Think you’ll save with Sendinblue? It’ll cost you

Sure, Sendinblue is cheaper, but doesn’t provide better value: While they claim to have all the same features as ActiveCampaign, you have to subscribe to their most expensive plans to get them. And no matter what, you’re missing out on ActiveCampaign’s better automation—the foundation for building the strong customer relationships that grow your business.


Plan Type: Plus
Contacts: 1,000
Emails/month: Unlimited
Setup Costs: $0

Email Marketing
Marketing Automation
Sales Automation

$ 49
per month - paid yearly


Plan Type: Premium
Contacts: Unlimited
Emails/month: 1,000,000
Setup Costs: $0

Email Marketing
Basic Marketing Automation
Basic Sales Automation

$ 65
per month - paid yearly

ActiveCampaign gives you...

  • World-class automation to help you engage more meaningfully with customers
  • Omnichannel marketing for the same cost as email marketing alone
  • Beautiful and engaging email and landing page templates
  • Responsive support when you need it
  • Free onboarding, training, education, and migration
  • Free access to our knowledgeable customer community
g2 rating

Do more than send email

To grow your business, you need a tool that lets you engage meaningfully with your customers beyond their inboxes. That’s why we charge per contact rather than email—and only for marketable contacts. Our industry-leading automation lets you activate relevant customer experiences across email, web, social media, SMS, and chat.

More features, more value

Everything you need to get started: Best-practice templates & predictive recipes, CRM, landing pages, forms, email, SMS, chat, accessible support & training, 300+ integrations, and more


Dynamic Automations

Use multiple goals and go-to actions to create flexible workflows and send each contact down a unique path.

Predictive Recipes

Get proactive recommendations within the platform for automations that might be the most useful for your business goal.

SMS Automation

Send a text message to contacts within an automation.

Unlimited Landing Pages

Publish unlimited landing pages.

Subscription Forms

Site Tracking

Advanced Segmentation

Unlike Sendinblue, ActiveCampaign provides flexible segmentation within automations, so you can send each contact down a unique path based on conditions like products purchased from your store, abandoned carts, and other specific actions they take on your website; as well as geography, attribution data, conversions, and more.

Mobile App


Conversations Inbox & Live Web Chat

*Can be purchased as an add-on to any ActiveCampaign plan.

SMS Marketing

Subscribe your contacts by SMS when they send a keyword to a phone number.

Team Notifications

Get notified via email when certain customer actions/activities happen.

1 to 1 Emails

Send personalized, 1 to 1 emails to your leads and customers.



Pipeline Management


Lead & Contact Scoring

Track engagement so you can reach out precisely when each prospect is ready to buy

Task Management


Send unlimited emails

Drag & Drop Email Designer

Email Deliverability

Email Templates

Conditional Content

Put different messages in front of different people based on specific rules.

SPF, DKIM, and DMARC authentication

Dedicated IP

Available with any ActiveCampaign plan for an additional cost.



Connect your Shopify, WooCommerce, and BigCommerce stores.

Data Import & Export

Integration APIs

Customized Stack & Scalability

Build customized stacks for your business, allowing your features to scale with you, not against.


Responsive Support

Including Help Center content, and live chat and email support. (Sendinblue's Lite plan does not include live chat support.)

Free Onboarding & Migration

Free, High-Quality Training

Predictive Recipes

Get proactive recommendations within the platform for automations that might be the most useful for your business goal.

Up to 25 users

Sendinblue's Lite plan does not support access for multiple users.

Make it a hassle-free switch

Try ActiveCampaign for free

Instant set-up. No credit card required.