Integration Overview: Track the source of your leads directly in your CRM.
Is This Integration Right for You?
Digital Marketing Manager who needs to track which channels generate the most leads and revenue, optimize marketing spend, and make data-driven decisions for budget allocation.Sales Operations Manager who requires clear visibility into lead sources to assign leads efficiently, measure channel effectiveness, and ensure accurate attribution for sales and revenueB2B Business Owner or Founder who wants to understand which marketing efforts yield the highest return, streamline lead tracking, and integrate data with their CRM for actionable insights.Why use the LeadSources Integration:
Smart channel attribution
Automatically assign each lead to a unified channel naming, eliminating inconsistencies.Track UTM & referrer data
Aggregate UTM parameters and referrer data for a complete view of where your leads came from.Measure ROAS
Link revenue back to lead sources to measure ROAS across channels, campaigns, keywords, and ads.Key Features of the LeadSources Platform:
Automatically captures 7 data points for each lead: channel, source, campaign, term (keyword), content (ad), landing page, and subfolderWorks even when UTM parameters are missing.Supports all major marketing channels: organic search, paid search, organic & paid social, referral, affiliate, email, display, and direct traffic.Built-in compatibility with 100+ online form builders (Gravity Forms, Typeform, Jotform, WPForms, Cognito Forms, Formstack, Fillout, etc.)Seamless CRM flow: lead + attribution data goes directly into your CRM via Zapier, capturing source-to-sale revenue.
