An email workflow is a series of automated emails that are triggered by specific actions or behavior. Marketers use email workflows to cut down on the repetitive work of sending a high number of emails – and to follow up in situations where they otherwise wouldn't be able to.
Email workflows are used in many situations such as onboarding, transactional messages, event follow up, and lead nurturing.
What is a marketing automation workflow?
How do I create an email workflow?
How do you automate emails?
After John looked at the pet center's page about dog care, he received an email promoting dog grooming services.
Ready to get started?
Try it free. No credit card required. Instant set-up.