MailPoet is an email and newsletter plugin for WordPress that allows businesses to create and send emails from their WordPress dashboard. It simplifies email marketing by integrating it directly into a platform that many businesses already use.
However, other email marketing platforms may offer more comprehensive features, advanced analytics, or superior customer support, making them potentially more suitable for your specific needs.
Here are the five best MailPoet alternatives:
- ActiveCampaign
- Constant Contact
- Mailchimp
- Brevo (formerly SendinBlue)
- AWeber
ActiveCampaign – Best for advanced automation capabilities
ActiveCampaign is a powerful email marketing and automation platform that offers advanced automation capabilities, making it an excellent alternative to MailPoet for users seeking more robust automation features.
Some of the strengths of ActiveCampaign include:
- Intuitive and user-friendly interface: ActiveCampaign provides a visual automation builder that allows you to create complex workflows with ease. Whether you’re a beginner or an experienced marketer, ActiveCampaign’s interface makes it simple to set up personalized and targeted email campaigns.
- Extensive automation options: ActiveCampaign offers a wide range of automation features, including behavioral triggers, conditional branching, and dynamic content, allowing you to create highly personalized and engaging email sequences. These advanced capabilities enable you to deliver the right message to the right audience at the right time, maximizing the effectiveness of your email marketing efforts.
- Impressive integration capabilities: ActiveCampaign seamlessly integrates with various third-party applications and services, such as CRM systems, e-commerce platforms, and lead generation tools. This integration flexibility enables you to streamline your workflows, sync customer data, and enhance your overall marketing strategy.
| Category | ActiveCampaign | MailPoet |
| Best Feature | Extensive automation options | Simplified email marketing plugin |
| Pros | 1. Intuitive and user-friendly interface 2. Advanced automation features 3. Excellent integration capabilities | 1. Easy setup and use 2. Built specifically for WordPress 3. Basic automation features |
| Cons | 1. Higher pricing tiers can be expensive for small businesses 2. Steeper learning curve for beginners | 1. Limited automation capabilities 2. Lack of advanced features 3. Limited integration options |
| Entry Price | $49/month for Marketing teams $19/month for Sales CRM See up-to-date pricing details here | Starts at $9/month billed annually See up-to-date pricing details here |
| Free Trial | Yes | Yes |
Constant Contact
Constant Contact is a versatile email marketing platform that offers event management features, making it a great alternative to MailPoet for users looking to streamline their event promotions and registrations.
Some of Constant Contact’s strengths include:
- A comprehensive event management toolkit: Constant Contact allows you to create professional event invitations, send event reminders, and manage RSVPs and registrations all in one place. With Constant Contact, you can easily customize event registration forms, track attendee information, and even sell tickets directly from your emails.
- User-friendly interface: Constant Contact provides a simple and intuitive drag-and-drop editor, making it effortless to design visually appealing event emails without any coding knowledge. Additionally, the software offers a wide range of professional email templates specifically tailored for event promotions, saving you time and effort in creating eye-catching invitations.
- Event tracking and reporting capabilities: Constant Contact provides real-time data on event registrations, ticket sales, and attendee engagement, allowing you to monitor the success of your events and make data-driven decisions. This valuable insight helps you optimize your event marketing strategies and improve future event planning.
| Category | Constant Contact | MailPoet |
| Best Feature | Comprehensive event management toolkit | Simplified email marketing plugin |
| Pros | 1. User-friendly interface 2. Professional event email templates 3. Real-time event tracking and reporting | 1. Easy setup and use 2. Built specifically for WordPress 3. Basic event management features |
| Cons | 1. Limited automation capabilities 2. Higher pricing tiers for advanced features 3. No built-in CRM functionality | 1. Limited event management features 2. Lack of advanced event tracking 3. Limited customization options |
| Entry Price | Starts at $12/month See up-to-date pricing details here | Starts at $9/month billed annually See up-to-date pricing details here |
| Free Trial | Yes | Yes |
Mailchimp
Mailchimp is a popular email marketing platform known for its user-friendly interface, making it a great alternative to MailPoet for users seeking a simple and intuitive experience.
The features that help Mailchimp stand out include:
- Drag-and-drop email builder: This feature allows you to easily create visually appealing and professional-looking emails without any coding knowledge. With a wide range of customizable templates and a user-friendly editor, Mailchimp makes it effortless to design engaging emails that resonate with your audience.
- User-friendly dashboard: Mailchimp provides a clean and organized interface that makes it easy to navigate and access your email campaigns, audience lists, and reports. The intuitive layout and streamlined menu options enable users of all skill levels to quickly and efficiently manage their email marketing activities.
