Bonjoro video: Reduce demo “no-shows” by sending a personal video before the event


You know that thing where a prospect books a demo with you, then they go AWOL on the day?

This recipe puts an end to demo no-shows, by letting you send personal videos to prospects before your meeting.

In this automation, whenever a prospect is tagged with a "demo booked" tag in your ActiveCampaign account, or they complete your demo booking form, it will trigger a Bonjoro task for you to record them an introduction video. If you track demos in a different way, adjust this trigger accordingly.

Use your video to thank them for booking, introduce yourself properly, and recap the value your prospect will get from showing up to your demo.

You can add a call to action on your Bonjoro video to give your prospect confidence in the process; link to a demo agenda, or even link to a relevant case study, so they know you won't be wasting their time.

Here's a great example video from a company who reduced their demo no-show rate by over 20% with this recipe:

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