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ActiveCampaign vs. Mailchimp

Get a marketing platform that grows with your business

ActiveCampaign lets you send emails – and automate your marketing. It's the next step for a growing business.


Plan Type:






Setup Cost:


  • Email Marketing
  • Multi-Dimensional Segmentation
  • Powerful Marketing Automation
  • Annual Plan Discount
per month - paid yearly


Plan Type:

Growing Business





Setup Cost


  • Email Marketing
  • Basic Segmentation
  • Restricted Marketing Automation
per month - paid yearly

Designed for small businesses

  • Easy drag-and-drop email builder (plus powerful segmentation)
  • Visual automation builder for branching automations
  • Free support, training, and migration
  • Automate what no one else has time for
4.5 stars on G2 Crowd

What happens when Mailchimp isn't powerful enough to run your business?

What if you need to send the same email with conditional content? What if you want to segment? What if you want to build multiple, connected automations (that are easy to understand because of an intuitive visual builder? Mailchimp can't do those things – but ActiveCampaign can.

CRM. Email. Automations.

Powerful features, minus the headaches.




Email Marketing

Subscription Forms

Dynamic Content

Email Segmentation

Split Testing

Marketing Automation

Pre-Built Automations

Choose from dozens of pre-built workflows to suit any requirement, or build your own.

Site & Event Tracking

Use contact behavior to send targeted offers and customize follow-up.

Cross-Channel Messaging

Reach your contacts where they are – their inbox, their phone, your site, or your app.

Sales & CRM

Lead & Contact Scoring

Identify your contact's interests and engagement.

Deep Data Integrations

Bring all data in from third party apps and to power your marketing.

High-Converting Forms

Choose from four form types and tag contacts on submit.

Multi-Dimensional Conditions

Create granular groups by combining hundreds of data points.

Flexible Pipelines

Customize the stages of your pipeline to meet your organization's needs.

Conversations & Messaging

Site Messaging

Deliver custom, personalized content to targeted contacts when they visit your site.

Make it a hassle-free switch

Try ActiveCampaign for free

Instant set-up. No credit card required.

What Sets ActiveCampaign Apart From MailChimp

Contact Management

ActiveCampaign contact management is contact-based, not list-based. That means you can create as many lists with as many segments as you want – and never have to double-pay for contacts (like on Mailchimp).

Campaign Designer

A drag-and-drop email designer that lets you create beautiful emails in minutes. But more than that – a designer with no-code dynamic content, so that you can target each person with exactly what they want to see.

Marketing Automation

Automate your marketing in just a few clicks. Create automations to manage almost any part of your business – contact onboarding, sales follow-up, welcome messages, and anything else you can think of. ActiveCampaign's visual automation builder makes automated marketing as easy as reading a flowchart.

Sales and CRM

When Mailchimp says "CRM," it means "a list of contacts." The ActiveCampaign CRM is a full-featured sales CRM with contact management, deals, pipelines, lead scoring, custom fields, and reporting. Best of all, it's backed by intuitive automation – so you can sell faster, and automate it.

We’ll move you from Mailchimp for free

You never need to worry about getting started. We’ll get you up and running fast.

When you get  free migration , we import:

  • Your lists, contacts, custom fields, and tags
  • Your automation workflows
  • Your opt-in forms
  • Your email templates

Make it a hassle-free switch

Try ActiveCampaign for free

Instant set-up. No credit card required.