales as your business and opportunities expand.
Are there any setup costs or hidden fees when starting with ActiveCampaign?
There are no setup costs or hidden fees when you start with ActiveCampaign. Every plan includes core features and support to help you launch quickly and confidently. You can get started on a trial plan right away, and move to a contract.
How does ActiveCampaign help ensure you only pay for what you actually use, rather than bundling in unnecessary extras?
ActiveCampaign’s modular approach means you choose the plan and add-ons that fit your current needs, without being forced into bundles or paying for features you don’t use. As your business grows, you can add channels or advanced capabilities, ensuring your investment always matches your goals and usage.
