Welcome to ActiveCampaign

Set up your contact foundation by importing your existing contacts and creating your first list/​tag strategy. Create and map custom fields that further define who your users are.

How to import contacts from a CSV file

In order to send your first email Campaign, you must first authenticate your sending domain. Do this within the ​“advanced” section of your settings and review this quick how-to video for set-up support. 

Your brand, baked in. Custom Instructions make Active Intelligence sound like your team wrote it — every time. Set your voice, industry, and goals once, so every AI-generated message sounds like you.

Use our powerful AI Brand Kit to create on-brand templates without the manual work. Your first Campaign is just a few clicks away. Then, send your first segmented email campaign to the right contacts. 

With Site Tracking, you’ll be able to – in real-time – track identified contacts’ website and page visits. This allows you to gather behavior-based data to create specific segments and trigger targeted messages and content. 

Set up Site Tracking in 3 minutes!

Use Forms to help capture leads in ActiveCampaign. Create your first landing page or form, or let Active Intelligence build it for you. Simply prompt Active Intelligence to ​“Build a new lead form” — and let us know what you’d like included. Or, build a form from scratch by following this step-by-step guide. 

Let Active Intelligence build your multi-step workflows in seconds. Prompt Active Intelligence to ​“Build a 3 step welcome sequence email” and watch your vision come to life. You can create personalized customer journeys or leverage pre-built automation recipes. 

Use Native and Third-Party Integrations to connect ActiveCampaign with one or more tools you’re already using. Google Sheets, Facebook, Salesforce, Calendly, Zapier, and ecommerce platforms are some common integrations that help reduce manual work. 

Active Intelligence can help you seamlessly launch nurture sequences, win-back flows, and targeted campaigns in seconds, not hours. Create automations that respond to specific actions like website visits, purchase behavior, form submissions, email engagement, or custom events. Prompt Active Intelligence to ​“Create a customer journey that will help me win back my inactive subscribers.”

Use Active Intelligence to identify high-intent contacts based on behavior, purchase history, and engagement — so your outreach always reaches the right people. Ask Active Intelligence to ​“Create a segment for contacts who visited my site 3+ times but haven’t purchased.”

Learn about segments

Active Intelligence analyzes your campaigns and surfaces actionable insights — so you can improve performance without digging through reports manually. A reporting evaluator, without the manual effort. Ask Active Intelligence to ​“Show me how my email performance has changed in the past 6 months.”

Leverage Autonomous Insights now!

Identify disengaged contacts and take immediate action with AI-recommended strategies tailored to re-activate them before they churn for good. Tell Active Intelligence to ​“Give me specific recommendations to increase my open rates.”