Ignite your growth—engage customers with the power of SMS
Build deeper customer relationships with personal, data-driven SMS automations and campaigns.
Take a step ahead of the competition.
From delivery updates to timely promotions, text messaging is the best way to engage your customers.
Grow faster and smarter with SMS
Chat with your customers at every opportunity with a compliant, engaging SMS strategy that’s personalized, automated, and powered with AI.
Build an engaged text message audience–compliantly
Growing a compliant SMS subscriber list is a tall task. ActiveCampaign helps you grow faster with ready-to-use compliance language and phone number validation.
Timely, automated texts for every use case
One of the benefits of SMS is that messages are read 99% of the time. Build automations to send texts at the exact right moment.
Personal texts to the perfect group of customers
Build a tailored audience for your text and personalize the message with the help of AI. Drive even more engagement by adding images.
Discover what’s working and what’s not
Track the metrics on every text message. Learn which texts create more engagement and when is the best time to send.
Turn texts into revenue
Get the complete guide to SMS marketing—from crafting personal messages at scale to achieving 98% open rates and 25% click-through rates that crush email.
Everything you need for text success
Start building a best-in-class SMS marketing strategy today.
- Phone number validation
- SMS inbox
- Out-of-the-box consent language
- Segmentation and personalization
- Two-way messaging
- Message customers with a dedicated number
- AI content generation
- Keyword responses
- Send or schedule SMS campaigns
- Quiet hours
- Link shortening and tracking
- MMS (US & AU only)
Extend your campaigns with SMS outreach
Check out some of the ways that you can use our SMS marketing tools to build more effective marketing campaigns.
Broadcast to your entire audience
Reach thousands of contacts instantly with broadcast campaigns that cut through the noise and put your message in the channel that customers check the most.
Make every text a conversation
Deliver real-time, two-way conversations that help you qualify leads, answer questions on the spot, and build authentic connections that drive sales.
Recover sales with 1:1 messages
Send notifications and nudges when your prospect abandons their cart online. Tailor your message with relevant product info and stock alerts.
Send personalized discounts
Send out different coupons via SMS based on each contacts’ preferences, purchase history, and engagement.
Frequently Asked Questions
What features does ActiveCampaign offer for personalizing SMS messages to different customer segments?
ActiveCampaign offers robust segmentation and personalization tools for SMS, allowing you to tailor messages based on customer data, preferences, purchase history, and engagement. AI-powered content generation and dynamic content features ensure each recipient gets a message that resonates with their unique profile. This level of personalization drives higher engagement and makes every SMS feel relevant and timely.
How does ActiveCampaign’s phone number validation feature improve SMS deliverability?
ActiveCampaign’s phone number validation ensures that only valid, active numbers are added to your SMS campaigns, reducing the risk of undelivered messages and wasted spend. By filtering out invalid or mistyped numbers at the point of entry, your messages reach real, engaged recipients, maximizing deliverability and campaign effectiveness.
What is the benefit of using AI content generation for SMS campaigns in ActiveCampaign?
AI Content Generation in ActiveCampaign (facilitated in the Active Intelligence console) helps you quickly craft compelling, personalized SMS messages that fit within character limits and resonate with each audience segment. This saves time, eliminates writer’s block, and ensures your campaigns are optimized for engagement and conversion at scale. With ActiveCampaign, you can also turn on AI Reply Suggestions, which allows you to leverage Active Intelligence to generate suggested replies based, for example, on your contact conversation history.
How can I use keyword responses in ActiveCampaign to automate customer interactions via SMS?
With keyword responses, you can set up automated replies triggered when customers text specific keywords to your dedicated SMS number. This allows you to instantly deliver information, offers, or next steps, creating interactive experiences and automating common customer requests without manual intervention.
How does ActiveCampaign ensure SMS compliance and manage subscriber consent?
ActiveCampaign helps you stay compliant by providing out-of-the-box consent language and tools to manage subscriber opt-ins. Phone number validation ensures only valid, opted-in contacts receive your messages, and compliance features are built into forms and automations to make managing consent straightforward and reliable.
Is text marketing good for small business?
While text marketing isn’t for everyone, it can be a great asset for small businesses. Depending on your budget and contact list, sms marketing allows you to talk directly to your customers and improve customer loyalty. Plus, it can set you apart from local competitors.
What is an SMS marketing campaign?
Just like a marketing campaign, an SMS marketing campaign is a series of marketing events done solely through text messaging. SMS marketing campaigns are great for getting consistent messaging directly to your customers. They can also be automated and personalized down to the contact. To learn more about the basics of SMS marketing, read the article: SMS Marketing 101: Everything You Need to Know.
