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Beyond Prompts: How to Avoid ​“Faster Mediocrity” with AI

Watch as Bob Pearson (former head of Dell's global social media, now teaching AI strategy at UT McCombs) explains why scaling crappy work has never been easier—and shows you how to build proprietary marketing intelligence your competitors can't replicate.

On the agenda:

On-demand. Click play to watch the full recording.
Length: 30 minutes

What we'll cover:

  • The 4 Cs framework for building marketing systems that generate proprietary insights
  • How to combine internal data with AI to create compounding intelligence
  • Strategic questioning techniques that extract real insights, not generic answers
  • Three workflows to implement next week that shift your team from execution to strategy

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