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ActiveCampaign vs. ConvertKit

An email marketing tool that grows with you

ConvertKit has almost everything bloggers and creators need to get started—until basic email marketing isn’t enough. ActiveCampaign gives you advanced segmentation, smart automation, a CRM to help you manage relationships, and an actual email designer that’s powerful enough to keep up with your growing audience.

ActiveCampaign

Plan Type:

Lite

Contacts:

1,000

Emails/month:

Unlimited

Setup Cost:

$0


  • Email Marketing
  • Advanced Automation
  • Free Migration - for everyone
  • Knowledgeable Support Team
  • Free, High-quality Training
$17
per month - paid yearly

ConvertKit

Plan Type:

Complete

Contacts:

1,000

Emails/mo:

Unlimited

Setup Cost:

$0


  • Email Marketing
  • Basic Automation
$24
per month - paid yearly

Marketing automation designed to grow your audience

  • Easy-to-use visual email campaign designer (that won’t cramp your style)
  • Powerful email targeting and segmentation
  • Pre-built automation workflows to get started easily
  • Better track your relationships and always know who you’re talking to with the CRM
  • Integrates with the top membership platforms
4.5 stars on G2 Crowd

Do more with advanced automation and personalization (that's still easy to use)

ConvertKit has marketing “automation” that's limited to simple actions. But ActiveCampaign lets you combine more than 20 triggers and 40 automation actions, so you can show your audience exactly what content they want to see. Best of all? We get you started quickly by migrating all information for all user types at no charge.

A better platform for creators

Grow your audience with ActiveCampaign

Feature

ActiveCampaign's Plus Plan

ConvertKit's Complete Plan

Marketing Automation

Tagging

Tags let you group, sort, send, and automate. They’re like attaching a sticky note to your contacts.

Powerful Segmentation

Use lists, tags, and custom fields to group your customers—then send them content based on their interests and lifecycle stage.

Lead & Contact Scoring

Track engagement so you can reach out precisely when each prospect is ready to buy.

Dynamic Automations

Use multiple goals and go-to actions to create flexible workflows and send each contact down a unique path.

Start/Stop an Automation

Use automation to send contacts into—or remove them from—another automation workflow.

Automation Map

See how your automations connect to each other, so you can easily update your marketing, adjust your strategy, and map out new automations.

Automation Recipes

Pre-built automations to help you get started building common workflows.

Automation Split Testing

Use If/then logic to give customized experiences without creating dozens of automations.

RSS Automation

Create a workflow to send customers blog updates via multiple channels on a repeatable basis.

Website Forms

Enter a customer into an automation when they submit a form on your website.

SMS Automations

Send a text message to contacts within an automation.

Site & Event Tracking

Email Marketing

Drag & Drop Email Designer

Dedicated Email Deliverability Team

A real human will check your first few emails and be sure they comply with deliverability standards.

Visual Email Templates

Conditional Content

Put different messages in front of different people based on specific rules.

RSS Feed

Send customers regular updates when your blog is updated.

Split Testing

A/B test campaigns to learn what content works best.

Integrations

Customized Stack & Scalability

Build customized stacks for your business, allowing your features to scale with you, not against.

Ecommerce

Connect WooCommerce, Square, and BigCommerce stores to your marketing and sales automation platform.

Typeform Integration

Landing Page Integrations

Unbounce, Instapage, and more.

Site Tracking via Wordpress

Set up site tracking as well as the basic Wordpress integration functions.

Sales Automation

Flexible CRM

Leverage an organized system to track sales, speaking engagements or events.

Mobile CRM

Pipeline Management

Clearly manage your sales process from start to finish

Stages

Track individual items as they move along a pipeline.

Deal Creation & Management

Task Management

Deal Scoring

Win Probability

Machine learning generates a percentage field on each deal, telling you how likely that deal is to be won.

Lead Nurturing

Support

Free Migrations for All Users

*Must have 5,000 contacts for migration support with ConvertKit.

Chat & Email Support

Education

Attend accessible in-person workshops and have regular calls with our team for your toughest questions.

Free, High-Quality Training

Messaging

Conversations Inbox & Live Chat

*Can be purchased as an add-on to any ActiveCampaign plan.

Conversations Mobile App

Facebook Custom Audiences

SMS Marketing

Subscribe your contacts by SMS when they send a keyword to a phone number.

Make it a hassle-free switch

Try ActiveCampaign for free

Instant set-up. No credit card required.

Check out our blogger-friendly features

Elevate your audience targeting and outreach.

Multi-channel messaging

Use email, SMS, Conversations, Facebook Custom Audiences, and more to reach your contacts where they are with content they care about.

A/B testing

Test emails – or entire automation workflows – to find what works and what doesn't for your audience.

Date-based automation

Trigger automations based on when you update content. Automatically follow up with your target audience.

Goals & goals reporting

Goal reporting lets you measure your efforts. Optimize your funnel to get the most out of your automation tool.

Contact & lead scoring

Find out who engages with your content the most. Identify subscriber interests and then send them what you know they'll love.

We’ll move you from ConvertKit for free

You never need to worry about getting started. We’ll get you up and running fast.

  • Your lists, contacts, custom fields, and tags
  • Your automation workflows
  • Your opt-in forms
  • Your email templates

Make it a hassle-free switch

Try ActiveCampaign for free

Instant set-up. No credit card required.