Unsubscribe or 'opt-out' means that a contact has expressed their desire to be removed from an email list. When emails are no longer relevant or important to a contact, they can unsubscribe to cancel their subscription to the list or service.
In some countries, the law requires all emails sent to a mailing list to include an unsubscribe button.
What does unsubscribe from emails mean?
What happens when you unsubscribe from an email?
What is a good email unsubscribe rate?
Ready to get started?
Try it free. No credit card required. Instant set-up.