EMAIL AND MARKETING AUTOMATION WEBINARS

Free Marketing & Automation Webinars

Take your marketing & automation knowledge to the next level

Want to know what’s coming up next?

Join the webinar newsletter to stay on top of upcoming digital events about marketing automation, the ActiveCampaign product, and more!

Learn your next marketing skill at an upcoming webinar:

Discover marketing and automation best practices from our experts — boosting your business and marketing performance

Sales Automation Webinar — July 6, 2022

How can you follow up with every lead, while giving the most attention to the leads most likely to close? How do you even know which leads are most likely to close?

Good news: you can use automation to organize your sales process, follow-up with every lead, and keep your pipeline clean.

Q2 Product Updates Webinar — June 30, 2022

From brand new features to improvements of your most-loved tools—

Learn about the latest ActiveCampaign product updates and how they can help you grow your business!

Grow Your List and Generate New Leads

Learn best practices for collecting contacts through your landing pages or integrate third-party form tools.

Create an email subscription form & learn how to use automation to nurture new leads.

Send Targeted and Effective Emails

Learn best practices for developing a contact management strategy.

Create segmented emails and get tips for using automations to craft more personalized customer experiences.

Convert Leads into Customers

It’s hard to qualify your leads at scale. What if it was possible to send perfectly timed omni-channel messages?

How can you use automation to deliver the right message to the right person at the right time?

Manage Opportunities with a Sales Pipeline

Develop a CRM-focused contact management strategy and use sales data-reporting to track your results.

You’ll also learn how to create a sales pipeline and use automations to manage your opportunities!

Improve Brand Awareness

How do you create awareness about your brand? How do you earn trust and build relationships with your audience?

Get tips for getting to know your prospects and customers, and learn how to turn brand awareness into brand recognition.

Automate Your Data Collection Process

Learn how to collect contacts through forms and landing pages.

Learn tips and tricks for using automation recipes, and ways to integrate your favorite apps with ActiveCampaign to get all your data in one place.

Automate Your Internal Processes

How do you identify your greatest opportunities for workflow automation? What are some ways to use ActiveCampaign to manage internal processes?

Learn the  strategy for four different time-saving automations!

Generate Repeat Business

How can you tap into your customer’s motivators to inspire them to buy again?

How can you connect with your customers on multiple channels — automatically?

Learn 3 engagement strategies to develop your customer relationships.

Webinar replays, on-demand

How NPO/NGOs Find Success with Automation 

Hear from ActiveCampaign customers Together for Safer Roads & Cancer Wellness Support:

See how they’ve automated reporting, grown their email lists, & activated their audiences

Inside ActiveCampaign’s New Email Designer (part 2)

Introducing the second wave of updates to the new email designer — templates and saved blocks!

Hear from the ActiveCampaign education team and email design expert, Juan Rojo!

Inside ActiveCampaign’s New Email Designer

 Your perfect email just got a lot easier to design. See how our refreshed email designer helps you optimize the most direct line of communication you have with your customers, your contacts, and your audience.

Landing Page Conversion Copywriting 101

What you say on your landing page is the most important thing separating your landing page visitors from converting into new leads, so… how do you write a high-converting landing page?

How to Build Landing pages in ActiveCampaign

Your landing page. Built in ActiveCampaign in under 30 minutes. Ready to plug into your automations and marketing processes. Here’s how:

How to Re-Engage your Subscriber List with Email

Bad news: ​​You lose about a quarter of your email subscribers every year.
Good news: You’re 3 steps away from keeping more of your subscribers. Here’s how:

The Challenges of Being a Black-Owned Business

How do racial inequities impact Black founders? In conversation with ActivelyBlack Co-Lead, Sha’ Thomas, Black-owned business founders share their experiences overcoming entrepreneurial challenges.

How Your Email Domain Impacts Your Email Deliverability

Is your email domain sabotaging your email deliverability? Learn how to improve your email deliverability with your email domain reputation.

Introducing Custom Objects in ActiveCampaign

Custom objects make it easier for you to take action on your data from other tools — unlocking new capabilities and opportunities to connect with your customers. See how:

Introducing Sales Engagement Automation from ActiveCampaign

Is it possible to automate the personal touch at scale? Send automated, 1:1 sales messages that connect to broader marketing efforts with Sales Engagement Automation — Learn how:

Creating Incredible Ecommerce Customer Experiences with Automation

It’s one thing to just send a product and count that as a job complete — but that’s not the only experience you want to create, is it? How good could your ecommerce customer experience *actually* be?

