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Think you’ll save with Sendinblue? It’ll cost you

Sure, Sendinblue is cheaper, but doesn’t provide better value: While they claim to have all the same features as ActiveCampaign, you have to subscribe to their most expensive plans to get them. And no matter what, you’re missing out on ActiveCampaign’s better automation—the foundation for building the strong customer relationships that grow your business.


Plan type:






Setup Cost:


  • Email Marketing
  • Marketing Automation
  • Sales Automation
per month - paid yearly


Plan type:






Setup cost:


  • Email Marketing
  • Basic Marketing Automation
  • Basic Sales Automation
per month - paid yearly

ActiveCampaign gives you...

  • World-class automation to help you engage more meaningfully with customers
  • Omnichannel marketing for the same cost as email marketing alone
  • Beautiful and engaging email and landing page templates
  • Responsive support when you need it
  • Free onboarding, training, education, and migration
  • Free access to our knowledgeable customer community

Do more than send email

To grow your business, you need a tool that lets you engage meaningfully with your customers beyond their inboxes. That’s why we charge per contact rather than email—and only for marketable contacts. Our industry-leading automation lets you activate relevant customer experiences across email, web, social media, SMS, and chat.

More features, more value

Everything you need to get started: Best-practice templates & predictive recipes, CRM, landing pages, forms, email, SMS, chat, accessible support & training, 300+ integrations, and more


ActiveCampaign Plus Plan

Sendinblue Lite Plan



Send an unlimited number of contacts through automation workflows. (Sendinblue limits you to 2,000 contacts.)

Dynamic Automations

Use multiple goals and go-to actions to create flexible workflows and send each contact down a unique path.

Predictive Recipes

Get proactive recommendations within the platform for automations that might be the most useful for your business goal.

SMS Automation

Send a text message to contacts within an automation.

Landing Pages

Publish unlimited landing pages.

Subscription Forms

Site Tracking

Advanced Segmentation

Unlike Sendinblue, ActiveCampaign provides flexible segmentation within automations, so you can send each contact down a unique path based on conditions like products purchased from your store, abandoned carts, and other specific actions they take on your website; as well as geography, attribution data, conversions, and more.

Mobile App


Conversations Inbox & Live Web Chat

*Can be purchased as an add-on to any ActiveCampaign plan.

SMS Marketing

Subscribe your contacts by SMS when they send a keyword to a phone number.

Team Notifications

Get notified via email when certain customer actions/activities happen.

1 to 1 Emails

Send personalized, 1 to 1 emails to your leads and customers.

Facebook Custom Audiences



Pipeline Management


Lead & Contact Scoring

Track engagement so you can reach out precisely when each prospect is ready to buy

Task Management


Send unlimited emails

Drag & Drop Email Designer

Email Deliverability

Email Templates

Conditional Content

Put different messages in front of different people based on specific rules.

SPF, DKIM, and DMARC authentication

Split Testing

A/B test campaigns to learn what content works best.

Dedicated IP

Available with any ActiveCampaign plan for an additional cost.



Connect your Shopify, WooCommerce, and BigCommerce stores.

Data Import & Export

Integration APIs

Customized Stack & Scalability

Build customized stacks for your business, allowing your features to scale with you, not against.


Responsive Support

Including Help Center content, and live chat and email support. (Sendinblue's Lite plan does not include live chat support.)

Free Onboarding & Migration

Free, High-Quality Training

Predictive Recipes

Get proactive recommendations within the platform for automations that might be the most useful for your business goal.

Up to 25 users

Sendinblue's Lite plan does not support access for multiple users.

Make it a hassle-free switch

Try ActiveCampaign free

Instant set-up. No credit card required.

What sets ActiveCampaign apart from Sendinblue?

Send unlimited emails

Sendinblue limits the number of emails you can send a day. With ActiveCampaign, you get unlimited emails, so no matter what day it is or how many emails you previously sent, you can always get your campaigns out to the right contacts at the right time.

Do omnichannel for the same effort and cost as email marketing alone

Connect more meaningfully with your customers across channels including web, email, social media, SMS, and chat. Powerful automation and segmentation let you send the right message to the right person at the right time—and continue the conversation across channels as they advance in the customer journey.

Integrate the best transactional email services

Sendinblue provides both marketing and transactional emails. But a specialized transactional email provider is better equipped to preserve your sender reputation and ensure delivery. That’s why our approach is different. Get the best email marketing and transactional email by connecting ActiveCampaign to your preferred transactional email provider.

Get the best value

ActiveCampaign is the only company in the industry promising excellence in value, service and trust through our Customer Success Commitment. With ActiveCampaign, you get an industry-leading product for the best value, with flexible options and easy subscription management.

Drag and drop your way to best-practice marketing campaigns

Building an automation is as easy as reading a flowchart. The ActiveCampaign automation builder is specifically designed to be as easy to use as possible—and if you need help, we offer one-on-one support and detailed tutorials.

We'll move you from Sendinblue for free

You never need to worry about getting started. We’ll get you up and running fast.

When you get  free migration , we import:

  • Your lists, contacts, custom fields, and tags
  • Your automation workflows
  • Your opt-in forms
  • Your email templates

Make it a hassle-free switch

Try ActiveCampaign free

Instant set-up. No credit card required.