- Compare
- ActiveCampaign vs. Klaviyo
ActiveCampaign vs. Klaviyo
Create impactful email campaigns with 250+ ready-to-go templates and easy segmentation. Drive growth with our CRM and connect globally using SMS marketing automation for personalized customer engagement.
Predictive omnichannel automation
Ecommerce & email only automation
Send more emails
There aren’t any hard limits with ActiveCampaign. Our email sends scale up with your contact list, so you can keep up the same sending frequency as you grow your business.
Automations that adapt to customer behavior
ActiveCampaign's conditional wait and dynamic routing offer advanced branching. Get more control over your store’s automated campaigns, targeting, and responses to customer actions.
True omnichannel connectivity
Unlock your omnichannel potential with ActiveCampaign. Combine email, SMS, social media, and other channels for cohesive campaigns. Monitor customer interactions across platforms to deliver a consistent and impactful marketing strategy.
Full control over your ecommerce campaigns
Effortlessly control your ecommerce promotions and campaigns with our intuitive email designer, customizable landing pages and sign-up forms, and powerful reporting options.
Grow your ecommerce store across all channels
ActiveCampaign automates 1:1 communications across your website, social media, email, and sales interactions.
Set up powerful omnichannel interactions in minutes, with 900+ pre-built automation recipes that ensure every contact gets a personalized experience that’s right for them.
- Multi-step marketing automation
- Email, site, and campaign tracking
- Advanced segmentation
- Dynamic & predictive content
- A/B/C/D/E testing options
- Next best action suggestions
- AI content creation tools
- Predictive sending with AI
- 250+ professional templates
- Drag-and-drop email designer
- Fully-featured enhanced CRM
- Custom objects & data structures
Why choose us over Klaviyo?
Here are three reasons why we’re the top choice for brands looking to automate and grow:
Powerful & adaptable automation flows
Seamlessly automate the entire customer journey while maintaining control over every detail. From finding leads to driving sales, our automation features help you do more and work less with actionable suggestions and predictive automations.
Set out what you want to achieve, and AI will build it for you
Complex logic and smart automations made easy
Set specific goals, like starting or stopping at a certain point
Discover hundreds of pre-built automations
Industry-leading migration & support
We've prioritized ease of use and fast implementation in our platform. Our 1:1 migration sessions, active community, and forum provide all the tools you need to master marketing automation and grow your business.
Discover our 1:1 onboarding and migration services
Connect with ActiveCampaign customers across the globe
Explore help resources
Get the most out of our platform
Reach further on every channel
ActiveCampaign brings all your channels together so you can reach your customers on the ones that resonate best. Merge email, SMS, social media, and more for unified campaigns.
Send emails that convert
Always reach your contacts through mobile devices
Connect with Facebook, Instagram, Google Ads, and more
Personalize for every customer
A great ecommerce strategy starts with a stronger platform
Grow your store, drive repeat sales, and build customer loyalty with our powerful set of features.
![Two professionals in a bright, modern office, both looking at a laptop.](https://active-campaign.transforms.svdcdn.com/production/general/Goal-and-Conversation-Tracking.png?w=1326&h=1326&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1715599379&s=00c5c11924d6bd41592f3ce93a53a805)
Email marketing that syncs with your CRM
Data aggregated from email campaigns and automation is dynamically synced with our built-in CRM platform.
Effortless lead generation
Build forms directly on your site. Pop-up and inline forms allow you to collect contact info on your site, landing page, or Facebook page—no code required.
Create new landing pages in minutes
Build beautiful landing pages that capture subscriber info and sell your products efficiently. Add PayPal buttons in a few easy steps so customers can make a purchase directly from your page.
Share data, insights, & more
Integrate ActiveCampaign with your favorite ecommerce platform to send automated cart abandonment emails and win-back campaigns. Segment your customers based on information like order size or products bought and target the right users with the right message.
![Two professionals in a bright, modern office, both looking at a laptop.](https://active-campaign.transforms.svdcdn.com/production/general/Goal-and-Conversation-Tracking.png?w=1326&h=1326&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1715599379&s=00c5c11924d6bd41592f3ce93a53a805)
Connect all your ecommerce tools to ActiveCampaign
Use real-time customer and purchase data from your storefront to trigger automations, personalize outreach, and drive business results.
We’ve got more integrations
With over 900 native integrations available in our app marketplace, ActiveCampaign gives you better control over the tools you already know and love.
Ready to take ActiveCampaign for a spin?
Try it free for 14 days.