- Platform
- Sales Routing
Get the right deals to the right reps
Automate your sales routing and save hours every week. Make sure every deal is set up for success to maximize your revenue.
Keep your team organized and close more deals
When you can clearly break each opportunity down into manageable tasks, everyone can do what they do best. ActiveCampaign makes it easy to assign tasks to individual salespeople, either manually or using automations.
Improve productivity, accountability, and project management–all while saving time and money along the way.
Supercharge your collaboration
Our platform is designed to make it easier for teams to streamline their workflow, connect with customers, and close deals.
Add & assign tasks
Clearly define roles and divide up complex projects into simple deliverables.
Notification emails
Notify your sales team when it’s time to follow up. Add notifications from within sales automations and nurture campaigns.
Slack messages
Use our Slack integration to send and automate messages to individuals, channels, or groups.
Note creation
Take notes directly within each deal and contact record, so that your whole sales team is on the same page.
Support your team with automated deal updates
Never miss a thing and make sure everyone is aligned. Automations make sure you get the most out of our sales and CRM tools.
Automate 1:1 outreach
Use our 1:1 email capabilities to scale personal emails across key touchpoints.
Update your pipelines
Automatically move prospects to the next stage in your CRM when they complete actions like clicking a link or replying to an email.
Mark as won or lost
Sync deal outcomes across your team. Keep track of wins and losses and attribute conversions to individual reps.
Trigger automations with task completions
Just won a deal? Send the new customer a personalized welcome email nurture.
Always know who owns which lead
Relationships matter to your customers. Our automated sales routing helps you build consistent journeys with the same reps, adapt your approach based on your team’s capacity, and set up 1:1 engagement nurtures.
With ActiveCampaign, you always know which sales rep owns the relationship with each contact–helping you build a more accountable and customer-first way of doing business.
CRM
Manage your leads in one place with our fully-featured CRM tool. Track your prospects from the first interaction all the way through to closing the deal.
AI-powered Automation Builder
Drag and drop actions together to create your ideal automated workflow. Or set out what you want to achieve in plain-language prompts and AI will do it for you.
Win Probability
Optimize your marketing and sales efforts by predicting which deals are most likely to close. Our win probability feature uses AI to analyze every deal and give them a score based on relevant metrics.
Lead Scoring
Assign a point-based score to each individual contact and set which actions or behaviors add or deduct points. Focus your efforts on the highest-value leads.