Transactional emails are one-to-one unique messages that your recipient is expecting to receive. They are usually triggered by the user and do not require an unsubscribe link. Examples include password resets, order confirmations, delivery updates, or requesting bank statements. These are all powerful touchpoints between you and your customers, who are expecting to not only receive the information based on actions they took, but to also receive the messages nearly instantly. Transactional email is responsible for providing the information your customers need and ask for.
How can you create a unique experience for each customer?
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