ActiveCampaign vs. Pipedrive

Go Beyond Pipedrive’s Basic CRM with ActiveCampaign’s Flexible Automations and Integrations

Give your contacts a personalized experience throughout their journey with a platform that aligns sales and marketing.

Grow your sales and marketing across all channels

  • 870+ integrations (including Calendly, DocuSign, Zendesk, and more)
  • CRM & sales automation that help you sell more in less time
  • Flexible, easy to use automation that can do almost anything
  • Sell smarter with predictive analytics, lead scoring, and split testing
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Meet your current and future business goals

Don’t be limited by lightweight CRM features. Set up custom dashboards so you can track the metrics that matter to your business. Get all your tools working together with 870+ integrations that are ready to fit into your automation workflows. Improve results across all channels with CRM, sales and marketing automation, and email campaigns.


A cost-effective sales and marketing automation platform

“For me, ActiveCampaign provided the greatest value when I considered its cost, technology, and integration options.”

— Jonas Couffignal, Head of Growth at Iconosquare

Read Iconosquare’s story

Features that keep up with your needs

Add more to your CRM with customer experience automation

CRM & Sales Automations



Lead scoring

Deal scoring

Custom Fields

Workflow automation

Split automations

Unlimited workflows across all plans

Unlimited reports across all plans

Sentiment analysis

Use automation to send contacts into—or remove them from—another automation workflow.

Social integration

Custom dashboards

Task management

Mobile CRM

Marketing Automation

Contact Tagging

Powerful Segmentation

Contact scoring

Multi-Step Automations

Landing Pages

Sophisticated Triggers

Dynamic Automations

Automation Map

Automation Recipes

Automation Split Testing

Website Forms

Use the form builder to easily collect customer data and improve your campaigns.

SMS Automation

Send a text message to contacts within an automation using powerful integration partners


Drag & Drop Email Designer

Dedicated Email Deliverability Team

Email Templates

Conditional Content

Split Testing


Basic reporting

Open rates, click through rates, unsubscribes, conditional content

Reply tracking

Google Analytics

Automation reports

Predictive content reports

Attribution reports

Web personalization reports

Field reports

Support & Training

Live Chat & Email-based Support


One-on-One Training

Check us out for free

Try ActiveCampaign for free

Instant set-up. No credit card required.

Schedule a free demo

Get a free walkthrough of ActiveCampaign

Take your strategy to the next level with a stronger platform

Custom reports

Analyze info the way you want and get answers that matter to your business. Create reports that help you discover trends, areas you can grow, or specific data you need about your business.