ActiveCampaign and Webflow: An AI-First Approach to Agency and Marketer Growth

In today's fast-paced digital world, staying ahead isn't just about working harder—it's about working smarter. That's why we're thrilled to announce the official partnership between ActiveCampaign and Webflow. This collaboration is designed to help agencies, marketers, and business owners embrace an AI-first future by combining the creative freedom of Webflow with ActiveCampaign’s autonomous marketing platform. Together, we're giving you the tools you need to move beyond manual tasks and focus on strategic, high-value work.

This partnership is a game-changer for both agencies and marketers, allowing you to build sophisticated solutions without the technical overhead. The ActiveCampaign App for Webflow is built directly into the Webflow designer. You can effortlessly connect and automate your marketing workflows:

• Connect and map Webflow forms: Map form submissions directly to ActiveCampaign without leaving your Webflow environment.
• Embed ActiveCampaign forms: With one click, you can embed any of your ActiveCampaign forms—inline, floating bar, floating box, or modal—directly into your Webflow site.
• Create lists, tags, and fields: Once a form is connected, you can create the lists, tags, and fields you'd like the form to update in ActiveCampaign, all from within Webflow.
• Enable site and event tracking: Set up powerful site and event tracking with just a few clicks—no coding required. This allows you to start and stop automations in ActiveCampaign based on a contact's site visits and behavior.

This powerful integration ensures that once you collect prospects through Webflow forms, you can engage those contacts with automated email, SMS, or WhatsApp messages personalized to their form submissions and site activity.

This integration is all about making advanced capabilities accessible and easy to use. The biggest pain point for many marketers is the time-consuming, manual work that consumes their day. We’ve eliminated the hassle of setting up event and site tracking—now it takes just a few clicks. This empowers teams to build marketing automations that optimize website performance, generating more, qualified leads.

The advanced power of personalized campaigns, segmentation, and triggered automations are all available at your fingertips, fueled by the intelligence of ActiveCampaign.

You can choose to use either a native Webflow form or an ActiveCampaign form, but the real power is unlocked by combining form submissions with site and event tracking. This allows you to see and react to a contact's behavior on your site, even after they've left the form. You no longer have to worry about missing crucial visitor signals or being able to respond to them in a timely way.

Imagine being able to:

• Trigger communication based on which page a known website visitor is on.
• Track time on a page to evaluate the quality of your content.
• Deliver important messages that are at the lower portion of a website via other channels if they don't scroll down to see it.
• Set up your entire experience all within Webflow.

You'll also gain the ability to record multiple submissions from a single contact on a form through our Custom Objects feature. While all ActiveCampaign plans can use custom objects through supported integrations, Enterprise plans can create and edit them directly. This means you can build a historical record of engagement and tailor the website experience to be a personal co-pilot for every visitor.

For too long, the agency industry has operated on a time-for-money model, a constant cycle of building and rebuilding; designing and launching websites, and setting up campaigns for each client. AI isn't a threat to your business; it's your ultimate superpower, helping agencies go beyond the build, to deliver true value to clients

This new mindset is powered by:

• Autonomous marketing, a fully AI-driven approach where AI agents manage strategy, content creation, execution, and optimization without manual setup.
• Active Intelligence, the AI engine that analyzes billions of data points to provide strategic recommendations and guide your marketing decisions.

For agency partners, the most valuable advice we can offer:  

Instead of selling your time, you can now start building recurring, relationship-focused, clients with Active Intelligence. This partnership allows you to turn your unique agency and digital marketing expertise into a product you can productize with any client.

How?

With ActiveCampaign, you'll get to automate repetitive tasks so you can focus on what you do best: building smart, automated strategies. Imagine creating powerful, cross-channel campaigns that are dynamically surfaced inside your clients' ActiveCampaign accounts. This changes your role from someone who just builds websites to an essential partner who provides a powerful, intelligent system for growth.

This partnership helps you transform your unique expertise into a scalable, repeatable intelligence layer. Instead of spending hours on repetitive tasks, you can productize your knowledge and embed strategic insights directly into client campaigns. This mindset shift positions you as an indispensable partner who delivers an intelligent engine, not just a website.

