Turn initial interest into closed contracts

Automate consistent, personalized follow-ups across every stage of the journey. Effortlessly engage with new prospects, nurture ongoing relationships, and track every deal from the first showing to the final closing.

Designed to make sure your foundation is solid—and nothing falls through the cracks

See how ActiveCampaign users are automating follow-ups, tracking every deal, and building an engaged pipeline of clients.

  • I was looking for a comprehensive platform that we could leverage as both an email marketing platform CRM, and that had a lot of key integrations. I’d worked with ActiveCampaign before and had a great experience, so I knew it was the best platform to choose.
    Vaultra Storage
  • We’re trending up about 50% year-over-year in the business that we’re doing, and ActiveCampaign is a huge part of that. It’s the way we communicate with people.
    Tampa School of Real Estate
  • I use the CRM plan to organize my real estate business and clientele & it helps my business be very efficient. I love how simple the system is to use and how you can customize for your business exactly how you want.
    Erriel M., Realtor, G2 Review

Your toolkit for driving real estate sales

Streamline your sales flow and get more done every day.  Whether you’re a solo realtor growing your practice or a team honing their process, get powerful automations that help you save time, boost sales, and build relationships.

  • Track every relationship and deal status

    Add essential information for every client in your CRM and easily manage your pipeline from the first outreach all the way to signing the contract.

  • Send the right message on the right channel

    Manage your client communications from one system. Use data from your CRM to create personalized emails that deliver relevant news and listings to warm leads. Reduce no-shows with SMS automations by sending viewing confirmations and reminders.

  • Build tailored buyer journeys

    Use our split and conditional actions to create branching automation paths based on your clients’ preferences and decisions. Automation handles the heavy lifting, so you can focus on building the relationship.

  • Align your team and streamline your workflow

    Get the right leads to the right reps automatically. Organize your tasks, add notes to your deals, and share recordings, documentation, and offer details to keep everything in one place.

CRM

A homebase for every lead

Route new buyer or seller leads to the right agent instantly and keep your entire team synced with real-time updates. Prioritize your hottest opportunities with automatic lead scoring, and secure more closings when everyone has the latest client details at their fingertips.

SMS MARKETING

Send instant updates to keep every client in-the-know

Reach leads and clients quickly with time-sensitive updates. Easily automate an SMS strategy that's personalized and compliant. Send showing confirmations, reminders, or new property listings directly to their phone, making sure that everyone has the information they need when they need it.

ACTIVE INTELLIGENCE: AUTOMATIONS

Build sophisticated automations with simple prompts

Whether this is your first time building an automation or your 500th, ActiveCampaign helps you get started in seconds. Now you can skip the manual work of building complex automations. Simply type out your goals, and Active Intelligence creates an automation for you. Easily edit the results as much as you like, then set it live.

Power Bespoke increased referral sales by 30%

Leading UK-based real estate agency Power Bespoke uses automations with wait conditions to find the perfect email cadence and engage more customers.

30 %
Increase in client referrals
Perry Power, CEO and Founder of Power Bespoke
I have really high standards and it’s nice to know that I can put those high standards in ActiveCampaign.

Helpful resources for every step of your strategy

Guides and deep dives to help you tackle your biggest marketing challenges.

Connect all your essential tools

Use intelligent marketing automation to streamline the real estate journey–from viewings to closing.

FAQs

Frequently asked questions

  • Can I customize the design of the emails to fit my brand?

    You can add your branding to all your email campaigns to create a customized, professional look. Even better, ActiveCampaign has AI Brand Kit, which lets you import colors, fonts, and logos from your website to generate on-brand email templates, content, and images. Learn more about AI Brand Kit in our Help Center. 

  • Can ActiveCampaign help me schedule viewings?

    ActiveCampaign integrates with many of the most popular scheduling tools, including Calendly, Acuity, Calender Hero, and more. You can embed these scheduling tools into your automations to make it easy for clients to book viewings, meetings, and discovery calls. You can also set up automations to send out reminder emails or texts in order to reduce no-shows. 

  • How do I make sure my automated marketing emails don’t get marked as spam?

    ActiveCampaign leads the industry in email deliverability rates. We have built-in tools that make sure your emails don’t get marked as spam, including protecting your sender reputation and ensuring that any changes in sending patterns—like one-off bulk campaigns—get special treatment and avoid being flagged. 

    You don’t have to navigate all the ins-and-outs of email marketing alone. During onboarding, our team will walk you through everything you need to know, from authentication protocols to pre-warmed dedicated IPs. 

    In the meantime, read more about ActiveCampaign’s email deliverability. 

  • Can I give my team access to ActiveCampaign?

    Yes, you can set up permissions that give additional users access to ActiveCampaign. You can learn more about granting access to additional users in our Help Center

  • Does ActiveCampaign have a CRM that can help me track leads?

    Yes, ActiveCampaign has a powerful and flexible CRM that helps you track each prospect through the entire sales funnel. By integrating ActiveCampaign with your website, social media apps, and platforms like Zillow, you can learn more about each contact and personalize every interaction, ensuring the right message reaches the right person at the right time.

  • Does ActiveCampaign have existing automations I can use or do I have to start from scratch?

    ActiveCampaign has hundreds of pre-built templates for automations (called recipes) that you can use to launch faster. You can find recipes tailored for use cases and ones made specifically for real estate, ranging from an automation for engaging with prospective homebuyers to an automation that reminds leads about scheduled showings. You can also create your own automation instantly with a simple prompt. Just describe your goals and Active Intelligence will build it for you. 

Ready to take ActiveCampaign for a spin?

Try it free for 14 days.

Free 14-day trial with email sign-up
Join thousands of customers. No credit card needed. Instant setup.