AI-powered marketing software to accelerate growth
Artificial intelligence helps you drive better campaign performance, analyze behavior for more informed decision-making, and create frictionless customer experiences.
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AI brand kit
Use AI to build your own brand kit in no time, powering more personalized campaigns for every customer.
AI-suggested segments
Effortlessly segment your customers with intelligent insights, so you can always focus on the high-value leads and optimize for engagement.
Campaign calendar view
Make sure your campaigns hit inboxes at the optimal time with intelligent scheduling. Our AI calculates the best time and day to send your campaigns for maximum impact.
Campaign reporting co-pilot
Discover digestible insights and key highlights to better understand campaign performance and find next steps across your marketing initiatives.
Meet your intelligent marketing partner
Instantly build and activate powerful campaigns with unique suggestions and automated messaging, giving you more time to focus on what matters.
Your marketing co-pilot for smarter decisions
Get insights, recommended strategies, and focus areas for optimization in real-time, as you build. Make informed decisions and stay on track.
Autopilot your routine and focus on the big ideas
We handle routine tasks like scheduling, content creation, and performance analysis, so you can prioritize strategy and growth.
Let AI handle the heavy lifting
AI gives you time back. Generate on-brand email templates, content, and images for hassle-free design and effortless on-brand content creation.
Expertise on demand
Move forward with confidence. Get effective suggestions that validate your ideas and point you in the right direction for more impactful campaigns.
An intelligent platform exclusively for your business
Designed to adapt and evolve to your business needs and goals, our platform leverages machine learning and algorithms to deliver personalized automations, insightful analytics, and seamless interactions.
Effortless targeting and intelligent optimization
AI-powered segments and automations continuously learn to help you identify the right targets and actions based on what your customers want.
A custom-fit solution for your needs
Fuel your growth journey with personalized recommendations and solutions that adapt and scale as you need them to.
Powered by all your customer engagement data
Seamlessly integrate your tech stack for a tailored marketing experience that enhances engagement and simplifies your workflow
Boost engagement with AI-optimized scheduling
Our predictive sending feature uses AI to find the best time to send your campaigns based on your contacts’ preferences and behaviors.
Fast track your journey to success
No more guesswork. Stay one step ahead with the ability to predict customer interactions. ActiveCampaign AI identifies and matches the ideal customer with the best campaigns and automations to drive ROI.
Focus on what matters
Uncover insights, powered by millions of businesses just like yours, to guide tailored interactions that align with your industry and goals.
Easily identify and engage your most valuable audiences
Focus on the right audience with AI-driven insights to create unique messaging and campaigns that resonate while optimizing engagement strategies for maximum impact.
See tomorrow’s trends today
Anticipate your customers’ next move with AI and effortlessly create tailored strategies while automating actions for the best results.
Analyze customer sentiment
Our sentiment analysis is powered by thousands of data points and real-time customer data, so you can stay up to date and plan your campaigns accordingly.
See AI and machine learning in action
Use our AI capabilities to support ultra-targeted campaigns for each customer based on your segmentation data and customer insights.
Set out what you want to achieve, and AI will build it for you
Save time writing with built-in AI tools
Predict how likely a deal is to close
Send your emails when your contacts are most likely to open them
Import your identity in seconds
Create entire campaigns from simple prompts
Bring the power of AI into any experience
Soundsnap uses machine learning to boost open rates by 20%
Discover how ActiveCampaign’s predictive sending feature powers Soundsnap’s success with the right emails at the right time.
300
%
Increase in month-to-month email revenue
ActiveCampaign was the perfect fit for us. It has all the features we wanted, for a reasonable price. If a company has as many contacts as we have but doesn’t have an enterprise level budget, ActiveCampaign is a great choice.
FAQs
How does ActiveCampaign’s AI-powered marketing platform help improve campaign performance?
ActiveCampaign’s AI-powered marketing software boosts campaign performance by automating key tasks like content creation, audience segmentation, and send-time optimization. The platform’s AI agents analyze billions of data points to recommend the best strategies, personalize messages for each contact, and ensure emails land at the optimal time for engagement. This approach eliminates manual guesswork, allowing marketers to focus on strategy while AI continuously learns and adapts campaigns for better results. The result is higher open rates, improved conversions, and more efficient marketing operations.
What makes ActiveCampaign’s AI features different from other marketing automation tools?
ActiveCampaign stands apart by offering true autonomous marketing—AI agents that not only automate tasks but also strategize, execute, and optimize campaigns across channels without constant manual oversight. Unlike tools that bolt on basic AI features, ActiveCampaign’s AI is deeply integrated, learning from billions of interactions to deliver real-time recommendations, hyper-personalization, and continuous improvement. The platform is designed for approachability, enabling anyone to leverage advanced AI without technical expertise, and it adapts to your unique business goals for a truly custom-fit solution.
How do AI-suggested segments in ActiveCampaign help me target the right audience?
AI-suggested segments in ActiveCampaign analyze your customer data to uncover high-value audiences you might not have identified on your own, such as likely repeat buyers or at-risk subscribers. The AI reveals patterns and predicts outcomes, providing ready-to-use segments that improve targeting and campaign performance. This means you can focus your efforts on the audiences most likely to engage and convert, all without the need for manual filtering or complex queries.
What is the Model Context Protocol in ActiveCampaign, and how does it enhance AI-driven marketing?
The Model Context Protocol (MCP) in ActiveCampaign allows you to securely connect external AI tools like ChatGPT or Claude directly to your ActiveCampaign account. This integration enables seamless access to your marketing data and automations from within your preferred AI environment, so you can trigger workflows, update contacts, and pull campaign metrics without switching platforms. MCP empowers marketers to extend autonomous marketing capabilities into their existing AI workflows, making advanced automation and insights even more accessible.
How can custom AI agents in ActiveCampaign automate my unique marketing workflows?
Custom AI agents in ActiveCampaign are designed to handle specific marketing tasks, from content creation and segmentation to automation and reporting. You can assign tasks to these agents using plain language, and they’ll build, execute, and optimize workflows tailored to your goals and industry. This flexibility means you can automate unique, complex marketing processes without coding or technical expertise, freeing you to focus on strategy and growth.
What AI marketing automation features are available in ActiveCampaign to help save time and boost results?
ActiveCampaign offers a suite of AI marketing automation features, including AI Campaign Builder, AI Brand Kit, Predictive Sending, AI-Suggested Segments, and the AI Actions Library. These tools automate campaign creation, personalize content, optimize send times, and continuously refine targeting based on real-time data. By handling routine tasks and providing actionable insights, these features help marketers achieve better results with less effort.