Click-Through Rate (CTR)

Click-Through Rate (CTR) is a ratio that compares how many people click a specific link to the number of total users that view a webpage or email. It’s used as a metric to measure the success of a marketing campaign.

A high click-through rate indicates that people who saw the call to action found it compelling enough to click. The average click-through rate of a marketing campaign depends on the channel of the campaign.