Give any workflow AI capabilities by adding actions from our library. Analyze customer intent, score engagement quality, or generate personalized recommendations—all with instructions you write in plain language, no technical setup required.
Add an AI Action to your automation and watch as it performs complex tasks for you—taking on the heavy lifting and building more adaptable journeys for your customers.
Simply select the AI Actions Library in your automation to summarize text, analyze sentiment, translate, categorize and extract data–then use that to personalize any marketing campaign.
Type your instructions as you want them to be performed and choose where to store the response. For best results, use clear directions and set actionable goals.
Personalize marketing experiences for every individual, scaling your outreach while keeping interactions personal to drive engagement and loyalty.
AI finds ways to get you to your goals: building automations, sorting data, creating content, and more. You’ll have the chance to review the workflow and make any changes to fit your business.
Run campaigns across the world without investing extra time and resources into translation. AI takes your messages and localizes them for every region automatically, so you can effortlessly expand your reach and break into new markets.
Our AI Prompt Block is an easy and flexible way to bring the latest AI features into the marketing automation flow you already know and love.
You can add actions like analyzing email sentiment, qualifying leads based on behavior, generating personalized product recommendations, scoring engagement quality, summarizing customer interactions, or predicting next-best actions. Each action uses AI to handle complex decisions that would be difficult or impossible with traditional automation rules.
Not at all. You simply describe what you want the AI action to do in plain English—like “analyze this customer’s recent activity and recommend the best product category for them.” The AI Actions Library handles all the technical complexity behind the scenes, so you can focus on the business logic.
AI Actions drop right into any automation workflow you’re building, just like adding an email send or tag. Place them wherever you need intelligent decision-making—at the start to route contacts smarter, in the middle to personalize next steps, or at the end to analyze results. They work seamlessly with all your other automation actions.
ActiveCampaign’s AI Actions Library empowers you to automate sophisticated marketing tasks simply by describing what you want in plain language—no coding or technical setup required. The platform translates your instructions into intelligent actions, such as analyzing sentiment, categorizing data, or generating personalized recommendations, and seamlessly integrates these into your workflows. This makes advanced automation accessible to every marketer, agency, or business owner, eliminating the need for specialized technical skills and freeing you to focus on strategy and results.
Yes, AI Actions enable deep personalization by analyzing real-time customer data and behaviors to tailor each step of the journey. You can use AI to dynamically adjust content, recommend products, segment audiences, and trigger follow-ups based on individual preferences or engagement, ensuring every interaction feels relevant and timely.
Custom AI agents in ActiveCampaign are specialized, purpose-built assistants designed to handle distinct marketing tasks—such as content creation, segmentation, or campaign optimization. You can tailor these agents by providing plain-language instructions and business-specific goals, enabling them to adapt to your industry, audience, and unique workflows for maximum impact.
ActiveCampaign’s AI Translations lets you instantly translate your marketing content into multiple languages so you can send truly 1:1 personalized messages to contacts in the language they prefer—without rewriting every email, SMS, or campaign variation by hand; it’s designed to be context-aware (so the translation fits the intent of the message, not just the words), helps preserve your brand voice and tone, and makes it easy to create, review, and refine localized versions of key content so you can launch global-ready campaigns faster, reduce the time and cost of localization, and confidently break into new markets while keeping messaging consistent across segments and channels.
Try it free for 14 days.
