Email Campaign Social Share Incentive Automation Recipe
Reward your contacts for sharing your email campaign on social media with this automation. When a contact shares your campaign, automatically send them an email coupon or other offer.
When you reward contacts for sharing an email campaign on social media, it:
- Encourages contacts to spread the word about your business
- Gives you an opportunity to grow your audience
- Helps you convert more contacts to customers
To encourage contacts to share a specific campaign on social media, add a call-to-action (CTA) for social sharing to the bottom of the email. Make it clear that your contacts will be rewarded for sharing the email on social media with an exclusive offer, discount, or gift.
Email coupons make great email social share incentives. Emails with coupons see a:
- 14% higher open rate
- 34% higher unique click rate
- 27% higher transaction completion rate
Here's how the email campaign social share incentive automation recipe works:
1. The automation is triggered when a contact shares one of your email campaigns on social media.
2. The automation sends the contact an email thanking them for sharing your campaign. This email should include the email coupon or other promised incentive for sharing the campaign.
3. The automation ends.
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