This new approach helps agencies solve common pain points like:

• Inconsistent results: Ensuring every client campaign delivers measurable, data-driven outcomes.
• Overwhelming complexity: Simplifying the process of building sophisticated, cross-channel campaigns across email, SMS, and WhatsApp.
• Resource constraints: Delivering high-value services and building a competitive moat without relying on a large team.
• Stagnant growth: Scaling your business by creating repeatable, productized offerings that can be deployed for multiple clients, transforming weeks of work into minutes of configuration.

For agencies, the ActiveCampaign and Webflow partnership provides a solution to the "agency trap"—the constant cycle of trading time for money. Previously, building client websites was transactional, often requiring cumbersome connections to other platforms. Our partnership moves your business beyond this by helping you productize your offering and build a repeatable model that scales.

By combining Webflow's visual canvas with ActiveCampaign's autonomous marketing platform, you can transition from selling transactional projects to selling long-term relationships as a trusted advisor. This shift is crucial for long-term business growth, allowing you to build predictable ARR (annual recurring revenue) and deeper client relationships. Active Intelligence gives you the superpower to become this trusted advisor in minutes, not days.

This ability to create defensible, productized offerings is the real “secret sauce” of the partnership. Here’s how you do it:

• Start by mapping customer journeys and common pain points unique to your market or clients.
• Use ActiveCampaign’s automation builder to model these journeys, then have a conversation with Active Intelligence about your goals, audience segments, and campaign ideas. Active Intelligence will analyze client-specific behaviors and suggest or trigger campaigns automatically, acting as a personalized co-pilot that guides and activates your strategy step by step.
• Embed Webflow or ActiveCampaign forms into your site to capture visitor data, then set up segmentation rules so Active Intelligence reacts with unique messaging based on form submissions, site behavior, events tracked on your Webflow website, and historical engagement.

The result? You build campaigns that adapt automatically to every visitor—delivering personalized communications, smart follow-ups, and tailored experiences that no competitor can easily copy or replicate.

We're hearing a lot of excitement from early-access agencies who are already using the ActiveCampaign and Webflow integration to grow their businesses. Brad Becker, our own Head of Developer Relations at ActiveCampaign, shares his perspective on how the ActiveCampaign and Webflow partnership is driving results for our mutual partners: “It’s awesome to see this partnership come to life because we’ve solved such a huge pain point for our users. By using our APIs, we’ve completely eliminated the friction of site and event racking, which has always been a major hurdle. This integration now makes it incredibly simple to handle the most common use cases without the need for complex workarounds.”

Two partners in particular are seeing incredible value from the partnership:

“When a client needs to start capturing leads now, the ActiveCampaign app for Webflow is seamless. We can implement a robust lead capture system in almost no time, directly connecting their forms to their campaigns.” -Jonathan Goodman, President at Range Digital, a Webflow Certified Consultant and ActiveCampaign Agency Partner

“Even early on, the ActiveCampaign App for Webflow is already making our outreach easier. The flexibility with forms, whether syncing or embedding, streamlines how we connect with prospects and clients and keeps our focus on helping organizations get the most from Microsoft 365.” -Mitch Herrema, Partner at Bulb Digital, a mutual ActiveCampaign and Webflow customer

For Webflow agencies looking to accelerate their growth, the ActiveCampaign agency program offers a clear path to success. We're not just offering tools; we're offering a way to build a more profitable, scalable business.

Our program offers several options to fit your unique business model:

• Referral program: Simply refer clients to ActiveCampaign and earn a commission.
• Resell program: White-label ActiveCampaign and offer it as part of your services. As a reseller, you get a baseline 25% discount, which can increase up to 55% for high-performing partners.
• Certified consultant program: Share your expertise, build a new revenue stream, and get listed in our Certified Consultant Directory.

As a special Webflow Partnership Exclusive, we're offering a $500 credit for onboarding your first client by December 31, 2025. Every partner also receives a dedicated portal, a success team, training resources, and certification opportunities to increase your knowledge and sales. This is more than just a set of tools; it's a pathway to grow your business.

Ready to see how ActiveCampaign and Webflow can transform your business? Explore the ActiveCampaign partner program today and get ready to imagine, activate, and validate your success.