Constant Contact helped you get started. ActiveCampaign helps you scale with AI that builds campaigns for you, the #1-rated email platform for deliverability, and 850+ automation templates out of the box.
✅ A single prompt that can build a full campaign
✅ 94.2% email deliverability – rated #1
✅ Built-in CRM with pipelines and lead scoring
✅ 850+ automation templates (vs. 3 on CC Standard)
You're not alone. Constant Contact is consistently described online as 'beginner-friendly but limited.' Here's what happens when your marketing needs outgrow the basics:
Custom automations are locked behind Constant Contact’s $80+/month Premium plan. On Standard, you get 3 pre-built templates. That’s it. No customization, branching, or multi-channel workflows.
❌️ Custom automations require Premium ($80+/mo)
❌️ Only 1 trigger per automation
❌️ No multi-channel workflows (email and SMS in one flow)
45% of switchers left their previous platform because manual processes were costing them leads.
Need dynamic content that changes based on who is reading? That’s Premium-only on Constant Contact. Need to segment by site behavior, deal stage, or lead score? Not possible at all.
❌️ Dynamic content locked to Premium
❌️ No site tracking or event-based segments
❌️ No lead scoring or deal-based targeting
67% of surveyed customers say ActiveCampaign reduced their customer acquisition costs.
Constant Contact doesn’t include a CRM at all. Their “Lead Gen & CRM” is a separate product with separate pricing. If your marketing needs to connect to sales, you’re running two disconnected systems.
❌️ No native CRM
❌️ No pipeline management or deal tracking
❌️ No lead scoring or win probability
77% of ActiveCampaign customers say the platform improved their lead generation.
"I switched from Constant Contact to ActiveCampaign because we needed reliable data. With bot sense, we now have accurate data and are able to truly optimize our campaigns based on real results. ActiveCampaign has enabled us to create an email strategy based on customer behavior to send targeted emails, versus everyone gets the same thing and hope they like it!"
—ActiveCampaign customer, formerly on Constant Contact
Source: ActiveCampaign ROI Report
Join 180,000+ customers who use ActiveCampaign's autonomous marketing platform to build personalized emails and powerful automations—without paying for features you don't need. Plus, 67% of surveyed customers see ROI within 6 months.
Constant Contact’s AI helps write copy. ActiveCampaign’s AI does that AND works across the entire marketing lifecycle to build entire campaigns, create multi-step automations from natural language, generate segments, and optimize send times per contact.
Build campaigns 3x faster with Active Intelligence. Describe what you want, and the AI handles the busywork.
Constant Contact gates custom automations behind their most expensive plan. ActiveCampaign includes 850+ automation templates from day one, with visual branching logic, multi-step sequences, and multi-channel workflows combining email, SMS, and CRM actions.
850+ templates vs. Constant Contact’s 3 pre-built workflows on Standard.
ActiveCampaign achieves 94.2% deliverability, ranked #1 by EmailTooltester. For every 10,000 emails, that’s approximately 250 more reaching the inbox compared to Constant Contact’s 91.7%.
93% of surveyed customers say ActiveCampaign’s email deliverability is superior to competitors.
ActiveCampaign includes a full CRM with unlimited pipelines, deal tracking, lead scoring, task management, and sales automation. See every interaction across marketing and sales in one place.
Constant Contact doesn’t offer any CRM in their email marketing product, and their separate ‘Lead Gen & CRM” product comes at an additional cost.
ActiveCampaign offers 86+ segmentation conditions across contact details, engagement, site behavior, ecommerce activity, deal data, and more. Dynamic segments update automatically. AI-suggested segments surface audiences you’d never build manually.
Constant Contact limits you to basic list filters and locks dynamic content behind the Premium tier.
Build automations that combine email, SMS, and WhatsApp messages in a single flow. Constant Contact offers SMS as a US-only add-on that can’t be combined with email in custom automations, and zero WhatsApp capabilities.
ActiveCampaign WhatsApp Messaging customers report 82% faster response times and a 66% improvement in lead follow-up rate.
Growth shouldn't require paying premium prices for features that should be standard. ActiveCampaign gives you the automation, CRM, and AI that Constant Contact reserves for its most expensive tier (or doesn’t offer at all).
CRM included. Pipelines and lead scoring included. Constant Contact requires a separate product.
Better deliverability. EmailTooltester rates ActiveCampaign #1 against competitors.
When switching to ActiveCampaign, 83% of surveyed customers see ROI within 12 months.
Campaign creation with AI. Build campaigns, automations, and segments from natural language
ActiveCampaign data reflects UserEvidence survey of 456 ActiveCampaign customers with accounts active for at least 45 days (September 2025). Deliverability rankings are the latest available. Both retrieved 01/12/2026.
Everything you need to know about switching from Constant Contact to ActiveCampaign.
Most migrations complete in under 2 weeks—and we do the heavy lifting.
We provide:
Timeline:
ActiveCampaign starts at $15/month for accounts with fewer than 1,000 contacts. Visit our Pricing page for details.
Our pricing scales with your contact list — and as of November 2025, all contacts count toward your limit regardless of status. We recommend regular list hygiene to keep costs optimized. That said, Constant Contact may appear cheaper on the surface, but you’re paying premium prices for features ActiveCampaign includes at every tier.
All ActiveCampaign plans include:
The data shows both platforms perform well—but ActiveCampaign leads:
ActiveCampaign also offers tools Constant Contact doesn’t:
62% of surveyed customers cite ease of use as the #1 reason they purchased, and 88% say ActiveCampaign was faster to value than the competition.
Constant Contact is easy to start because it limits what you can do. ActiveCampaign is easy to use AND powerful — because AI handles the complexity for you.
What makes ActiveCampaign accessible:
If newsletters are all you’ll ever need, Constant Contact works. But consider:
Most businesses that “just send newsletters” discover they want these capabilities once they see what’s possible. ActiveCampaign grows with you — so you’re never stuck switching platforms again.
Constant Contact has strong event management tools (RSVPs, registration, ticket sales). If events are central to your business, that’s a genuine strength.
ActiveCampaign doesn’t offer native event management — but integrates deeply with Eventbrite, Calendly, and other event platforms through our 1,000+ integration ecosystem. The key difference: your event data flows directly into automations, segments, and CRM pipelines, creating automated post-event follow-up and nurture sequences that Constant Contact can’t match.
No. ActiveCampaign offers month-to-month plans with no forced annual commitments. You can manage your account directly in your settings — no phone calls required.
Constant Contact has been widely criticized for requiring phone calls to cancel accounts, aggressive auto-renewal policies, and a no-refund stance on prepaid plans.
ActiveCampaign’s Active Intelligence platform includes:
Constant Contact offers AI content suggestions for email copy and subject lines. ActiveCampaign’s AI works across the entire platform — building, executing, and optimizing.
ActiveCampaign integrates with 1,000+ applications, including:
Constant Contact offers 300+ integrations, but many are described by reviewers as surface-level syncs. ActiveCampaign provides deep data integrations — syncing order data, purchase behavior, deal updates, and custom events into your automations and segments.
Sign up to start a free trial. Once you’re set up, our team will be in touch to help you get the most out of ActiveCampaign.
Try it free for 14 days.
