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ActiveCampaign vs. Klaviyo

No ecommerce business is the same, use a platform that can truly customize your customer experiences.

Break away from the one-size-fits-all approach. Leverage marketing automation that connects you with customers across their entire purchase journey.


Plan Type:






Setup Cost:


  • Email Marketing
  • Advanced Automation
  • Advanced Segmentation
  • International SMS Marketing
  • 1-on-1 Training
  • Free migration
per month


Plan Type:






Setup Cost:


  • Email Marketing
  • Standard Automation
per month

Designed for your specific business needs

  • Personalize post-purchase follow up with advanced segmentation
  • Automate abandoned cart emails to recover revenue
  • Free support, implementation, and migration on a platform that makes sense
  • Support from a vast community of international users
  • Create impactful, data-driven campaigns
  • Track your highest spending customers with an easy-to-use sales CRM tool

Don’t sacrifice superior customer experiences for basic automations.

What if you could target people based on what they do on your website? Or what products they view? What if you could design your customer experiences how you need them to be? ActiveCampaign automations let you segment with tags, lists, and custom fields in sophisticated, branching workflows so you can show people what they want to see — and what they'll likely buy. Klaviyo can offer simple autoresponder and time-based automations, but those aren’t enough to give your customers tailored, personalized experiences.

Marketing automation for the successful ecommerce brands.

Powerful features, minus the headaches.




Marketing Automation

Contact Tagging

Tags let you group, sort, send, and automate. They’re like attaching sticky a sticky note to your contacts.

Powerful Segmentation

Use lists and custom fields to group your customers—then send them content based on their interests and lifecycle stage.

Contact Scoring

Track engagement so you can reach out precisely when each prospect is ready to buy.

Multi-Step Automations

Send emails based on different customer actions or events, without lifting a finger.

If/Else Conditions

Send customers down an automation path if they meet certain conditions, or not.

Start/Stop and Automation

Use automations to send contacts into another automation workflow without manually updates.

Sophisticated Triggers

Field updates, dismisses site message, abandoned cart, and more will enter a contact into an automation.

Dynamic Automations

Use multiple goals and go-to actions to create flexible workflows and send each contact down a unique path.

Automation Map

See how your automations connect to each other, so you can easily update your marketing, adjust your strategy, and map out new automations.

Automation Recipes

Pre-built automations to help you get started building common workflows.

Automation Split Testing

Use If/then logic to give customized experiences without creating dozens of automations.

Landing Pages

Publish an unlimited number of on-brand, high-converting landing pages.

Website Forms

Use the form builder to easily collect customer data and improve your campaigns.

SMS Automation

Send a text message to contacts within an automation using powerful integration partners

Site & Event Tracking

Customized Stack & Scalability

Build customized stacks for your business, allowing your features to scale with you, not against.

Email Marketing

Drag & Drop Email Designer

Dedicated Email Deliverability Team

A real human will check your first few emails and be sure they’re compliant before sending

Email Templates

Conditional Content

Put different messages in front of different people based on specific rules.

Split Testing

A/B test campaigns to learn what content works best.

Sales Automation

Flexible Sales CRM

Give customers a personalized experience across their entire lifecycle.

Mobile CRM

See how campaigns are performing on the go with an easy-to-use mobile app.

Pipeline Management

Track customers using different categories/buckets.


Clearly manage your buyers from start to finish.

Deal Creation & Management

Automatically create or update customer deals based on behaviors — or lack thereof.

Task Management

Loop in team members to call, email, or otherwise manage a customer deal.

Lead Scoring

Assign scores to each customer deal as they interact with your site, emails, etc. and understand how likely they are to purchase.

Win Probability

Machine learning generates a percentage field on each deal, telling you how likely that deal is to be won.


Facebook Custom Audiences

Conversations Inbox & Live Chat

Conversations Mobile App

International SMS Marketing

Subscribe your contacts by SMS when they send a keyword to a phone number. (Klaviyo does not support SMS outside the U.S.)


Free Onboarding & Migration

Chat & Email Support

Free, High-Quality Training

Want to Give ActiveCampaign a Try?

Try ActiveCampaign for free

Instant set-up. No credit card required.

Better ecommerce marketing starts with a better platform

Just like Klaviyo, you can connect customer data from Shopify, BigCommerce, and WooCommerce. Unlike Klaviyo, you can take that data a step further and give customers the experience they desire.

See automations at a glance

Build, edit, and analyze automations at a glance. The drag-and-drop automation builder lets you create sophisticated workflows for every part of your business.

Flexible, integrated CRM

Keep track of customers across any part of their journey — in the same place as your marketing automation.

Cross-channel messaging

Use email marketing, SMS marketing, and site messages to reach your contacts where they are and create personal interactions across their entire lifecycle.

Site messaging

Create targeted site messages using the information you have in ActiveCampaign or your ecommerce store, so you can send messages to customers the moment they're most likely to buy.

Sales automation

Automate your sales management. See your sales processes at a glance with a fully functional CRM. Track more than clicks and open – see your sales.

Lead scoring

Find your most loyal customers. Automatically update lead scores and use them to follow up with the perfect offer at the perfect moment.


Build forms directly on your site. Popups and inline forms let you collect contact info on your site, landing page, or Facebook page – no code required.

Landing pages

Create beautiful landing pages that capture subscriber info and sell your products for you. Add Paypal buttons in a few easy steps so customers can make a purchase directly from your pages.

We’ll move you from Klaviyo for free

You never need to worry about getting started. We’ll get you up and running fast.

When you get  free migration , we import:

  • Your lists, contacts, custom fields, and tags
  • Your automation workflows
  • Your opt-in forms
  • Your email templates

Want to Give ActiveCampaign a Try?

Try ActiveCampaign for free

Instant set-up. No credit card required.