Google Contacts: Add/Update contact when a purchase is made


How do you turn a customer into a repeat customer?

Realizes when a customer has made a purchase is a pivotal moment in communication. They now know first hand how your product works, have developed an opinion, and are thinking about how to increase the value of their purchase. You can focus on re-ordering, getting reviews, or upselling them on accessories to complete their experience.

This automation uses ActiveCampaign's powerful integration with Google Contacts to update a contact record when they make a purchase. You can then pass over important order information via field mapping or move them to a specific group for customers.

Here's how this automation works:
1. The automation is triggered when the contact makes a purchase.
2. The contact record is updated in Google Contacts or created if one doesn't exist yet.

NOTE: You will need to choose the group you want to put the contact in and the fields you want mapped over.

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