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ActiveCampaign vs. Mailchimp

Get a marketing platform that grows with your business

ActiveCampaign lets you send emails – and automate your marketing. It's the next step for a growing business.


Plan Type:



500 (unique)



Setup Cost:


  • Email Marketing
  • Advanced Automation
  • Up to 25 Users
  • Sales CRM
  • Shopify Direct Integration
  • 1-on-1 Training
per month - paid yearly


Plan Type:






Setup Cost


  • Email Marketing
  • Basic Automation
  • Up to 5 Users
per month - paid yearly
*Contacts on multiple lists count as multiple contacts.

Designed for growing businesses

  • Easy drag-and-drop email builder (plus powerful segmentation)
  • Visual automation builder for branching automations
  • Free support, training, and migration
  • Automate what no one else has time for
4.5 stars on G2 Crowd

What happens when Mailchimp isn't powerful enough to run your business?

What if you need to send the same email with conditional content? What if you want to segment? What if you want to build multiple, connected automations (that are easy to understand because of an intuitive visual builder? Mailchimp can't do those things – but ActiveCampaign can.

CRM. Email. Automations.

Powerful features, minus the headaches.




Marketing Automation

Multi-Step Automations

Send emails based on different customer actions or events, without lifting a finger.

Powerful Segmentation

Use lists, tags, and custom fields (automation, email, and purchase actions) to group your customers.


Tags let you group, sort, send, and automate. They’re like attaching a sticky note to your contacts.

Lead & Contact Scoring

Track engagement so you can reach out precisely when each prospect is ready to buy.

Dynamic Automations

Use multiple goals and go-to actions to create flexible workflows and send each contact down a unique path.

Start/Stop Automation

Use automation to send contacts into—or remove them from—another automation workflow.

Automation Goals

Set specific marketing goals, and change the flow of an automation once your goal is achieved

Automation Map

See how your automations connect to each other, so you can easily update your marketing, adjust your strategy, and map out new automations.

Automation Recipes

Pre-built automations to help you get started building common workflows.

Website Forms

SMS Automation

Send a text message to contacts within an automation.

Site & Event Tracking

Track visitors across your website to see which pages they visit and which actions they take.

Sales Automation

Flexible CRM

Mobile CRM

Pipeline Management


Manage your Sales process in clearly defined steps from start to finish.

Deal Creation & Management

Task Management

Deal Scoring

Win Probability

Machine learning generates a percentage field on each deal, telling you how likely that deal is to be won.

Email Marketing

Drag & Drop Email Designer

Dedicated Email Deliverability Specialist

A real human will check your email and be sure it’s compliant before sending.

Email Templates

Split Testing

A/B test campaigns to learn what content works best.

Conditional Content

Put different messages in front of different people based on specific rules.
*Mailchimp requires coding.

Conversations & Messaging

Conversations Inbox & Live Chat

Conversations Mobile App

SMS Marketing

Subscribe your contacts by SMS when they send a keyword to a phone number.

Personalized Web Content

Team Notifications

Get notified via email when certain customer actions/activities happen.



Connect WooCommerce, Square, and BigCommerce stores to your marketing and sales automation platform.

Shopify Integration

Site Tracking via Wordpress

Set up site tracking as well as the basic Wordpress integration functions.

Salesforce Integration

Facebook Custom Audiences


Free Onboarding & Migration

Study Hall

Attend any number of our regular training sessions hosted all over the country.

Free, High-quality Training

Get tips & tricks from real people on how to best optimize your marketing automation.

Make it a hassle-free switch

Try ActiveCampaign for free

Instant set-up. No credit card required.

What sets ActiveCampaign apart from MailChimp

Contact Management

ActiveCampaign contact management is contact-based, not list-based. That means you can create as many lists with as many segments as you want – and never have to double-pay for contacts (like on Mailchimp).

Campaign Designer

A drag-and-drop email designer that lets you create beautiful emails in minutes. But more than that – a designer with no-code dynamic content, so that you can target each person with exactly what they want to see.

Marketing Automation

Automate your marketing in just a few clicks. Create automations to manage almost any part of your business – contact onboarding, sales follow-up, welcome messages, and anything else you can think of. ActiveCampaign's visual automation builder makes automated marketing as easy as reading a flowchart.

Sales and CRM

When Mailchimp says "CRM," it means "a list of contacts." The ActiveCampaign CRM is a full-featured sales CRM with contact management, deals, pipelines, lead scoring, custom fields, and reporting. Best of all, it's backed by intuitive automation – so you can sell faster, and automate it.

We’ll move you from Mailchimp for free

You never need to worry about getting started. We’ll get you up and running fast.

When you get  free migration , we import:

  • Your lists, contacts, custom fields, and tags
  • Your automation workflows
  • Your opt-in forms
  • Your email templates

Make it a hassle-free switch

Try ActiveCampaign for free

Instant set-up. No credit card required.