WhatsApp Messaging Credit Calculator

In general, certain WhatsApp messaging activities incur fees. For these messages, you can purchase pre-paid message credits. Meta determines the types of messages and messaging activities that incur charges and are subject to adjustment by Meta from time to time. The number of credits required to send a message depends on the recipient’s location and the type of message you send.

Inbound:

Inbound WhatsApp messages you receive from a contact do not require message credits, nor do free-form responses to inbound messages if sent within 24 hours of receiving an inbound message.

Outbound:

You can use pre-paid message credits to send outbound WhatsApp templated messages in a given month. The number of credits available to you resets at the beginning of each month. Unused credits expire and do not roll over to the next month.

For more details on which WhatsApp messages incur charges (and therefore require messaging credits within the ActiveCampaign WhatsApp Messaging service), please see Meta’s Pricing on the WhatsApp Business Platform documentation.

A WhatsApp template is a pre-made message that you can use to communicate with customers over WhatsApp. Templates are required to start a conversation with a customer who hasn’t written to you in the last 24 hours (or ever). The types of messages you can send with templates include promotions, reminders, updates, order confirmations, and more. There are three categories of WhatsApp templates: marketing, utility, and authentication.

There are three types of messages that require credits to send:

Marketing messages: Marketing messages include promotional offers, product announcements, and other content designed to increase awareness and engagement of your brand. Note that it is currently not possible to send WhatsApp marketing templates to customers with a United States phone number.

Utility messages: Utility messages are more transactional and include account and order updates, alerts, confirmations, and the like.

Authentication messages: Authentication messages include multi-factor authentication and one-time password codes.

Please note that if Meta makes changes to its pricing model, this may impact your credit pricing. If this happens, we will seek to update this calculator and our companion help article quickly to reflect those changes. However, you will still be responsible for charges you incur as a result of Meta’s revised pricing (even if Meta’s pricing changes are implemented and effective before this calculator and documentation can be updated to reflect these changes).