ACTIVECAMPAIGN VS. CONVERTKIT
An email marketing tool that grows with you
ConvertKit has almost everything bloggers and creators need to get started—until basic email marketing isn’t enough. ActiveCampaign gives you advanced segmentation, smart automation, a CRM to help you manage relationships, and an actual email designer that’s powerful enough to keep up with your growing audience.
ActiveCampaign
Email Marketing
Advanced Automation
Free Migration - for everyone
Knowledgeable Support Team
Free, High-quality Training
ConvertKit
Email Marketing
Basic Automation
Marketing automation designed to grow your audience
- Easy-to-use visual email campaign designer (that won’t cramp your style)
- Powerful email targeting and segmentation
- Pre-built automation workflows to get started easily
- Better track your relationships and always know who you’re talking to with the CRM
- Integrates with the top membership platforms
Do more with advanced automation and personalization (that's still easy to use)
ConvertKit has marketing “automation” that’s limited to simple actions. But ActiveCampaign lets you combine more than 20 triggers and 40 automation actions, so you can show your audience exactly what content they want to see. Best of all? We get you started quickly by migrating all information for all user types at no charge.
A better platform for creators
Grow your audience with ActiveCampaign
Feature
ActiveCampaign's Plus Plan
ConvertKit's Complete Plan
MARKETING AUTOMATION
Tagging
Tags let you group, sort, send, and automate. They’re like attaching a sticky note to your contacts.
Powerful Segmentation
Use lists, tags, and custom fields to group your customers—then send them content based on their interests and lifecycle stage.
Lead & Contact Scoring
Track engagement so you can reach out precisely when each prospect is ready to buy.
Dynamic Automations
Use multiple goals and go-to actions to create flexible workflows and send each contact down a unique path.
Start/Stop an Automation
Use automation to send contacts into—or remove them from—another automation workflow.
Automation Map
See how your automations connect to each other, so you can easily update your marketing, adjust your strategy, and map out new automations.
Automation Recipes
Pre-built automations to help you get started building common workflows.
Automation Split Testing
Use If/then logic to give customized experiences without creating dozens of automations.
RSS Automation
Create a workflow to send customers blog updates via multiple channels on a repeatable basis.
Website Forms
Enter a customer into an automation when they submit a form on your website.
SMS Automations
Send a text message to contacts within an automation.
Site & Event Tracking
EMAIL MARKETING
Drag & Drop Email Designer
Dedicated Email Deliverability Team
A real human will check your first few emails and be sure they comply with deliverability standards.
Visual Email Templates
Conditional Content
Put different messages in front of different people based on specific rules.
RSS Feed
Send customers regular updates when your blog is updated.
Split Testing
A/B test campaigns to learn what content works best.
INTEGRATIONS
Customized Stack & Scalability
Build customized stacks for your business, allowing your features to scale with you, not against.
Ecommerce
Connect WooCommerce, Square, and BigCommerce stores to your marketing and sales automation platform.
Typeform Integration
Landing Page Integrations
Unbounce, Instapage, and more.
Site Tracking via WordPress
Set up site tracking as well as the basic WordPress integration functions.
SALES AUTOMATION
Flexible CRM
Leverage an organized system to track sales, speaking engagements or events.
Mobile CRM
Pipeline Management
Clearly manage your sales process from start to finish
Stages
Track individual items as they move along a pipeline.
Deal Creation & Management
Task Management
Deal Scoring
Win Probability
Machine learning generates a percentage field on each deal, telling you how likely that deal is to be won.
Lead Nurturing
SUPPORT
Free Migrations for All Users
*Must have 5,000 contacts for migration support with ConvertKit.
Chat & Email Support
Education
Attend accessible in-person workshops and have regular calls with our team for your toughest questions.
Free, High-Quality Training
MESSAGING
Conversations Inbox & Live Chat
*Can be purchased as an add-on to any ActiveCampaign plan.
Conversations Mobile App
Facebook Custom Audiences
SMS Marketing
Subscribe your contacts by SMS when they send a keyword to a phone number.
Make it a hassle-free switch
Try ActiveCampaign for free
Instant set-up. No credit card required.
Check out our blogger-friendly features
Multi-channel messaging
Use email, SMS, Conversations, Facebook Custom Audiences, and more to reach your contacts where they are with content they care about.
A/B testing
Test emails – or entire automation workflows – to find what works and what doesn't for your audience.
Date-based automation
Trigger automations based on when you update content. Automatically follow up with your target audience.
Goals & goals reporting
Goal reporting lets you measure your efforts. Optimize your funnel to get the most out of your automation tool.
Contact & lead scoring
Find out who engages with your content the most. Identify subscriber interests and then send them what you know they'll love.
We’ll move you from ConvertKit for free
When you get free migration, we import:
- Your lists, contacts, custom fields, and tags
- Your automation workflows
- Your opt-in forms
- Your email templates
Make it a hassle-free switch
Try ActiveCampaign for free
Instant set-up. No credit card required.
