When two platforms combine their strengths, they don’t just connect; they create an autonomous marketing foundation that transforms how agencies operate in the AI era.
Meet the partner
Webflow is a Website Experience Platform (WXP) that empowers marketers, designers, and developers to visually build, manage, and optimize stunning websites that deliver enterprise-grade performance and AI-driven personalized experiences.Webflow serves agencies managing anywhere from 10 to 1,000+ clients, providing the tools to create professional web experiences that scale.
As AI reshapes our world, Webflow has positioned itself as a strategic differentiator for agencies, enabling them to move beyond manual processes and spend more time on meaningful, strategic work. Representing Webflow in this conversation are Alyssa Behrens and Zane Mercey, who lead partnerships and agency success within Webflow’s ecosystem.
When they were looking for a partner that aligned with their company values: shipping products with leaner teams, shipping faster, leveraging LLM and search, and doing more with less, they found that ActiveCampaign was the platform that would allow them to achieve all of this and more.
The foundation problem
Before their integration with ActiveCampaign, Webflow identified a critical opportunity facing their mutual agency customers. Despite having powerful tools at their disposal, agencies were stuck in manual integration workflows to connect with ActiveCampaign that consumed valuable time and didn’t fully sync data across both platforms.
"We had a lot of mutual customers between us, nothing connecting the two tools together," explains Webflow's partnership team.
"Now with this ActiveCampaign app on the Webflow app marketplace, it creates a seamless environment where you can set it up and forget it, and you can take that time you used to take to be more strategic."
The problem wasn’t just technical—it was strategic. Agencies were being asked to create “living, breathing digital experiences” at an impossible scale while drowning in manual busywork that prevented them from focusing on what truly differentiated their services.
Building the intelligence layer
The Webflow and ActiveCampaign partnership goes beyond the standard integration, serving as an “intelligence layer” or an autonomous engine running beneath agency operations.
“Think of Webflow and ActiveCampaign as the engine under the hood for agencies, always running, taking in inputs from AI, customer data, and strategy that agencies come with. This allows agencies to focus on their vision and move forward with that.”
This intelligence layer creates what agencies need most: operational autonomy. Unlike traditional automation, autonomous marketing is a fully AI-driven approach where AI agents manage the strategy, content creation, execution, and optimization without manual setup.
Rather than replacing human creativity and strategy, the partnership amplifies these core competencies by automating the manual processes that previously consumed agency resources.
Key autonomous capabilities
The integration unlocks several sophisticated automation capabilities:
- Seamless form synchronization: Webflow forms automatically sync contact data into ActiveCampaign's CRM and sales tools, creating real-time communication between platforms
- Native form embedding: ActiveCampaign forms integrate natively into Webflow sites, making them scalable for agencies managing hundreds or thousands of clients
- Behavioral triggering: User behavior and site activity automatically trigger personalized marketing journeys across email, SMS, and WhatsApp\
- Cross-platform analytics: Integrated tracking provides comprehensive insights into visitor behavior and campaign performance
Screenshot shows the Webflow form integration with form field mapping options and sync settings needed to connect Webflow forms with ActiveCampaign’s marketing automation platform.
The strategic shift
The most significant impact isn’t technical, it’s strategic. Webflow’s partnership with ActiveCampaign enables what they call a fundamental shift “from manual to autonomous” operations.
"The main value point is taking the manual components out of it," Behrens shares. "When you have the synergy that Webflow and ActiveCampaign have, you can move more on strategic and creative visions. Manual things aren't scalable."
This partnership and shift to autonomous marketing addresses several critical agency pain points that stretch over many different types of marketing tasks.
Imagine: Strategic vision over technical setup
Instead of spending time on integration maintenance, agencies can focus on imagining innovative solutions for their clients. The autonomous foundation handles technical execution while human expertise drives creative strategy.
Activate: Scalable implementation
Agencies can activate sophisticated marketing campaigns across multiple clients simultaneously, with the integration supporting anywhere from 10 to 1,000+ clients
Validate: Real-time optimization
The combined platform provides comprehensive data to validate campaign effectiveness, enabling agencies to continuously refine and improve their approaches based on actual performance metrics.
The ROI transformation
Webflow's partnership with ActiveCampaign delivers a measurable business impact by addressing what Webflow identifies as the top agency priorities: shipping products with less person power, shipping faster, leveraging LLM and search, and doing more with less.
“The ActiveCampaign App for Webflow increases the ability for agencies to deliver on ROI. We’re delivering a custom experience that’s cross-functional between the two tools,” says Behrens. And this impact on ROI extends beyond internal efficiency. Agencies report being able to create more powerful, self-sufficient clients—a counterintuitive but highly effective strategy.
“I’m seeing a trend where agencies are training their clients on how to use Webflow itself so they don’t have to be the ones on-call and bill the client time after time. If you can make them powerful, that’s what helps them to grow and makes them a power user as a customer.”
The long-term vision
Unlike static integrations, the Webflow and ActiveCampaign partnership is designed for continuous evolution in the always-changing world of AI.
Says Behrens: “Webflow views this as a very long-term partnership. It’s not a stagnant app we release and forget. With AI, everything changes so quickly, and we need to invest in working with partners that are constantly adapting with us, staying attuned to industry standards.”
ActiveCampaign is that adaptive, forward-thinking partner for Webflow.
This forward-thinking approach positions agencies not just to survive AI disruption, but to lead it. Webflow is confident when they say, “We provide that extra layer of AI and tooling that really sets agencies apart.”
Ready to step into the future of autonomous marketing?
The Webflow and ActiveCampaign partnership demonstrates how sophisticated integrations can transform agency operations from manual processes to autonomous systems. By creating an intelligence layer that handles execution while amplifying human creativity and strategy, agencies can focus on what truly differentiates their services in the AI era.
Discover the ActiveCampaign partner program and learn how leading platforms are building the future of autonomous marketing together.
