Email marketing that actually reaches the inbox
ActiveCampaign's email marketing platform gives you AI-built campaigns, 94.2% deliverability, and behavior-triggered automation - so every email you send works harder.
What great email marketing looks like
ActiveCampaign builds you beautiful emails that land in the inbox. Powered by Active Intelligence, you’ll have segmentation, email design, and copy handled for you.
94.2% deliverability. That’s 13% above the industry average.
Stop landing in spam. ActiveCampaign's dedicated deliverability team and infrastructure means your email marketing campaigns reach more inboxes, more often. Rated #1 for deliverability by Emailtooltester.
Build automated email sequences in minutes
A drag-and-drop email editor, 250+ responsive templates, and behavior-triggered automation mean you can set up a full email marketing workflow without a developer.
Go from prompt to campaign 3x faster with AI
Active Intelligence reads your brand and builds email copy, subject lines, and entire campaign sequences from a single prompt. Customers report saving 10 hours per week on campaign creation.
“ActiveCampaign’s inbox receive rates were way better.”
“Mailchimp was easy to use, but our deliverability rates were just so awful. ActiveCampaign’s inbox receive rates were way better. There were a bunch of factors that y’all were taking into account that other email providers just weren’t. So we switched.”
— Nyk Rayne Director of Operations and Design @ UN|HUSHED
83% of surveyed customers see ROI within a year
According to a survey of 456 ActiveCampaign customers, September 2025
FAQs
What is ActiveCampaign’s email marketing platform?
ActiveCampaign is an email marketing and automation platform that helps businesses send behavior-triggered, personalized email campaigns at scale. It combines email marketing, CRM, and AI-powered automation in one tool.
How does ActiveCampaign compare to other email marketing software?
ActiveCampaign delivers 94.2% email deliverability — 13% above the industry average — and gives you 2x more automation actions than Mailchimp.
What does email marketing pricing look like?
Plans start with a free 14-day trial—no credit card required—and scale by contact count. Every paid plan includes a 30-day money-back guarantee.
And unlike platforms that charge more as you grow, ActiveCampaign is built to drive more value per dollar as your list scales. Zapier put it plainly: “ActiveCampaign gives you more bang for your buck.”
Can I migrate from Mailchimp or another email marketing tool?
Yes. When you become a customer, ActiveCampaign’s team helps handle your migration — contacts, templates, and automations — at no additional cost for up to 10 objects (with the option to import more data afterward).
Most migrations are complete within a few business days.
Does ActiveCampaign support email automation workflows?
Yes. ActiveCampaign includes 900+ pre-built automation templates covering welcome series, abandoned cart, re-engagement, and more. You can trigger emails based on any customer behavior — clicks, site visits, purchases, and beyond.
