Marketing Automation That Wows

Choose the marketing automation software that will arm you with features to elevate your strategy. With features like pre-designed templates and advanced automation workflows, find the right fit for your business and take your campaigns to new heights. 


Plan Type: Plus
Setup Costs: $0

Advanced Automation
Email Marketing
Deep CRM Integration

$ 49
per month - paid yearly


Plan Type: Automation
Setup Costs: $0

Marketing Automation

$ 42
per month - paid yearly

Advanced personalization options for highly tailored campaigns

  • Robust dynamic content options for personalized messaging
  • Behavior-based automation triggers for highly targeted campaigns
  • Deep CRM integration for comprehensive customer data utilization
  • Advanced lead scoring and nurturing for personalized engagement
  • Advanced segmentation capabilities for precise audience targeting
g2 rating

Utilize advanced segmentation for precise audience targeting

Create highly tailored and targeted marketing campaigns, segment your audience based on factors like behavior, preferences, and demographics, and use powerful automation workflows to tie it all together. This level of precision ensures that each communication resonates with the right audience and improves conversion rates.

 Plus, ActiveCampaign is #1 in email deliverability among competitors in Emailtooltester’s 2024 deliverability test, with an average deliverability rate of 89.6% If your emails aren’t landing in inboxes, your marketing efforts are going to waste. Choose a platform with solid deliverability.

Empower your team with precision and power

Choose the tool with advanced segmentation and automation that’ll help you engage and convert your primary audience, create impactful campaigns that resonate with your target market, and drive actionable results.


Advanced Segmentation

Streamline how you filter contacts and test your campaigns by using conditions that allow for different combinations of collected data.

Predictive Sending

Optimize email delivery times based on individual recipient behavior, increasing open rates and engagement.

Personalization Tags

Use personalization tags and merge fields to customize each customer's experience.

Customizable Templates

Choose from a library of email templates and customize them to your needs.

Site and Event Tracking

Track website activity and custom events, providing valuable insights for personalized targeting and triggering automation.


Behavioral-Based Triggers

Trigger automations based on specific customer actions, enabling highly targeted campaigns.

Visual Automation Builder

Create and design detailed email sequences using automation for your marketing campaigns.

SMS Marketing Automation

Engage with customers through text messages.

Advanced Automation

Create automations with conditional logic and split testing.

Split Automations

Use If/then logic to give customized experiences without creating dozens of automations.


Robust CRM

A central hub for storing, organizing, and incorporating customer data to manage customer relationships and sales pipelines.

Lead Scoring

Prioritize and segment leads based on their engagement level and likelihood of conversion.

Deep Contact Management

Manage contacts, track customer interactions, and nurture leads all within the CRM.

Data-Based Email Personalization

Create one-on-one email personalization based on each customer's CRM data.

Pipeline Management

Track and manage deals efficiently using a suite of sales automation features.


App Integrations

Integrate various apps and platforms into the tool (e.g., Shopify, WordPress, Salesforce).


Connect webhooks for real-time data updates and notifications.

API Connection

Utilize an extensive API for custom integrations and development.

E-commerce Integrations

Integrate popular e-commerce platforms to save time and streamline the fulfillment process.

How ActiveCampaign wins over GetResponse

Elevate your audience targeting and outreach.

Multi-channel messaging

Use email, SMS, Facebook Custom Audiences, and more to reach your contacts where they are.

A/B testing

Test emails—or entire automation workflows—to find what works and what doesn't for your subscriber lists.

Date-based automation

Trigger automations when you update content and automatically follow up with your target audience.

Goals & goals reporting

Measure your efforts and optimize your funnel to get the most out of your automation tool.

Contact & lead scoring

Understand email subscribers engagement, identify their interests, and send them what you know they'll love.

Make it a hassle-free switch

Try ActiveCampaign for free

Instant set-up. No credit card required.

Schedule a free demo

Get a free walkthrough of ActiveCampaign