Skip to content

Kelly O'Connell

VP, CXA Product Strategy

Kelly O’Connell is the Vice President of Product Strategy at ActiveCampaign. She is responsible for shaping the product and pricing strategy and ensuring ActiveCampaign continues to press innovation and product differentiation.

Kelly joined the company in 2015 and has worked throughout the organization in leadership roles. She has spent a decade working in the marketing automation industry, educating users on best practices and building out marketing and sales processes herself. As she built and scaled the customer success organization, led sales operations, and shaped product direction, Kelly has consistently focused on creating "wow" moments for customers — both in and out of the product.