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Content Quality

Definition

Content quality is how well your content achieves its goal(s). It refers to the depth of information and insight contained within a piece of content.

Content quality goes beyond information to include formatting, readability, and grammatical correctness. Content quality can also include how well your content ranks in search, drives traffic, engages your audience, and converts users.

Why is quality content important?

Attracting the right audience to your website and business isn’t easy. Engaging with them and helping them see your product as the right solution for them is even harder. Without quality content, it’s nearly impossible. But, if your audience finds your content to be valuable, they’re more likely to engage with you and eventually purchase.

How do I check my content quality?

A quick 4-step process to check content quality:

  • Does it help the reader or viewer accomplish what they’re looking for?
  • Does it achieve your end goal (traffic, purchase, etc.)?
  • Does it get shared by those who aren’t ready to make a purchase?
  • Are people consuming most or all of it?

How do you define content?

Content is anything that is expressed through some medium, such as writing, speech or visual arts. In the world of publishing and communication, content is information and expereinces that are meant to be consumed by an audience.

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