The marketing playbook isn’t just changing–it’s accelerating exponentially. In 2026, the rise of agentic AI and shifting data rules will push lean teams to a breaking point. You can’t afford to be left guessing when strategy is moving this fast.
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Length: 48 minutes
Your team is running lean, but the market is moving faster than ever. The pressure to personalize, automate, and prove ROI has never been higher, while the complexity of AI and data fragmentation threatens to derail growth for unprepared businesses. The strategies that worked this quarter will fail in Q1 2026. This is the moment to get a clear, validated roadmap.
Join IDC Research Director, Roger Beharry Lall, and ActiveCampaign’s VP of Product Marketing, Jackie Palmer, for the 10-point plan designed for the speed of modern businesses.
Roger shares IDC’s market-backed data highlighting what will either drive–or derail–small and midsize business growth next year.
We break down precise execution steps and strategies you and your lean teams can begin to use immediately to capitalize on each trend.
Move beyond reacting to change. Get the clear strategy you need to tame the chaos, drive efficiency, and deliver measurable growth in 2026.
With over 25 years' experience leading technology-driven marketing programs, Mr. Beharry Lall is now a Research Director with IDC covering Advertising Technologies and SMB Marketing Applications. Over the past decade, Roger has served in a variety of senior marketing and product roles at scale-up companies leading them through pre-IPO/funding, ABM/Demand implementation, and strategic pivots. His experience leading scale-up marketing teams drives his additional focus on martech solutions that address the unique needs of the SMB segment.
Jackie Palmer is the VP, Product Marketing for ActiveCampaign, responsible for go-to-market initiatives, marketing and communications strategy, and customer insights programs for the company's autonomous marketing platform. Jackie joined ActiveCampaign from Pendo where she led product marketing for their portfolio of software experience management products. Prior to Pendo, Jackie served in a variety of product marketing and product management leadership roles at Demandbase, Conga, SAP, Teradata, Infor, Epiphany and Accenture.
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