ActiveCampaign vs. Klaviyo

Create impactful email campaigns with 250+ ready-to-go templates and easy segmentation. Drive growth with our CRM and connect globally using SMS marketing automation for personalized customer engagement.

4.5 rating out of 5 stars
10,500+ reviews
Free 14-day trial with email sign-up
Join over 150k customers. No credit card needed. Instant setup.
ActiveCampaign Plus
$49 USD
Per month–paid annually
Predictive omnichannel automation
Klaviyo Email
$45 USD
Per month–paid monthly
Ecommerce & email only automation

Send more emails

There aren’t any hard limits with ActiveCampaign. Our email sends scale up with your contact list, so you can keep up the same sending frequency as you grow your business.

10 x contacts
ActiveCampaign monthly email sends
15K
Klaviyo monthly email sends

Automations that adapt to customer behavior

ActiveCampaign's conditional wait and dynamic routing offer advanced branching. Get more control over your store’s automated campaigns, targeting, and responses to customer actions.

ActiveCampaign
Klaviyo
Marketing automation
Email automation
Ecommerce automation
Lead scoring
Split automations
Abandoned cart emails
Predictive content
Conditional content

True omnichannel connectivity

Unlock your omnichannel potential with ActiveCampaign. Combine email, SMS, social media, and other channels for cohesive campaigns. Monitor customer interactions across platforms to deliver a consistent and impactful marketing strategy.

ActiveCampaign
Klaviyo
Email
SMS
Website
Google Ads
Facebook Custom Audiences
Facebook Lead Ads
Site messages

Full control over your ecommerce campaigns

Effortlessly control your ecommerce promotions and campaigns with our intuitive email designer, customizable landing pages and sign-up forms, and powerful reporting options.

ActiveCampaign
Klaviyo
Content manager
Templates
Product block
Product catalog
Automation reports
Campaign reports
Store performance
Marketing revenue reports

Grow your ecommerce store across all channels

ActiveCampaign automates 1:1 communications across your website, social media, email, and sales interactions. 

Set up powerful omnichannel interactions in minutes, with 900+ pre-built automation recipes that ensure every contact gets a personalized experience that’s right for them.

  • Multi-step marketing automation
  • Email, site, and campaign tracking
  • Advanced segmentation
  • Dynamic & predictive content
  • A/B/C/D/E testing options
  • Next best action suggestions
  • AI content creation tools
  • Predictive sending with AI
  • 250+ professional templates
  • Drag-and-drop email designer
  • Fully-featured enhanced CRM
  • Custom objects & data structures

Why choose us over Klaviyo?

Here are three reasons why we’re the top choice for brands looking to automate and grow:

A great ecommerce strategy starts with a stronger platform

Grow your store, drive repeat sales, and build customer loyalty with our powerful set of features.

Two professionals in a bright, modern office, both looking at a laptop.
  • Email marketing that syncs with your CRM

    Data aggregated from email campaigns and automation is dynamically synced with our built-in CRM platform.

  • Effortless lead generation

    Build forms directly on your site. Pop-up and inline forms allow you to collect contact info on your site, landing page, or Facebook page—no code required.

  • Create new landing pages in minutes

    Build beautiful landing pages that capture subscriber info and sell your products efficiently. Add PayPal buttons in a few easy steps so customers can make a purchase directly from your page.

  • Share data, insights, & more

    Integrate ActiveCampaign with your favorite ecommerce platform to send automated cart abandonment emails and win-back campaigns. Segment your customers based on information like order size or products bought and target the right users with the right message.

Connect all your ecommerce tools to ActiveCampaign

Use real-time customer and purchase data from your storefront to trigger automations, personalize outreach, and drive business results.

We’ve got more integrations

With over 900 native integrations available in our app marketplace, ActiveCampaign gives you better control over the tools you already know and love.

900 +
ActiveCampaign integrations
350 +
Klaviyo integrations

Ready to take ActiveCampaign for a spin?

Try it free for 14 days.

Free 14-day trial with email sign-up
Join over 150k customers. No credit card needed. Instant setup.