Skip to content

Click-Through Rate (CTR)


Click-Through Rate (CTR) is a ratio that compares how many people click a specific link to the number of total users that view a webpage or email. It’s used as a metric to measure the success of a marketing campaign.

A high click-through rate indicates that people who saw the call to action found it compelling enough to click. The average click-through rate of a marketing campaign depends on the channel of the campaign.

How can you create a unique experience for each customer?

Ready to get started?

Try it free. No credit card required. Instant set-up.