Opt-in marketing is a type of permission based marketing that involves using an opt-in process to confirm email addresses. Opt-in marketing enables ongoing communication of information and offers to contacts who would like to receive content from you.
What is opt-in email marketing?
Opt-in marketing results in an opt-in email list of contacts who have willingly given you their email address, with the knowledge they will be contacted by you in the future.
How do I get customers to opt-in email marketing?
Four ways to increase your customers opting in for email marketing are:
- Run lead generation ads on Facebook
- Add an exit intent popup to your website
- Create compelling offers
- Attach effective CTAs to all offers
To opt out refers to the different ways a contact can unsubscribe or voluntarily remove themselves from an email list.
Opt-in Email Lists
Opt-in email lists are lists of contacts that have willingly given you their email address, with the knowledge that they would be added to your...
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