How to Increase Email Engagement and Improve Email Deliverability

What is email engagement, and how does it affect deliverability? What steps can you take to improve your email engagement and, ultimately, your email deliverability?
Learn here!

Introducing Custom Reports from ActiveCampaign

Build the high-quality, customized reports you’ve always wanted (without the headache) using ActiveCampaign Custom Reports.

See how:

Using Automation to Sell More in Less Time!

How can you keep all your leads organized? How can you stop letting leads fall through the cracks? Use automation and the customer info you already have to find your hottest leads and sell more in less time.

Email Blocklists 101: What You Need to Know

What are email blocklists? How do you land on one?
And, if you do — do you know what to do?

Learn everything you need to know about email blocklists here:

How to Use the Customer Lifecycle to Grow Your Business

In today’s world, the customer experience (CX) decides whether a business is successful or not.  What do you need to create the best customer experience for every interaction?

Growth Marketing 101

Do you ever feel like your marketing could work a little bit better?  If you’re marketing your business the way you did 5 years ago, you’re boring your contacts.

The good news is: it doesn’t have to be this way.

Email Deliverability FAQs and Best Practices

When you press “Send” on an email, do you know what makes it reach your audience’s inbox? If your emails don’t get delivered, no one will see them.

Here are answers to some of the most common deliverability questions:

How to Run a Successful Black Friday Email Campaign

The biggest shopping day of the year is online, and more businesses than ever have gone digital. You need a Black Friday strategy that stands out from all the other Black Friday strategies.

Here’s how to make yours successful:

Email List Segmentation 101

If you get contact segmentation right, you’ll always know what to do next in your email marketing.

How can you create a contact organization system that works for your business?

What are some segmentation best practices?

How to Grow Your Contact List with Content Marketing

Great content marketing leads to more traffic and more conversions — at least, it does if you know HOW to make “great” content, how to promote it to get traffic, and how to convince people to sign up when they see your business…

Here’s how:

Forget the Funnel — Focus on the Customer Lifecycle

The way we do business has changed. The old, generic funnels, one-size-fits-all campaigns, and cookie-cutter communication strategies need to change as well. How do you create incredible customer experiences for everyone, every time?

How Email Authentication Improves Your Email Deliverability

How can email authentication improve your email deliverability?

What are DKIM, DMARC, and SPF (no, not like sunscreen), and why are they important?

What does it mean to be an ActiveCampaign Affiliate?

What does it actually mean to be an affiliate? It’s more than sending a link and collecting a check.

Learn the details of being an ActiveCampaign affiliate and some unique approaches for finding your niche and success!

How Domain Reputation Impacts Your Email Deliverability

Your emails have a reputation, and it could be hurting your email marketing efforts.

What do your recipients’ inboxes think about you? Find out how to improve your domain reputation and email deliverability:

Paid Ads 101: How to Run Successful Ad Campaigns

Paid marketing channels are a great way to build awareness, generate leads, and promote your business — but where do you start?

Get answers to common questions about paid ads!

Use “Customer Voice” to Transform Your Sales and Marketing Efforts

Saying the “right” things has massive business impact (in some cases leading to a 10x of revenue year-over-year!)

What if you let your customers tell your story for you? What would that look like?

How to Write Great Copy (even if you’re not a copywriter!)

A few tweaks might get waaaay more people to buy from you. And changing the words you use in your marketing doesn’t cost you anything.

Learn tips and best practices to elevate your copywriting skills!

How to get more out of Your Marketing Reports

With so many numbers, it’s hard to decide which to analyze. It’s even harder to know what all the numbers are actually telling you.

Which marketing metrics actually matter?
Let’s get to the bottom of it:

How to Write Better Email Subject Lines

How can you write subject lines that consistently get opens and win A/B tests?

Why do some subject lines perform better than others?

Learn the mechanics of a high-performing email subject line in this webinar!

Making Sense of Facebook Ads for your Business

Paid marketing on social media is complicated.

In an ever-changing global climate, how do you know what makes sense for your business?

Learn more about using Facebook ads here!

Getting More out of Every Message You Send

How do you get more out of the messages you already send? Is it possible to use automation to handle every customer interaction?

Learn how to use automation to get more out of every message you send:

Want to know what’s coming up next?

Join the webinar newsletter to stay on top of upcoming digital events about marketing automation, the ActiveCampaign product, and more!