Bonjoro video: Rekindle gone-cold sales leads with a personal video


Think cold leads are no good after a few months of chasing? Think again!

This recipe lets you send personalised follow-up videos to gone-cold leads to spark them back into life and get them to finally convert with your product.
In this automation, whenever a prospect is tagged with a "gone cold" tag in your ActiveCampaign account, it will trigger a Bonjoro task for you to record them a follow-up video. In this recipe, we have used the example of a tag for leads who have been inactive for 60 days. If you track gone-cold leads in a different way, adjust this trigger accordingly.

Use your personal video to spark your cold lead back into life, by sending something that really stands out in their inbox vs. all of the other follow-ups they are getting.

You can add a call to action on your Bonjoro video to drive the next step from your cold-lead; something like booking a catch-up call, visiting your reviews page, or reviewing the original proposal you sent.

Here's a great case study about a Bonjoro customer that landed $16,400 in additional sales in 4 weeks from gone-cold leads:

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