- Powerful integration capabilities: Mailchimp seamlessly integrates with various third-party applications and services, including e-commerce platforms, CRM systems, and social media platforms. This integration flexibility allows you to connect your email marketing efforts with other tools and streamline your workflows, saving you time and effort in managing your marketing ecosystem.
| Category | Mailchimp | MailPoet |
| Best Feature | Drag-and-drop email builder | Simplified email marketing plugin |
| Pros | 1. User-friendly interface 2. Drag-and-drop email builder 3. Extensive integration options | 1. Easy setup and use 2. Built specifically for WordPress 3. Basic customization features |
| Cons | 1. Limited automation capabilities 2. Pricing can become expensive for large lists 3. Limited customer support on lower-tier plans | 1. Limited design options 2. Lack of advanced features 3. No built-in analytics |
| Entry Price | Starts at $13/month See up-to-date pricing details here | Starts at $9/month billed annually See up-to-date pricing details here |
| Free Trial | Yes | Yes |
Brevo (formerly SendinBlue)
Brevo (formerly SendinBlue) is a versatile email marketing platform that offers strong transactional email features, making it an excellent alternative to MailPoet for users looking to enhance their transactional email capabilities.
Features that help Brevo stand out include:
- Robust transactional email API: This API allows you to easily integrate transactional email functionality into your applications, websites, or e-commerce platforms. With Brevo, you can send personalized transactional emails such as order confirmations, shipping notifications, and password resets, ensuring reliable delivery and engagement with your customers.
- Powerful automation capabilities: Brevo offers a user-friendly automation editor that allows you to create complex workflows for transactional emails. You can set up triggers based on user actions or specific events, and automate the sending of personalized emails at the right time. This automation functionality streamlines your transactional email process, saves time, and improves the overall customer experience.
- Impressive deliverability and tracking features: Brevo ensures high deliverability rates for transactional emails, minimizing the chances of your emails being marked as spam. Additionally, Brevo provides detailed reporting and analytics, allowing you to track the performance of your transactional emails, monitor open rates, click-through rates, and more.
| Category | Brevo (formerly SendinBlue) | MailPoet |
| Best Feature | Drag-and-drop email builder | Simplified email marketing plugin |
| Pros | 1. Powerful transactional email API 2. User-friendly automation capabilities 3. High deliverability rates and detailed tracking | 1. Easy setup and use 2. Built specifically for WordPress 3. Basic transactional email functionality |
| Cons | 1. Higher pricing tiers can be expensive for small businesses 2. Limited customer support on lower-tier plans 3. Learning curve for advanced features | 1. Limited transaction email features 2. Lack of advanced automation capabilities 3. Limited integration options |
| Entry Price | Starts at $25/month See up-to-date pricing details here | Starts at $9/month billed annually See up-to-date pricing details here |
| Free Trial | Yes | Yes |
AWeber
AWeber is a reliable email marketing platform that offers core strengths tailored for small businesses, making it an excellent alternative to MailPoet.
Some of its key strengths include:
- A user-friendly interface: AWeber provides an intuitive and straightforward platform that is easy to navigate, even for those new to email marketing. Small business owners can quickly get up and running, creating and sending professional-looking emails without any technical expertise.
- Robust automation features: AWeber offers a wide range of automation options, including email sequences, behavior-based triggers, and segmentation, enabling small businesses to deliver targeted and personalized email campaigns. This automation capability helps save time and effort while allowing businesses to nurture and engage with their subscribers effectively.
- Superb customer support and educational resources: Small businesses often need guidance and support, and AWeber provides excellent customer support through email, live chat, and phone. Additionally, AWeber offers an extensive library of educational resources, including webinars, guides, and tutorials, to help small businesses optimize their email marketing strategies.
| Category | AWeber | MailPoet |
| Best Feature | User-friendly interface | Simplified email marketing plugin |
| Pros | 1. User-friendly interface 2. Robust automation features 3. Excellent customer support and educational resources | 1. Easy setup and use 2. Built specifically for WordPress 3. Basic email marketing functionality |
| Cons | 1. Higher pricing tiers can be expensive for growing lists 2. Limited design customization 3. No built-in CRM functionality | 1. Limited features for advanced email marketing 2. Lack of advanced automation capabilities 3. Limited integration options |
| Entry Price | Starts at $12.50/month billed annually See up-to-date pricing details here | Starts at $9/month billed annually See up-to-date pricing details here |
| Free Trial | Yes | Yes |
