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ActiveCampaign vs. AWeber

Use a platform that will grow with you and not leave you wanting more.

When you began your business, basic email marketing newsletters were enough. Now that you’re growing, you need a platform that can grow with you. ActiveCampaign lets you easily segment your audience based on their behaviors and interactions with your brand, so you can send relevant emails to each contact in your database. Automate personalized communications that reach those individuals when and where they matter most, giving you time to prioritize the most important touchpoints.

ActiveCampaign

Plan Type:

Lite

Contacts:

500 (unique)

Emails/month:

Unlimited

Setup Cost:

$0


  • Email Marketing
  • Advanced Marketing Automation
  • Advanced Segmentation
  • Chat and Email Support
$9
per month - paid yearly

AWeber

Plan Type:

Pro

Contacts:

500*

Emails/month:

Unlimited


  • Basic Email Templates
  • Basic Automation
  • Limited Automation
  • Phone/Email/Chat Support
  • *Unsubscribed contacts still count toward your total subscriber count.
$16.15
per month - paid yearly

Designed for growing businesses

  • The ability to go beyond broadcast messages and simple drip campaigns
  • Easy drag-and-drop email builder (plus powerful segmentation)
  • Visual automation builder for branching automations
  • Free automation recipes, marketing tools, and pre-built templates
  • An intuitive CRM to manage every part of your business
4.5 stars on G2 Crowd

You can no longer rely on basic email marketing to grow your business.

As the demands of customers change, you must adopt technology that grows with you as your business adapts to those changes. Sending basic email messages does not provide the true customer engagement required to grow your business today. ActiveCampaign’s category-defining customer experience automation solution allows you to treat your customers as the individuals they are — which is how you build lasting relationships that grow your business.

Move beyond basic email marketing and activate your entire customer experience.

Powerful features, simple to use.

Feature

AC Plus Plan

AWeber Pro Plan

Marketing Automation

Multi-Step Automations

Send emails based on different customer actions or events, without lifting a finger.

Powerful Segmentation

Use lists, tags, and custom fields (automation, email, and purchase actions) to group your customers—then send them content based on their interests.

Contact Tagging

Tags let you group, sort, send, and automate. They’re like attaching a sticky note to your contacts.

Website Forms

Automation Workflow Recipes

Pre-built automations to help you get started building common workflows.

Lead & Contact Scoring

Track engagement so you can reach out precisely when each prospect is ready to buy.

Dynamic Automations

Use multiple goals and go-to actions to create flexible workflows and send each contact down a unique path.

Start/Stop Automation

Use automation to send contacts into—or remove them from—another automation workflow.

Automation Goals

Set specific marketing goals, and change the flow of an automation once your goal is achieved.

Automation Map

See how your automations connect to each other, so you can easily update your marketing, adjust your strategy, and map out new automations.

Automation Split-Testing

Test which path in an automation performs better in real-time, and learn more about your customers.

SMS Automation

Send a text message to contacts within an automation.

Site & Event Tracking

Track visitors across your website to see which pages they visit and which actions they take.

Landing Page Builder

Create on-brand, high-converting landing pages.

Email Marketing

Drag & Drop Email Designer

Email Templates

Split Testing

A/B test campaigns to learn what content works best.

Dedicated Email Deliverability Specialist

A real human will check your email and be sure it’s compliant before sending.

Drag & Drop Conditional Content

Put different messages in front of different people based on specific rules.

Sales Automation

Flexible Sales CRM

Give customers a personalized experience across their entire lifecycle.

Mobile CRM

See how campaigns are performing on the go with an easy-to-use mobile app.

Pipeline Management

Track customers using different categories/buckets.

Stages

Clearly manage your buyers from start to finish.

Deal Creation & Management

Automatically create or update customer deals based on behaviors — or lack thereof.

Task Management

Loop in team members to call, email, or otherwise manage a customer deal.

Lead and Deal Scoring

Assign scores to each customer deal as they interact with your site, emails, etc. and understand how likely they are to purchase.

Win Probability

Machine learning generates a percentage field on each deal, telling you how likely that deal is to be won.

Integrations

Shopify Integration

Connect multiple Shopify stores with a Deep Data integration.

Ecommerce

Connect WooCommerce, Square, and BigCommerce stores to your marketing and sales automation platform.

Site Tracking via WordPress

Set up site tracking as well as the basic WordPress integration functions.

Salesforce Integration

Facebook Custom Audiences

Support

Free Onboarding & Migration

Study Hall

Learn with others at one of our global in-person training sessions, where you get 1:1 time with our Education team.

Free, High-quality Training

With guides, videos, email, and phone training, you can get started fast.

Make it a hassle-free switch

Try ActiveCampaign for free

Instant set-up. No credit card required.

See why ActiveCampaign beats AWeber

Marketing automation

Marketing automation gives you your valuable time back in just a few clicks. New to advanced automation? Choose from over 300 pre-built automation recipes to manage almost any part of your business – contact onboarding, welcome messages, sales follow-ups, and anything else you can think of.

Connect all your marketing channels

Use data from site visits, purchases, conversations, and hundreds of other interactions in branching workflows that automate the daily tasks that take up time. Nurture and better understand what makes your customers happy and coming back for more.

Campaign designer

Both AWeber and ActiveCampaign have a drag-and-drop designer that lets you create emails in minutes. But customers expect more these days than an email with their name in it, so ActiveCampaign isn’t just an AWeber alternative. You can use no-code dynamic content, so each person gets personalized messages with exactly what they want to see.

Actually powerful and incredibly simple

Even though you get a ton of features with ActiveCampaign, our exceptional user experience is designed with your valuable time in mind. Powerful and visual workflows let you map out your customer’s experience with your business through automations in a simple way. Flexible tags and custom fields make it easy to use contact behaviors to manage lists and subscribers.

Support when you need it

Why not get a great tool with unparalleled support and one-on-one training (with a real person) any time you want it? We’ll move you over for free — your contacts, tags, email templates, and automations — so you can get up and running fast. We’re always here to give you what you need to be successful.

We’ll move you from AWeber for free

You never need to worry about getting started. We’ll get you up and running fast.

When you get  free migration , we import:

  • Your lists, contacts, custom fields, and tags
  • Your automation workflows
  • Your opt-in forms
  • Your email templates

Make it a hassle-free switch

Try ActiveCampaign for free

Instant set-up. No credit card required.