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Opt-in Email Lists

Definition

Opt-in email lists are lists of contacts that have willingly given you their email address, with the knowledge that they would be added to your list and receive emails from you.

Contacts usually opt in to email lists using an online subscription form. Contacts can opt in to your lists in other ways as well, including purchases, gated content, webinars, contests & giveaways, and social media pages

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