Klaviyo is great for basic ecommerce email. But when you need CRM, landing pages, and automation that actually scales, ActiveCampaign does what Klaviyo can't.
✅ 3x faster campaign creation with Active Intelligence
✅ CRM includes pipelines, deals, and lead scoring
✅ Landing pages without paying $150/month extra
✅ 1,000+ integrations vs. Klaviyo's 350+
Here's where Klaviyo users hit the wall—and what changes when you switch.
When wholesale opportunities come up or you need to manage high-value customer relationships, Klaviyo has nothing for you.
❌️ No pipeline management
❌️ No deal tracking
❌️ No lead scoring
❌️ Contact-only data model
ActiveCampaign includes full CRM with pipelines, deals, and lead scoring—no extra cost.
Klaviyo doesn't include a landing page builder. You'll need Unbounce or Shogun on top.
❌️ Unbounce: $72-$300/month
❌️ Shogun: $39-$149/month
❌️ No native landing pages
ActiveCampaign includes landing pages on Plus plans and above. Save $100-$400+/month in third-party tools.
Klaviyo's AI helps write emails and build flows.
❌️ No AI in automation execution
❌️ No AI image generation
❌️ No AI Brand Kit
❌️ "AI features" are rebranded predictive tools
ActiveCampaign's AI does that AND works inside your automations—predictive sending, predictive content, AI actions that transform data in real-time. Build campaigns 3x faster with Active Intelligence.
Klaviyo is excellent for Shopify-focused DTC email. ActiveCampaign is built for businesses that need more—CRM, landing pages, multiple ecommerce platforms, and automation without artificial limits.
Join 180,000+ customers who use ActiveCampaign to market across their entire business—not just their Shopify store. 67% of switchers say ActiveCampaign even reduced their customer acquisition costs.
Both platforms can generate email content and build flows. The difference: ActiveCampaign's AI works inside your automations—predictive sending optimizes delivery times per contact, predictive content personalizes at scale, and AI actions transform data in real-time.
Klaviyo's AI helps you build. ActiveCampaign's AI helps you build AND execute. Ecommerce customers using AC's AI features see ~40% higher revenue.
Describe what you want in plain language. Active Intelligence builds the campaign, automation, or segment—complete with your brand colors, fonts, and logos pulled automatically from your website via AI Brand Kit.
Klaviyo has Flow AI and Segments AI. ActiveCampaign has that PLUS AI image generation, AI Brand Kit, AI translations, and AI insights that analyze why performance changed and recommend what to do next.
Create multi-step workflows with up to 5 triggers, unlimited actions, and advanced conditional splits. Or let Active Intelligence build them for you by describing your goal.
Klaviyo limits you to 1 trigger and under 25 total triggers/actions. ActiveCampaign gives you 45 triggers + 50+ actions to match how your business actually works.
ActiveCampaign includes full CRM with pipelines, deals, tasks, and lead scoring. Track wholesale relationships, high-value customers, and sales conversations alongside your marketing.
Klaviyo has no CRM at all, which means you'll need a separate tool if your business outgrows DTC. ActiveCampaign's autonomous platform comes with a full CRM and other features you'll need to scale.
Create conversion-focused landing pages for campaigns, promotions, and lead capture—included on Plus plans and above. No need for Unbounce or Shogun on top.
Save $100–$400+/month vs paying for separate landing page tools alongside Klaviyo.
ActiveCampaign integrates deeply with WooCommerce, BigCommerce, Magento, Square, VTEX, and PrestaShop—not just Shopify. Same depth of abandoned cart, purchase tracking, and product recommendations across all platforms.
Klaviyo is Shopify-first. If you use anything else, the integration quality drops.
Growth shouldn't be limited by your tech stack. ActiveCampaign gives you automation, CRM, and channels that Klaviyo can't match.
Ecommerce customers using ActiveCampaign's AI features achieve roughy 40% higher revenue
Active Intelligence helps you build campaigns 3x faster. Simply describe what you want, and AI builds it
93% of surveyed customers say ActiveCampaign's 94.2% deliverability rate is superior to the competition
Save $100-$400+/month with ActiveCampaign's built-in CRM and landing page tools, plus 1,000+ integrations to connect with Shopify, Salesforce, and much more
Klaviyo switchers save 10% on annual Plus plans above, plus receive free migration and onboarding to get you set up fast
Deliverability rankings from EmailTooltester are the latest available. ActiveCampaign data reflects all customer campaigns with 1k+ sends and as well as survey data from UserEvidence study of 456 active customers (September 2025). Feature comparisons based on publicly available documentation.
Everything you need to know about switching from Klaviyo to ActiveCampaign.
Most migrations complete in 1–2 weeks. We provide:
Your contacts, automations, and templates all move over. We handle the heavy lifting so you can focus on growing your business.
Yes. ActiveCampaign has a deep Shopify integration with abandoned cart flows, product recommendations, and purchase tracking.
We also support platforms Klaviyo struggles with: WooCommerce, BigCommerce, Magento, Square, VTEX, and PrestaShop—all with the same depth of integration.
ActiveCampaign pricing starts at $15/month for accounts with fewer than 1,000 contacts.
Key difference: ActiveCampaign includes CRM and landing pages. With Klaviyo, you’ll pay extra for those tools:
We’re also offering an exclusive offer for Klaviyo switchers: 10% off your first year on any annual Plus plan or above.
No pressure. Start your free trial now and plan your migration for when your contract ends.
Many customers use the trial period to build their new setup before making the full switch. When you’re ready, we’ll make the migration seamless.
Even strictly ecommerce businesses can run into limitations with Klaviyo, including:
ActiveCampaign grows with you. When wholesale opportunities come up, when you need landing pages, when your automations get complex—we’re ready.
ActiveCampaign integrates with 1,000+ applications, including:
Sign up for your free 14-day trial here. Once you’re set up, our team will be in touch to help you get the most out of ActiveCampaign.
Try it free for 14 days.
