Compare us with GetResponse
Choose the marketing automation software that will arm you with features to elevate your strategy. With features like pre-designed templates and advanced automation workflows, find the right fit for your business and take your campaigns to new heights.
Advanced personalization options for highly tailored campaigns
ActiveCampaign delivers personalized messaging options, automation triggers for targeted campaigns, CRM integration for customer data, lead scoring and nurturing, and segmentation for precise audience targeting.
- Multi-step marketing automation
- Email, site, and campaign tracking
- Advanced segmentation
- Dynamic & predictive content
- A/B/C/D/E testing options
- Next best action suggestions
- AI content creation tools
- Predictive sending with AI
- 250+ professional templates
- Drag-and-drop email designer
- Fully-featured enhanced CRM
- Custom objects & data structures
Why choose ActiveCampaign over GetResponse?
See four reasons why we're the top choice for email, marketing, and sales automation.
Connect on every channel
Use email, SMS, Facebook Custom Audiences, and more to reach your contacts where they are.
Test up to five options
Test emails—or entire automation workflows—to find what works and what doesn’t for your subscriber lists.
Prioritize your campaigns with lead scoring
Understand email subscribers engagement, identify their interests, and send them what you know they’ll love.
Set goals and create reports
Measure your efforts and optimize your funnel to get the most out of your automation tool.
How ActiveCampaign wins
Create highly tailored and targeted marketing campaigns, segment your audience based on factors like behavior, preferences, and demographics, and use powerful automation workflows to tie it all together. This level of precision ensures that each communication resonates with the right audience and improves conversion rates.
Create advanced, multi-step automations
ActiveCampaign’s conditional wait and dynamic routing enable advanced branching, giving you control over campaign delivery, targeting, and response.
Personalize for every customer
Do more with ActiveCampaign's advanced segmentation, automation, and personalization features, delivering targeted messaging across every channel and improved customer engagement.
Get a powerful built-in CRM
Our platform seamlessly connects sales and marketing automation to streamline relationship management, personalize every message, and drive results.
Analytics & reporting at your fingertips
ActiveCampaign offers extensive ROI tracking and custom reports, with omnichannel metrics and behavior tracking to understand campaign impact and revenue.
