ACTIVECAMPAIGN VS. MAILCHIMP
Your business isn’t basic, so maybe it’s time to leave basic emails behind?
What used to work in the past isn’t enough anymore. The days of impersonal, bulk emails are behind us — today’s customers expect so much more. You need to create unique experiences that make every customer feel like your best customer. Mailchimp can’t do that – but with Customer Experience Automation, ActiveCampaign can.
Basic 1-step Automation
Designed for growing businesses
- Easy drag-and-drop email builder (plus powerful segmentation)
- A visual automation builder that easily lets you automate with just a few clicks
- An intuitive CRM to manage every part of your business
- Free support, training, and migration — from a real person
- Take action with clear and insightful reports
What happens when Mailchimp isn't powerful enough to run your business?
Don’t just automate your processes, activate your entire customer experience.
Powerful features, minus the headaches.
AC Plus Plan
Mailchimp Standard Plan
Send emails based on different customer actions or events, without lifting a finger.
Use lists, tags, and custom fields (automation, email, and purchase actions) to group your customers—then send them content based on their interests.
Tags let you group, sort, send, and automate. They’re like attaching a sticky note to your contacts.
Automation Workflow Recipes
Pre-built automations to help you get started building common workflows. *Our library contains more than 200 recipes to get you started; Mailchimp has about 25.
Lead & Contact Scoring
Track engagement so you can reach out precisely when each prospect is ready to buy.
Use multiple goals and go-to actions to create flexible workflows and send each contact down a unique path.
Use automation to send contacts into—or remove them from—another automation workflow.
Set specific marketing goals, and change the flow of an automation once your goal is achieved.
See how your automations connect to each other, so you can easily update your marketing, adjust your strategy, and map out new automations.
Test which path in an automation performs better in real-time, and learn more about your customers.
Send a text message to contacts within an automation.
Site & Event Tracking
Track visitors across your website to see which pages they visit and which actions they take.
Drag & Drop Email Designer
A/B test campaigns to learn what content works best.
Dedicated Email Deliverability Specialist
A real human will check your email and be sure it’s compliant before sending.
Drag & Drop Conditional Content
Put different messages in front of different people based on specific rules. *Mailchimp requires coding.
Give customers a personalized experience across their entire lifecycle.
See how campaigns are performing on the go with an easy-to-use mobile app.
Manage your Sales process in clearly defined steps from start to finish.
Deal Creation & Management
Loop in team members to call, email, or otherwise manage a customer deal.
Lead and Deal Scoring
Assign scores to each customer deal as they interact with your site, emails, etc. and understand how likely they are to purchase.
Machine learning generates a percentage field on each deal, telling you how likely that deal is to be won.
CONVERSATIONS & MESSAGING
Conversations Inbox & Live Chat
Engage with your customers via chat and email, and manage customer conversations with a unified inbox. *Can be purchased as an add-on to any ActiveCampaign plan.
Conversations Mobile Messaging App
Receive push notifications via mobile app when a chat or email is received.
Subscribe your contacts by SMS when they send a keyword to a phone number.
Get notified via email when certain customer actions/activities happen.
Connect multiple Shopify stores with a Deep Data integration.
Connect WooCommerce, Square, and BigCommerce stores to your marketing and sales automation platform.
Site Tracking via WordPress
Set up site tracking as well as the basic WordPress integration functions.
Facebook Custom Audiences
Free Onboarding & Migration
Learn with others at one of our global in-person training sessions, where you get 1:1 time with our Education team.
Free, High-quality Training
With guides, videos, email, and phone training, you can get started fast.
Make it a hassle-free switch
Try ActiveCampaign for free
Instant set-up. No credit card required.
Schedule a free demo
Get a free walkthrough of ActiveCampaign