ActiveCampaign vs. Mailchimp
Our effortless marketing automation lets you create more powerful automations, integrate with more apps, and elevate your sales outreach with a fully-featured CRM.
Step beyond Mailchimp’s basic automation options and dive deeper into intelligent, predictive marketing.
Effortless & predictive marketing automation
Basic one-step marketing automation
Send more messages
There aren’t any hard limits with ActiveCampaign. Our email sends scale up with your contact list, so you can keep up the same sending frequency as you grow your business.
More powerful multi-step automations
Our conditional wait and dynamic routing modules give you the ability to create more advanced branching and action-based flows.
With ActiveCampaign, you get more control over how your automated campaigns go out, who they go to, and how they respond to your customers’ actions.
Deeper audience management and segmentation
Mailchimp gives you basic ways to organize your contacts. But ActiveCampaign takes your audience management to the next level.
You can tag and sort your contacts in more ways, with account, deal, and custom object fields that help you segment your audience on a granular level and offer true 1:1 automated personalization.
More email design options
ActiveCampaign delivers everything you need to produce flawless, on-brand emails in minutes.
While Mailchimp gives you basic editing tools and 100+ templates, we go far beyond the industry standard with 250+ professional templates and full HTML and plain text editing options–not just limited to existing templates and blocks.
Actionable analytics & reporting
ActiveCampaign customers have more ways to track their ROI and create custom reports.
We help you go above and beyond with omnichannel metrics and behavior tracking, so you can better understand the impact of your campaigns, and how it translates to revenue.
ActiveCampaign is designed for growing businesses
Our platform gives you everything you need to power more meaningful marketing campaigns for every customer.
- Multi-step marketing automation
- Email, site, and campaign tracking
- Advanced segmentation
- Dynamic & predictive content
- A/B/C/D/E testing options
- Next best action suggestions
- AI content creation tools
- Predictive sending with AI
- 250+ professional templates
- Drag-and-drop email designer
- Fully-featured enhanced CRM
- Custom objects & data structures
Hear from a customer who switched from Mailchimp to ActiveCampaign:
How Caffeine Army used personalization to recover 21% of inactive leads
By creating more relevant and meaningful customer experiences, Caffeine Army improved open and engagement rates across their campaigns.
With ActiveCampaign our deliverability and open rates immediately improved. It was pretty much automatic.
Why choose us over Mailchimp?
Here are three key reasons why ActiveCampaign is the top choice for marketers looking to drive results and grow business revenue.
Automations that keep you one step ahead
Seamlessly automate the entire customer journey while maintaining control over every detail. From finding leads to driving sales, our automation features help you do more and work less with actionable suggestions and predictive automations.
Set out what you want to achieve, and AI will build it for you
Complex logic and smart automations made easy
Set specific goals, like starting or stopping at a certain point
Discover hundreds of pre-built automations
Onboarding and migration made easy
We’ve designed our platform to make it easy for anyone to get started. With our 1:1 migration sessions and active community and forum, you’ve got everything you need to master marketing automation and find new ways to grow your business.
Discover our 1:1 onboarding and migration services
Connect with ActiveCampaign customers across the globe
Explore help resources
Get the most out of our platform
Adaptive decision-making with AI & data
It’s not just about collecting data: it’s about leveraging it to find clear ways to improve your marketing and grow your business.
ActiveCampaign helps you gather, analyze, and understand important information about your customers, automatically guiding you towards more effective initiatives and campaigns.
Find out where your wins are coming from
Send your emails when your contacts are most likely to open them
Predict how likely a deal is to close
Personalize for every customer
Still not convinced?
Whether you’re new to omnichannel marketing or looking to switch from Mailchimp, our toolkit gives you more control over your campaigns. We’re just as easy to use, but give you the option to go deeper with personalization options, build more useful automations across your MarTech stack, and improve your deliverability.
More integrations
With over 900 native integrations available in our app marketplace, ActiveCampaign gives you better control over the tools you already know and love.
Stronger deliverability
What good is a stellar email campaign if nobody sees it? Emailtooltester rates ActiveCampaign’s deliverability higher than Mailchimp’s, so you can be sure that more of your contacts will see the emails you send.
