Email marketing that actually reaches the Inbox
ActiveCampaign's email marketing platform gives you AI-built campaigns, 94.2% deliverability, and behavior-triggered automation - so every email you send works harder.
What can an autonomous marketing platform do for your email?
ActiveCampaign builds you beautiful emails that land in the inbox. Powered by Active Intelligence, you’ll have segmentation, email design, and copy handled for you.
94.2% deliverability – 13.4% better than the industry average
Stop landing in spam. ActiveCampaign’s deliverability team helps you get your messages seen.
Build automated email sequences in minutes
A drag-and-drop email editor, 900+ responsive templates, and behavior-triggered automation mean you can set up a full email marketing workflow without a developer.
Go from prompt to campaign 3x faster with AI
Active Intelligence reads your brand and builds email copy, subject lines, and entire campaign sequences from a single prompt. Customers report saving 10 hours per week on campaign creation.
Deliver emails faster, tailored for every customer
With 30+ easy ways to personalize emails, dynamic content tailors text, images, and offers sent to each contact.
“ActiveCampaign’s inbox receive rates were way better.”
“Mailchimp was easy to use, but our deliverability rates were just so awful. ActiveCampaign’s inbox receive rates were way better. There were a bunch of factors that y’all were taking into account that other email providers just weren’t. So we switched.”
— Nyk Rayne Director of Operations and Design @ UN|HUSHED
83% of surveyed customers see ROI within a year
UserEvidence survey of 456 AC customers, Sept 2025
FAQs
Get clarity before you commit. Find answers to your questions about autonomous marketing and automation.
What is ActiveCampaign’s email marketing platform?
ActiveCampaign is an email marketing and automation platform that helps businesses send behavior-triggered, personalized email campaigns at scale. It combines email marketing, CRM, and AI-powered automation in one tool.
How does ActiveCampaign compare to other email marketing software?
ActiveCampaign delivers 94.2% email deliverability — 13% above the industry average — and gives you 2x more automation actions than Mailchimp. It’s rated #1 on G2 across email marketing and marketing automation categories.
What does email marketing pricing look like?
ActiveCampaign pricing starts with a free 14-day trial — no credit card required. Paid plans scale by contact count. All paid plans come with a 30-day money-back guarantee.
EMS alt: Plans start with a free 14-day trial—no credit card required—and scale by contact count. Every paid plan includes a 30-day money-back guarantee.
And unlike platforms that charge more as you grow, ActiveCampaign is built to drive more value per dollar as your list scales. Zapier put it plainly: “ActiveCampaign gives you more bang for your buck.”Can I migrate from Mailchimp or another email marketing tool?
Yes. ActiveCampaign’s team handles your full migration — contacts, templates, and automations — at no additional cost. Most migrations are complete within a few business days.
EMS alt: Yes. When you become a customer, ActiveCampaign’s team helps handle your migration — contacts, templates, and automations — at no additional cost for up to 10 objects (with the option to import more data afterward).
Most migrations are complete within a few business days.Does ActiveCampaign support email automation workflows?
Yes. ActiveCampaign includes 900+ pre-built automation templates covering welcome series, abandoned cart, re-engagement, and more. You can trigger emails based on any customer behavior — clicks, site visits, purchases, and beyond.
