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Integrated Campaigns

Definition

Integrated campaigns combine multiple channels such as content, email, display advertising and social media in order to promote a consistent message to a specific audience. The primary purpose of integrated campaigns is to convert viewers into customers.

Integrated campaigns combine the 4 Cs of marketing - coherence, consistency, continuity, and complementary. Communication channels must be logically connected, messaging clear and consistent, and all parts must compliment each other. In a given integrated campaign, you can use social media, video, and a live event around one idea to create an integrated campaign

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